Headquartered in Cupertino, California, Apple produces PCs, digital music players, iPhones, and other communication media to customers around the world. Some of their most popular products include the iPhone, iPad, MacBook Pro, and iPod. Apple has their own operating system for all of their products. The iPhone is the world leader in market share for all mobile phones, but Samsung is the world leader in smartphone unit volume (most phones sold) because they produce multiple options for customers, rather then a one-size-fits-all as Apple does with their current iPhone. In addition, Google’s Android platform, which Samsung and other phone manufacturers use on their phones, powers more phones than Apple’s operating system, which is only used to power Apple iPhones.
Apple also provides many software products with their operating system such as iLife, iWork, Final Cut Pro, Logic Studio, and of late Apple TV. Apple provides their products through online stores, retail stores such as Walmart, Best Buy, Apple Stores, and others. Apple operates about 250 Apple Stores in the USA and 140 stores internationally.
Apple’s stock price fell from $700 around the launch of iPhone 5 in 2012 to $485 in early 2013. Some analysts suggest products by Samsung powered by Google’s Android software are taking significant market share away from Apple. Apple launched a new phone in the middle of 2013 called the iPhone 5S, reportedly to sell at a significant discount to the iPhone 5. To be targeted at large emerging markets in which many customers have no phone and less money, the 5S phone is likely to have a polycarbonate construction instead of the glass and aluminum the iPhone 5 sports. In addition, there will be no retina display and the phone will not be compatible with newer LTE markets and will thus run on 3G. Running on 3G however, is adequate because many emerging markets will not have LTE for a number of years into the future. The iPhone 5S follows the line of thinking of the iPad Mini, providing a discounted item for customers on a limited budget. Although the 5S may hurt profit margins, producing the phone is an attempt to win market share in emerging markets before Samsung, Dell, Nokia, and other competitors win legions of fans over to their products.