Amphibious Energy Business Plan

Amphibious Energy Business Plan 2
CONTENTS
DEDICATION 3
ACKNOWLEDGEMENT 3
CONTENTS 4
1. EXECUTIVE SUMMARY 5
1.1. Company description 6
1.2. Marketing Strategy 6
1.3. Organizational and Management Plan 6
1.4. Execution plan 6
1.5. Financial Forecast 6
2. BUSINESS DESCRIPTION 7
2.1. PERSONAL BACKGROUND 7
2.2. INVOLVEMENT OF THE BUSINESS 7
2.3. NATURE OF THE COMPANY 7
2.4. NAME OF THE COMPANY 7
2.5. COMPANY LOCATION AND ADDRESS 8
2.6. START OF BUSINESS OPERATIONS 9
2.7. INDUSTRY 10
2.8. GROWTH STRATEGY 11
2.9. JUSTIFICATION OF THE BUSINESS 12

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2.10. GOALS OF THE COMPANY 12
CHAPTER THREE 13
3. MARKETING PLAN 13
3.1. INTRODUCTION 13
3.2. MARKETING AREA 13
3.3.COMPETITORS 13
3.4. MARKETING SHARE 16
3.5. PROMOTION 17
3.6. DISTRIBUTION STRATEGY 18
CHAPTER FOUR 19
4. ORGANIZATION AND MANAGEMENT PLAN 19
4.1. INTRODUCTION 19
4.2. PERSONNEL, NUMBER, AND DUTIES 20
4.3. RECRUITMENT, TRAINING, AND PROMOTIONAL PROGRAM 21
4.4. LICENSES, PERMITS, AND BI-LAWS 23
4.5. SUPPORTIVE PROFESSIONAL AND SERVICES 23
4.6. REMUNERATION AND INCENTIVES: 24
CHAPTER FIVE 26
5. OPERATIONAL PLAN 26
5.1. PRODUCTION FACILITIES AND CAPACITIES 26

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5.2. PRODUCTION STRATEGY 28
5.3.SWOT ANALYSIS 29
5.4. NOTE TO INVESTORS AND PARTNERS …………………………………………………………………..…30
CHAPTER SIX 30
6. FINANCIAL FORECAST 30
6.1. ASSUMPTIONS 30
6.2. PRE-OPERATIONAL COSTS 31
6.3. BALANCE SHEET 31
6.4. BREAK-EVEN LEVELS 31
6.7. DESIRED FINANCING 32
6.8. RETURN ON EQUITY 32
6.9. RETURN ON INVESTMENT 32
REFERENCES 33
APPENDICES 34

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CHAPTER ONE

1. EXECUTIVE SUMMARY

Introduction
Amphibious Energy is a clean technology power plant which is capable of producing
unlimited energy and which can be modified to work in outer space. Market research indicates
that many countries worldwide are currently switching to renewable energy over the last five
years and the potential of growth a company like Amphibious Energy would have due to the
demand for energy worldwide. We believe that employing experts in their trades that come from
the fields of electrical engineers and computer-aided designers of industrial equipment in the
startup phase; Amphibious Energy has the potential to grow and maximize profits.
Business Description
Amphibious Energy is a startup clean technology power plant capable of producing
unlimited energy and which can be modified to work in outer space. Clean Technology Power
Plant is in its infant stages and needs investment capital from ASUS Lending to survive through
its startup phase. Being the first of its kind, Our Clean Technology Power Plant would
immediately begin turning a profit the moment we design and build it correctly. The engine that
powers the Clean Technology Power Plant is the first of its kind and will not produce emissions
that harm humanity or the ecosystem.
Industry analysis
The Amphibious Energy competes in the renewable energy industry, which highly
depends on high expertise. The use of resources that are naturally renewable within a human
lifetime characterizes renewable energy. Sources of renewable energy include sunlight, wind,

