Advancements in the Information and Communications Technology (ICT) have
completely transformed our life. The internet has become a technology without which it is
difficult to survive now. Internet was initially used as a means to access the information. But
now, with the help of so many web applications, the internet is providing an enormous amount of
business and personal tools. These tools are specially designed to make particular tasks easy.
Internet is also used to share information and communicate with people who are geographically
apart. Many businesses and social fields have benefited from the application of these
technologies, and the education industry is no exception. There are many applications of (ICT)
technologies in education. The use of multimedia, such as projectors and computers, has
captured the education industry from decades. Apart from that, there are many other terms which
are related to digital technology and education industry such as e-learning, digital learning,
simulation software, Learning Management Systems (LMS) and Competency Management
Most institutions use technologies to make their courses more engaging and improve
access to learning for students. As new technologies have become more reliable, viable and
sometimes more affordable, they've brought exciting opportunities to reconsider how we teach,
engage with or involve learners in different ways.
Ask A Technogirl looks forward to strengthening educators by providing resources to develop
their technology tool kit. Our target areas will include virtual custom professional development,
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online google certification boot camps, distance learning design workshops and distance learning
summits. E-learning has evolved a lot from its older style; the tools are combined, making the
content creation easy and delivering directly to the Web with increased integrated collaborations,
describing future e-learning makes learning "More organic". Incorporations, e-learning is used in
elevating sales, technical expertise, professional capability, training and legal compliance
preparation. As the organizations vie for profit growth and lesser economic expense; it pays
more attention to employee education which can be gained by effective eLearning practices (Tai,
2008). The essential elements of an eLearning process can be identified as technological
infrastructure, e-learning platform, e-learning content and participants.
The education sector is on the cusp of a digital revolution. In the age of digitization,
automation, and artificial intelligence (AI), the conventional teaching methods of educating the
students is not the only available option. The implementation of technology in education is
enabling schools and institutions to offer innovative solutions, such as e-books, immersive
content via Augmented Reality (AR)/Virtual Reality (VR), and online courses with accreditation
from recognized universities. Numerous companies, including start-ups as well as established
players, are perceiving this as an enormous business opportunity to tap.
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Growing adoption of education technology tools across both the academic as well as non-
academic sectors is anticipated to impact the market growth positively.
The global education technology market size was valued at USD 76.4 billion in 2019 and
is expected to grow at a compound annual growth rate (CAGR) of 18.1% from 2020 to 2027.
The industry is primarily driven by the proliferation of smart devices and seamless internet
connectivity. Additionally, increasing awareness about the advantages of technology integration
in the education sector is stimulating market growth. In recent years, there has been a
tremendous shift taking place in the education sector from conventional exam-oriented learning
to a personalized and interactive learning approach. Digitization is increasingly penetrating the
education sector with technologies used to deliver education, skills, and knowledge in new and
creative techniques. The use of such technologies has enabled learning and development to a
lifelong process. Digital education is predicted to thrive with a wide array of beneficiaries across
the geographical regions, age, and socio-economic conditions.
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The overall objective of marketing activities is to ensure our clients have the most reliable out of
the available technological platforms available to ease educational activities. The company's
points of differentiation will be a well-trained and knowledgeable staff providing service
excellence and easy to understand reports to satisfy the needs of our target clients fully. We
intend to use content marketing, SEO, social media marketing, paid brand via search, paid social,
display, affiliate programs to market itself.
Competitive Advantage: At Ask A Technogirl Consulting, marketing expertise is the
foundation for customer success. Our competitive edge lies in our extensive experience in
matters of digital learning. We translate those skills and expertise into the best guidance and
advice on technological advancements, towards education for our clients. Educational
technology serves as an excellent means to deliver multimedia and interactive course content
to today's generation of digitally connected students anytime, anywhere, and across devices.
1. BUSINESS DESCRIPTION
1.1. BACKGROUND INFORMATION
The business is operated and managed by Kimberly Lane Clark. A highly experienced
professional with a demonstrated history of success in Edtech consulting. A skilled
professional in Creativity, eLearning, Digital Marketing, Leadership, and Strategy. Ask A
Technogirl Consulting provides clients with guidance and consultation services on eLearning
practices, virtual custom professional development, online google certification boot camps,
distance learning design workshops and distance learning and the best platforms available.
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The company looks forward to revamping its business activities, increase its target clients,
and consequently generate more revenue.
1.2. INVOLVEMENT OF THE COMPANY
The company will be involved in the simple, easy to understand virtual custom
professional development courses, guide on conducting online google certification boot
camps, distance learning design workshops and distance learning. This will be done
purposely to transform efficiency, customer satisfaction, company growth, and development
as well as improve on their performance, among other benefits. This will, in return, maximize
profits and allowing expansion of the business in the future. Our target clients will be global
as we are based online, including small, medium and large companies that might be
interested in our services
1.3. NATURE OF THE BUSINESS
The business will run under the management of Kimberly Lane Clark because of the
His demonstrated success in the E-Learning, Information Technology and SaaS industries.
