Article Critiques

Article Critiques This paper requires you to obtain a marketing article from one of the business journals listed in the syllabus, summarize the content of the marketing article and apply the marketing management concepts from lecture slides and readings in four typed pages. You will be graded on your ability to summarize the pertinent issues raised in the article and how well you articulate /apply marketing management concepts from class to the article summary. A copy of the article must be submitted with your summary paper. If you have questions as to the suitability of your chosen article, you can ask me to review it before you write your paper. The following is a list of magazines where you can find articles. You can also find marketing articles in the Wall Street Journal, Entrepreneur magazine and online from your local newspaper or general news sources. This is NOT an exhaustive list, but you should be able to find an article. You can also check with the business library’s online magazine source as well. Please DO NOT SELECT an academic journal article to summarize. Please check the textbook for sources cited in the chapters for more options. **Choose an article that interests you and relates to marketing management. ** It is an individual assignment not a group assignment. Ten points will be deducted each day the assignment is late. Marketing Magazines Advertising Age Global source of news, views and data for the ad, marketing and media industries. Adweek Highlights the latest advertising trends, including those related to online and website advertising.

Bloomberg Business Week Weekly magazine that covers all things related to business. BtoB Magazine for business-to-business marketing, featuring news, research and analysis, with an emphasis on Internet and direct marketing. Brand Week Magazine for branding professionals. Find tips on increasing brand loyalty, market analysis and news coverage of brands. Entrepreneur Magazine covering all things about small business published bi-weekly. Fast Company Magazine that focuses on technology, business and design published monthly. Forbes General business magazine published bi-weekly. Fortune General business magazine published bi-weekly. Inc Weekly magazine that covers all topics related to small business and startups. Wall Street Journal Daily newspaper that focus on all business and political news.