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waves, and geothermal heats. The use of renewables has grown due to several factors, such as
concerns about the environmental impacts of conventional fossil fuel sources, growing
populations, and urbanization, as well as the decreasing cost of renewable technologies. The
desire for security has spurred the use of renewable energy and distributed energy generation
within the electric power distribution system. In 2005, only a few companies outside of Europe
and North America had implemented policies and targets to increase renewable energy capacity.
Still, over a decade later, the vast majority of countries around the globe have established their
targets. China and The United States are the leaders in the consumption of renewable energies
and have both experienced a steady increase in their consumption of renewables.
As we began in 2020, the renewable energy industry was preparing to enter a new phase
of growth primarily driven by increasing customer demand, cost competitiveness, innovation,
and collaboration. Within a few months, the COVID-19 pandemic caused significant disruption
across the sector. Although the industry is still grappling with the full impact of the crisis, the
outlook is changing rapidly. Success factors are service, quality, and price—Amphibious Energy
believes that hard-earned money is best spent, whenever possible, on well-made products
produced by entrepreneurs, makers, and innovators.
Market analysis
The global renewable energy market valued at $928.0 Billion in 2017, expected to reach
$1,512.3 Billion by 2025, registering a CAGR of 6.1% from 2018-2025. Renewable energy
technologies convert energy from different natural sources such as the sun, tides, wind, and
others, into its usable forms such as electricity. The global renewable energy market will grow
significantly during the forecast period owing to increased emissions of Greenhouse gases
(GHGs), mainly CO2, due to the utilization of fossil fuels for the generation of energy.

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The renewable energy market divides into type, end-use, and region. Renewable energy-
based on type market divides into hydroelectric power, solar energy, and geothermal energy;
based on end-use, the market categorizes into residential, commercial, and industrial. Based on
the region, the market analyzes across North America, Europe, and Asia-Pacific. Due to the
increased demand for energy Asia-Pacific expects to grow fast. The presence of these countries
boosts the renewable energy market owing to factors such as a rise in population, rapid
industrialization along with favorable policies for the renewable energy sector. The continuing
advancement in the renewable energy market has opened up new opportunities; Clean
Technology Power Plants like Amphibious Energy.
Marketing plan
We are not ignorant that there are growing competitions in the renewable energy industry, which
is why we will hire some of the best marketing experts to handle our sales and marketing. Being
in the renewable energy industry, we will keep tabs on new trends and products that are always
coming up in the industry. We will ensure that we develop strategic pacts with corporate
organizations, which will give our company several options to generate revenue.
Competitive Advantage
The renewable energy market analysis covers in-depth information on major industry
participants. Key players are adopting numerous strategies such as product launch
acquisition, collaboration, partnership, and business expansion, staying competitive in the
market. Amphibious Energy plans to ally with Coca Cola to enhance its competitiveness in
the renewable energy industry.

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CHAPTER TWO

1. BUSINESS DESCRIPTION
1.1. BACKGROUND INFORMATION
Amphibious Energy will operate under the management of Barry. Barry's reputation
precedes him in that his family's company has built a Coal Power Plant for Merck
Pharmaceuticals and has won awards from the Department of Energy for the project. Barry
has personally made hundreds of buildings successfully throughout New York and New
Jersey as well as built and rehabbed bridgework and historic buildings. He codes in several
different computer languages, and he can debug code successfully. He looks forward to
working with ASUS Lending in revamping Amphibious Energy service delivery activities,
increase its target clients, and consequently generate more revenue.
1.2. INVOLVEMENT OF THE COMPANY
Amphibious Energy's Clean Technology Power Plant would be fully functional in a
matter of months, construction timelines may vary depending on location, but the
construction portion should remain the same. Construction timelines will also vary depending
on the size of each Clean Technology Power Plant. The timeframe for the design process
should last no longer than a year. Amphibious Energies Clean Technology Power Plant
design can produce unlimited, uninterrupted energy due to its motor design in the amount of
3,500,000,000 kWh per year or even can be scaled to 10 TWh yearly. The final assembly will
depend on how quickly we will be able to buy the parts from vendors as the Clean
Technology Power Plant is very easy to put together and erect in any place in the world that
needs clean energy. This involvement of the company is to deliberately transform