Highly skilled in Creativity, Digital Learning, Digital Marketing, Leadership, and Strategy.
Decision making for such a business requires high expertise and extensive consultation.
NAME OF THE BUSINESS
The business is called Ask A Technogirl Consulting
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1.4. BUSINESS LOCATION AND ADDRESS
Ask A Technogirl Consulting will be online.
The business will operate under the following address
Ask A Technogirl Consulting
1.5. COMMENCEMENT OF BUSINESS OPERATIONS
In the past, educators were focused on how to get more devices in the classroom. We've
primarily succeeded—according to a recent Common Sense Media survey, eight out of 10 K-12
teachers have computing devices in their classrooms. But we've learned technology alone does
not drive higher achievement. Technology must support and empower better teaching and
learning. Now, educators are focused on linking Edtech tools directly to student learning
When technology is applied to education, it creates a new form of a learning environment. The
great tech minds tasked with creating the data-driven processes and applications that facilitate
the learning experience may understand solution-implementation. Still, they can't stand in for
educational leaders when it comes to disseminating knowledge. As a result, Ask A Technogirl
Consulting wants to bridge the gap between learners and technology. To enhance the learning
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Business rules and regulations
Ask A Technogirl Consulting uses these rules
i. Customer service is of priority
ii. Learner mindset is key to company operations
iii. The simplicity of the process is as important as the topic being discussed.
iv. Ensure client satisfaction by fulfilling his needs and solving Edtech problems.
Ask A Technogirl Consulting falls under eLearning platforms in the edtech sector, which is
rapidly growing due to the need to increase sales through online platforms and improve learning
experience through better content delivery.
Future of the industry
With the increased use of technology not only in online school activities but also in almost all
educational activities, the need for extensive and well-explained content is essential for
continued customer satisfaction. The industry seems to grow again because of the need to be
efficient and make online delivery of knowledge and educational services much more
1.7. GROWTH STRATEGY
The evolution of educational technology has been remarkable. Interactive whiteboards hang in
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the place of chalkboards, students use iPads in place of textbooks, and lots of schools are
investing in emerging technologies such as virtual reality. More so than ever, leading tech
companies are working with schools and colleges to cut teacher workload, support professional
development and improve student outcomes.
Growth is being driven primarily by the availability of more clients, increasing customer
satisfaction, growing their customer networks, and expanding customer reach through online
platforms. By introducing, consulting services, our clients experience increased customer reach
and better customer satisfaction.
1.8. JUSTIFICATION OF THE BUSINESS
The research carried out online justify the suitability of the consultancy company for the
intended type of business. This is due to the following reasons;
i. Market and demand: There is high and on the rising demand for edtech consultancy
companies, especially during this period of the Covid-19 pandemic.
ii. Increased online activity in the delivery of eLearning and consultancy services at the
convenience of the customers.
2.9.1 Critical Success Factors
The critical success factors in the industry are:
Service factors: One of the primary drivers of excellent service that offers simplified and easy to
understand eLearning resources and consultancy services.
Customer support: Our clients enjoy 24/7 customer support to help them do business better.
Price: Price is a critical factor that clients consider in ascertaining the overall value of an
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offering. Understanding what the customer is being asked to forego in exchange for what they
get, is the key to our ability to deliver superior value.
Technology: Enhances service delivery.
Annual sales and market sales
The following steps will be taken to estimate annual sales.
We are projecting 30% growth at the end of 2020, followed by a 45 % growth after that.
Service revenues: Our clients will pay 350 per hour, 750 a day and 100 online courses.
2.9.2 Marketing Objectives
Establish a strong brand recognition with a cross-cultural approach;
Establish a strong defensive position in the edtech industry;
Maintain a high level of customer service excellence
GOALS OF THE BUSINESS
a) Maximize profit and satisfy clients and their needs
b) Win clients loyalty
a) Provide the best and quality services to our clients
b) To increase company growth by 45%.
2. MARKETING PLAN
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Marketing is developing consciousness of an excellent or provider that already exists inside
the marketplace or is hoped to be put inside the market soon that the client may be made privy to
Marketing creates a right away drift of the product from the entrepreneur to clients to reap
commercial enterprise objectives and increase in target groups.
2.2. Marketing area
Marketing areas will be selected according to the availability of clients. For example, since
this company operates on edtech service delivery and consultancy, the targeted market should be
the availability of clients, individuals and organizations that might be interested in our services.
This will lay the basis for our marketing initiative.
2.2.1. Industry Clients
These are clients who are running similar business activities such as edtech consultancy services.
2.2.2. Individual Clients
These are the sole users or run personal activities that require our services.
Some essential competition takes 60% of the significant Edtech consultancy market proportion
and is located online, and most offer their consultancy services and edtech-related solutions at
relatively costly rates.
To ensure healthy competition, Ask A Technogirl Consulting will use the following strategies:
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The offering of aggressive prices, which shall fit with the first-class of the services
Offices shall be opened from 8.00 am to 6.00 pm, from Monday to Sunday, with online
support services being available 24/7.
