Students will consider visual rhetoric through an analysis of a cultural artifact from the community that challenges the status quo. Students should demonstrate an understanding of how the artifact(s) uses rhetoric to persuade its audience. Beyond explaining how students will determine if the rhetoric involved is effective. To do so students will review the artifacts central idea audience design and textual components along with evaluating the artifact as it relates to socio-cultural and/or socioeconomic factors.
Although a cultural artifact can be just about anything for the purposes of this assignment students will focus on an items packaging platform design and/or advertising-its visual components. Some examples are:
Words and images particularly in this era inundate us; they are ubiquitous working to shape our thoughts emotions and actions. To navigate and negotiate this information students will develop visual literacy an aptitude to analyze interpret and articulate what information has been conveyed through an object so as to better inform their cultural literacy the ability to understand and participate in a given culture.
Identification of a cultural artifact;
Analysis of its cultural meaning and how that information is conveyed through the rhetoric of the object;
Defining of the creator (rhetor) user (audience) and overall purpose of the item;
Evaluation effectiveness and impact;
Controlling idea (thesis);
Clear organizational pattern/structure;
MLA Format (double-spaced 12-point font 1 margins Times New Roman font Works Cited page);
3-5 popular and scholarly sources;