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competence, maximize client satisfaction, growth, and development, as well as improve on
production, service delivery, and performance, among other benefits, which will, in return,
maximize profits and allow expansion in the future.
1.3. NATURE OF THE BUSINESS
The business will run under the management of Barry because of the following:
 He has experience in construction as he has personally built hundreds of buildings successfully
in New York and New Jersey as well as built and rehabbed bridgework and historic buildings.
 He can code in several different computer languages, and he can also successfully debug code.
 He has knowledge and skills in renewable energy as his family's company has built a Coal
Power Plant for Merck Pharmaceuticals.
1.4. NAME OF THE BUSINESS
The business is named Amphibious Energy
1.5. BUSINESS LOCATION AND ADDRESS
a) Address
The company will operate under the following address
The Amphibious Energy
1.6. COMMENCEMENT OF BUSINESS OPERATIONS
The management is familiar with clean technologies in the renewable energy industry, and the
business will commence as soon as all plans are complete.
The problem

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One of the biggest concerns in the field of renewable energy is power generation depending on
natural resources that are uncontrollable by humans. Therefore, a delicate balance needs to be
maintained to keep a consistent generation of renewable energy. The uncertainty in energy
production in renewable energy technologies is making integration more complex. Trying to
solve this problem has created an opportunity for Amphibious Energy Clean Technology Power
Plant.
The solution
Amphibious Energy wants to satisfy the ever-increasing energy demand and to protect the
climate; breakthrough advancements have been made in the past to design technologies that can
control and harness power from alternative energy sources. Amphibious Energy wants to use
Clean Technology Power Plant renewable energy without degrading the ecosystem.
Business rules and regulations
Amphibious Energy uses these rules:
i. Quality products are of prime concern to Amphibious Energy
ii. Competence is crucial to client contentment.
iii. A better understanding of the clients and their needs is paramount.
iv. Ensure client satisfaction by fulfilling their needs and solving their problems or offer
the best advice.
1.7. INDUSTRY

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Amphibious Energy falls under Clean Technology Power Plant providers in the Renewable
Energy Industry, which is rapidly growing due to increased demand for renewable energy.
Future of the industry
The industry expands because of rapid technological development and advancement increased
demand for renewable energies in the manufacturing procedures. The trends in renewable energy
are changing at a significant pace, and key companies are focusing on using various sources to
generate power. The growing demand for renewable energy has increased over the years and
provides an opportunity for Amphibious Energy to thrive in the market.
1.8. GROWTH STRATEGY
Growth is being driven primarily by the growing numbers of countries that are currently
switching to renewable energy. Growth is achievable through our Clean Technology Power Plant
design, which can produce unlimited, uninterrupted energy, due to its motor design. The motor
design produces energy in the amount of 3,500,000,000 kWh per year or even can be scaled to
10 TWh yearly, and employment of skilled and well knowledgeable staff. Our clients will be
able to purchase high-quality products and experience increased better service delivery.
1.9. JUSTIFICATION OF THE BUSINESS
The research carried out on the impact of renewable energy justifies the suitability of
establishing Amphibious Energy for the intended Clean Technology Power Plant, due to the
following reasons;

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i. Demand: Many countries worldwide are currently switching to renewable energy,
which creates high demand and potential for growth for companies like Amphibious
Energy.
ii. Motor Design: Amphibious Energy's Clean Technology Power Plant design, which
can produce unlimited, uninterrupted energy due to its motor design in the amount of
3,500,000,000 kWh per year or even can be scaled to 10 TWh yearly.

