The classic Apple Company is a registered electronics and electrical gadget company situated in New York City. This firm’s services include but not limited to sell of electronics such as phones, smartwatches, laptops, audio products such as Sonar Beam among others, repair of electrical gadgets, replace of the gadget’s spare parts such as hard disks, laptop screen, phone’s protective screens just to name but a few. The company also offers customer services such as windows installations and software downloads in the laptops, time auto-reset for the smartwatches and audio testing for the audio products, and many more. This business requires more training, certification, and also requires one to be well equipped with electrical knowledge since it is demanding.
The classic Apple firm is a result-driven and client-focused business organization that issues broad-based products and services at an affordable price. The business offers quality products and professional services to all its customers and corporate customers at the national and international levels. The tool used for external analysis is the five porter’s forces which include competition, customers, suppliers, entry to the industry, and substitutes. While the value chain analysis was used in analyzing internal techniques, it specifies a series of actions from the start to the end involved in bringing up the product, from the raw material to the advertising. The analysis involves incoming logistics, process, outbound logistics, and promotion and sale. It can be concluded that Apple Company is fruitful in selling its products and offering better services. The disadvantage with Apple is that a more significant number of consumers of these products are not in a position to purchase due to the higher and unaffordable prices.
Company Background and its Business Model
The business model is grounded on inventions, innovation, and consumer-based devices. Apple company can maintain its base because of the techniques that are easy to implement. Apple’s success is because of the business model that enhances the firm to exercise unmatched control (Alam, 2015). This model also depends on the incorporation of content such as apps, phones, laptops, and tablets
The analysis tool used is the five forces of Porter. This investigation provides insights into the factors that externally affect the company’s success. These forces include suppliers, customers, substitutes, rivalry, and entry into the industry. This technique enables Apple Company to realize what it does to guarantee success despite the negative impacts of the external factors in the rivalry scenery. The external environment of the Classic Apple Company is its major rivalries, such as Samsung, Nokia, Blueberry Limited, and Sony. Apple Company can, however, gain a competitive advantage by coming up with new and modern appliances such as smartwatches.
The pressure from the competitors is a significant impact on the performance of Apple Company. Most of Apple’s rivalries are cost-effective since they do not have their software (Satariano & Burrows, 2011). The technique of pricing has been a greatly criticized technique. Since the industrial sector is a bigger, middle, and higher class of the economy, it is somehow technical for the regular people to afford the services. The Apple Company has designed a nicely diversified portfolio of dealing in software and hardware; this trait has enabled it to be ahead of all other rivals.
The value chain analysis specifies a series of actions from the start to the end of bringing up the product, from the raw material to the advertising. The analysis involves incoming logistics, process, outbound logistics, and promotion and sale. The environment within the organization consists of employees who are well motivated and appreciated to offer the best services to the buyers. Apple’s resources and abilities include high-tech awareness, originality capability, and technical advancement, among others (Van Kuijk, 2010).
Conclusion and Recommendations
It can be concluded that Apple Company is fruitful in selling its products and offering better services. The disadvantage with Apple is that many consumers of these products are not in a position to purchase due to the higher and unaffordable prices. Apple company do not have a higher paper effort for supplier codes, and it has been criticized for its power for not being socially accountable. It is recommended that Apple Company works on the prices of its products and services towards price minimization. The company should also pay keen interest on the upcoming trends in the market and improve on their investments to be able to handle future threats.
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), 955-961.
Satariano, A., & Burrows, P. (2011). Apple’s supply-chain secret? Hoard lasers. Bloomberg Businessweek, 4, 50-54.
Van Kuijk, J. I. (2010). Managing Product usability: How companies deal with usability in the development of electronic consumer products.