Maintaining a close customer relationship.
Collecting views from clients about their feeling in the direction of the services and if
they need any alternate or help to suit their needs.
We are employing highly skilled edtech trainers and customer service personnel, i.e.,
experienced staff in the selected area of interest.
2.4. MARKETING SHARE
Research suggests that competitors take a significant share with some about 30% of share in the
total market presence. Ask A Technogirl Consulting looks forward to changing these figures and
occupies 15% in a year with a target market share up to 40% countrywide. This can be executed
through the right advertising blend, which includes;
Flexible pricing of service rates.
Highly effective service delivery.
Providing simplified reports and insights to our clients.
This could be done to retain and enhance market share, assembly opposition, maximizing
income, reaching targets return on investment, and for survival.
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This can be done purposely to create consciousness to the target businesses and clients
countrywide. It will include:
Giving free customer service for a while to increase awareness and customer reach.
Reducing prices and discounting rates on service delivery.
(a) Content marketing
This can be achieved through the creation of online resources that portray the kind of services
that we offer and publishing them across online platforms where there are potential clients and
convincing them that our services are only the great in phrases of quality, rate, and choice.
(a) Social media marketing
This will involve the sharing of services through different social media platforms to reach more
clients. For example, through Facebook Pages, Twitter and WhatsApp showing our products and
(b) Brand Marketing
Ask A Technogirl Consulting will contribute to sponsoring related social events to market our
brand and thus increase customer reach for our edtech training and consultancy services.
It will also provide;
Excellent customer relations.
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Treat each client with loyalty.
Fulfil customer's requirements and solve their problems courteously and promptly.
3. ORGANIZATION AND MANAGEMENT PLAN
Five guiding principles support our vision:
o Customer satisfaction: working together for a common cause,
o Teamwork: working together for a common purpose,
o Business growth through excellent delivery of eLearning and consultancy services,
o Accountability: delivering on commitment,
o Diversity bridges cultural gaps enhances collective wisdom, and improve judgment, and
o Service and approachability: caring for clients.
3.2. PERSONNEL, NUMBER, AND DUTIES
Operations Plan and Service Development Plan
Ask A Technogirl Consulting operating model and procedures for the company:
General Approach to Operations
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One of the biggest challenges in operating edtech Consultancy Company is to source services
that have a high turnover rate. Therefore, both backstage (behind the scenes) and front stage
(what the clients see and experience) operational issues are critical.
Back Stage (Behind the Scenes Operations Activities)
o Staff Selection: The consultant and support staff will be carefully selected. Along
with the skills they needed to perform their job, team members must be able to
relate to clients in a professional, thoughtful, and caring manner.
o Employee motivation: Our human resources strategies will strive to create an
environment in which people are comfortable being themselves, information is
transparent, and personal and organizational values are aligned.
o Emergency plans: Emergency action plans, policies, procedures, and processes
will be established and documented in the operations manual.
o Operations Manual: An operation manual will be prepared to document and
articulate the day-to-day operational procedures of the company.
o Code of ethics
o Financial administration manual
Front stage (What the Clients See and Experience)
Edtech specialists: They will be available to answer or fulfil clients' requests and generate reports
and offer consultation services with client demands.
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Weekly newsletter: A weekly newsletter will be emailed to clients with informative updates on
edtech and ways they could grow their businesses.
4. PRODUCTION AND OPERATIONAL PLAN
4.1. PRODUCTION FACILITIES AND CAPACITIES
The business source of finance will be from:
The business has a capacity of 1 employee to start with. The employee will provide excellent
customer service delivery and marketing services. The employee should also have the following
Communication skills to transfer information regarding our services to clients.
Technical skills. This helps them to know about the edtech services and the best
available solutions available.
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The business uses secure and reliable edtech platforms as per the needs of the client to ensure
maximum productivity and ease their experience effectively.
4.2. PRODUCTION STRATEGY
Ask A Technogirl Consulting shall use production techniques to market its services.
The commercial enterprise shall comply with the criteria as proven beneath
1. Determining the service and offerings marketplace within which target clients will be
2. Determine the importance of the service or product inside the location
3. Developing a model relating to the customer's preferences.
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Huisman and Currie (2004), Understanding Universities in Ontario, Canada: An Industry
Analysis Using Porter's Five Forces Framework. Canadian Journal of Higher Education
McGreal, Rory & Elliott, Michael. (2004). TECHNOLOGIES OF ONLINE LEARNING (E-
Ross, Steven & Morrison, Gary & Lowther, Deborah. (2010). Educational Technology Research
Past and Present: Balancing Rigor and Relevance to Impact School Learning.
Contemporary Educational Technology. 1. 17-35. 10.30935/cedtech/5959.
Sharma, Ca, Vinod. (2020). A Study of Innovative EdTech Start-Ups & Businesses in the
Emerging Markets and Economies.
Weller, Martin & Pegler, Chris & Mason, Robin. (2005). Use of innovative technologies on an e-
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learning course. The Internet and Higher Education. 8. 61-71.