2.9.1 Critical Success Factors
The crucial factors for success in the industry are:
Location: Construction timelines may vary depending on the location but the construction
portions should remain the same.
Service factors: One of the primary drivers of excellent service in Amphibious Energy is the
Clean Technology Power Plant capable of producing unlimited energy and which can be
modified to work in outer space.
Clean Technology Power Plant designs: Amphibious energy Clean Technology Power Plant
design can produce unlimited, uninterrupted energy due to its motor design in the amount of
3,500,000,000 kWh per year or even can be scaled to 10 TWh yearly.
Price: Price is an essential factor that clients consider in affirming the general value of a product.
High quality is the key to our ability to deliver superior value.
Annual sales and market sale
To estimate annual sales, Amphibious Energy will use the following steps:
Step 1: Determine the number of yearly clients Amphibious Energy will have.
The Amphibious Energy target is 9% of clients within 12 months of operation.

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Step 2: Based on the 9% of clients, what will the Amphibious Energy's annual sale be?
We are projecting 9% growth at the end of 2020, followed by a 15 % growth after that.
2.9.2 Marketing Objectives

 Create strong brand recognition with a transcultural approach towards Clean
Technology
 Set up a steady defensive position in the renewable energy industry;
 Keep a high level of client service distinction

GOALS OF THE BUSINESS
a) Increase profit and satisfy clients' needs
b) Attain clients' allegiance
a) Give the best quality products and services to our clients
b) To become the leading Clean Technology Power Plant
c) To increase company growth by 30%.

CHAPTER THREE

2. MARKETING PLAN
2.1. INTRODUCTION
Marketing our service-oriented business requires establishing a reputation for expertise and
excellence. It starts with our known contacts who are in positions to recommend us and make

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referrals to us and continues with long-term efforts to develop recognition among other
professionals within the renewable energy industry.
2.2. Marketing area
The Amphibious Energy Clean Technology Power Plant is the first of its kind and would
immediately begin turning a profit the moment we design and build it correctly. Therefore, the
targeted market should be the availability of clients in the marketing area. The Clean Technology
Power Plant would be fully functional in a matter of months, construction timelines may vary
depending on location, but the construction portion should remain the same, which will lay the
basis for our marketing initiative.
2.3. COMPETITORS
Some called for the competition takes 60% of the significant Clean Technology Power Plants
and mostly provide their services at high-costs.
To guarantee fair competition, Amphibious Energy will use strategies like:
 Providing fair prices, which shall fit with the first-class of the products produced.
 We are maintaining a close relationship with our clients.
 Sampling clients' views on the quality of services we offer and if they need an alternative
or help to satisfy their needs.
2.4. MARKETING SHARE
Research suggests that competitors take 45% of share in the total market area. Amphibious
Energy aims to change these figures and occupies 35% in a year with a target market share up to

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50% countrywide and above 75% market share globally, which is accomplishable through a
favorable advertising blend, which includes;
 Flexible pricing of service rates.
 Effective service delivery.
 We are providing on-time responses to our clients' demands.
The advertising blend is to retain and enhance market share, assembly opposition, maximizing
income, reaching targets return on investment, and for survival.
(a) Marketing
Marketing is achievable through the creation of online resources that portray the kind of products
and services that we offer and publishing them across online platforms where there are clients
who might need our products and services. We will convince our clients that our Clean
Technology Power Plant design is the greatest in phrases of rate, choice, and convenience.
(a) Social media marketing
Social media marketing will involve advertising of products and services through different social
media platforms to reach more clients. For example, through Facebook Pages, Twitter,
Instagram, and WhatsApp showing our services.
(b) Brand Marketing
Amphibious Energy will contribute to sponsoring related social events to market our brand.
It will also provide;

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 Excellent customer relations.
 Treat each client with loyalty.
 Fulfill their requirements by offering advice and guidance courteously and promptly.

CHAPTER FOUR

3. ORGANIZATION AND MANAGEMENT PLAN
3.1. INTRODUCTION
Five guiding principles support our vision:
o Customer contentment: working together for a similar cause,
o Teamwork: working together for the same purpose,
o Growth achievable through our Clean Technology Power Plant, capable of producing
unlimited energy and which can be modified to suitably work in outer space.
o Accountability: delivering on commitment, and on time
o Diversity bridges cultural differences boosts collective wisdom, and improves reliance.
o Service and sociability: Enthusiasm in caring for clients.
3.2. PERSONNEL, NUMBER, AND DUTIES
General Advisory Board
1. Manager
Primary Role: To providing direction for the business.
2. Finance manager

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Primary Role: To provide management with financial analysis, development budgets, and
accounting reports. He is responsible for financial forecasting and risk analysis.
3.Electrical Engineer
Primary Role: To serve as project manager of the organization and also responsible for designing
and approving concepts for Clean Technology.
4.Computer Designer
Primary Role: Responsible for industrial equipment like computer
5.Sales and Marketing manager
Primary role: Responsible for overseeing sales, a champion for the consumer's needs, and liaise
with clients
Organizational Chart
Amphibious Energy wants everyone to play a pivotal role in service delivery. We intend to
remain as customer-centric as possible to hasten the decision-making process and to react
promptly to urgent and emergency calls.
3.3. Operations Plan and Service Development Plan
Introduction
Amphibious Energy operating model and procedures for the company:
General Approach to Operations
One of the biggest challenges in operating the Clean Technology Power Plant is satisfying the
high demand for renewable energy. Therefore, both backstage (behind the scenes) and the front
stage (what the clients experience) are critical.
Back Stage (Behind the Scenes Operations Activities)

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o Staff Selection: The Electrical Engineers and Computer-Aided designers of
industrial equipment and support staff will be carefully selected. Along with the
skills they need to perform their job, team members must be able to relate to
clients in a professional, thoughtful, and caring manner.
o Motivation: Our human resources strategies will strive to create an environment
in which people are comfortable while being themselves, information is
transparent, and personal and organizational values are aligned.
o Patent and patent lawyer: This will secure and protect our first of its kind Clean
Technology Power Plant.
o Emergency plans: Emergency action plans, policies, procedures, and processes
will be established and documented in the operations manual.
o Operations Manual: We will prepare an operation manual to document and
articulate the day-to-day operational procedures of the company.
o Code of ethics
o Financial administration manual
Front stage (What the Clients Experience)

 Customer Service: They will be available to answer or fulfill clients' requests and
offer Clean Technology consultation services according to clients' demands.
 Client Tours: Amphibious Energy will provide a tour to clients to sensitize them
on the importance of Clean Technology.

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 Weekly newsletter: We will email a weekly newsletter to clients with informative
data on Clean Technology.

3.4. RECRUITMENT, TRAINING, AND PROMOTIONAL PROGRAM
a) Training
Training will familiarize the personnel with the process and give them all of the crucial skills like
communique, public relations, and hands-on abilities to have the know-how of excellent service
delivery and enhance teamwork. It may even allow them to:
 Have enthusiasm while dealing with clients.
 Borrow ideas from others.

 Use competitors as their lever

The manager and highly experienced Electrical Engineers will do this training within select
premises. The employees will also be allowed to attend seminars for better service delivery
outside the business premises.
a) Recruitment
The type of employees we need are experts in their trades, which come from the fields of
Electrical Engineers and Computer-Aided Designers of Industrial Equipment. We will do
recruitment in different ways, like:
 Oral interviewing
 Hands-on experience-based

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This process aims at improving the productivity of the Clean Technology Power Plant capable of
producing unlimited energy, which can be modified to work in outer space.
b) Promotion
We will reward Electrical Engineers, Computer Designers, and any other employee in the
company who works hard towards the success of the company. We will promote the best staff in
service delivery and commitment.
3.5. LICENSES AND BI-LAWS
(a) Patent
We will need investment for a patent and patent lawyer, which will give Amphibious Energy the
sole right to exclude others from making, using, or selling our Clean Technology Power Plant.
(b) Bi-laws
The business will use the following bi-laws during its operations:
Superior work stations that are registered and licensed to ensure a conducive working
environment for excellent service delivery.
3.6. REMUNERATION AND INCENTIVES:
The business shall use the following remunerations:
(a) Working hours
Employees will enjoy flexible working hours and a favorable working environment.
(a) Salary schedule:
The salaries will vary with one's position and responsibilities.

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(b) Incentives
The employee shall enjoy the incentives in the business as a way of motivating them.

CHAPTER FIVE

4. PRODUCTION AND OPERATIONAL PLAN
4.1. PRODUCTION FACILITIES AND CAPACITIES
I. Capital
The business will source finance from:
 Shareholder equity

 Savings
 Investments

I. Labor
The business will employ Electrical Engineers and Computer-Aided Designers of Industrial
Equipment in the startup phase. They provide excellent Clean Technology services. We will also
hire a patent attorney to secure and protect our invention's property rights. They also have the
following skill:
 Communication skills to transfer information regarding our services to clients.

 Technical skills to help them to know about Clean Technology and related service.

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II. Technology
The Amphibious Energy will use safe and dependable Clean Technology as per the requirement
of the clients to ensure order and ease their experience effectively.
4.2. PRODUCTION STRATEGY
Amphibious Energy will use production techniques to market its services.
Amphibious Energy's Clean Technology Power Plant shall comply with the criteria as proven
beneath
1. We are determining the services, products, and offerings within which we will reach
clients.
2. Determine the importance of the service inside the location
3. We are developing a more comprehensive picture relating to the clients' preferences.
4.3. SWOT ANALYSIS
Amphibious
Energy
(SWOT
Analysis)

POSITIVE NEGATIVE

Internal Strengths

-There is a high demand for renewable energy
worldwide.
-Amphibious Energy Clean Technology Power Plant is
capable of producing unlimited energy, which can be

Weaknesses
-Renewable energy share is
tiny in the world energy
market.

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modified to work in outer space.
-Amphibious Energy Clean Technology Power Plant
design can produce unlimited, uninterrupted energy due
to its motor design in the amount of 3,500,000,000 kWh
per year or even can be scaled to 10 TWh.

External OPPORTUNITIES

-Renewable energy resources are environmentally
friendly, can repeat itself, and can be used in the long
term.
-The engine that powers the Clean Technology Power
Plant is the first of its kind and will not produce
emissions that harm humanity or the ecosystem.

THREATS
-There are a lot of
competitors in the industry.

4.4. NOTE TO OUR PARTNERS AND INVESTORS
It is my pleasure to work together with you on my project, and you are a great company.
I chose you as a partner because you already have offices set-up worldwide. Working
together with Amphibious Energy will create opportunities to grow in the renewable
energy industry as well as generate more income for our companies. The engine that
powers the Clean Technology Power Plant is the first of its kind and will not produce
emissions that harm humanity or the ecosystem.

CHAPTER SIX

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5. FINANCIAL PLAN
This includes figuring out the route of action to reap the desired effects. It ensures financial
operations, improves motivation, and helps manage through decreasing uncertainties.
5.1. ASSUMPTIONS

GENERAL ASSUMPTIONS

YEAR 1 YEAR 2 YEAR 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0

5.2. AMPHIBIOUS ENERGY BALANCE SHEET

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REFERENCES

Bjornali, Ekaterina & Ellingsen, Andreas. (2014). Factors Affecting the Development of Clean-
tech Start-ups: A Literature Review. Energy Procedia. 58.
Desideri, Umberto & Yan, Jinyue. (2015). Introduction: Clean Energy Conversion Technologies.
Erzurumlu, Sinan & Erzurumulu, Yaman. (2013). Development and deployment drivers of clean
technology innovations. The Journal of High Technology Management Research. 24. 100-108.
Kaushika, N.D. & Reddy, Srinivas & Kaushik, Kshitij. (2016). Sustainable Energy and the
Environment: A Clean Technology Approach.
Kilinc-Ata, Nurcan. (2013). Market Power for Renewable Energy Sources: A Case Study of the
Demand and Supply Perspective.