Using the Waters Bottling Companyin Module 1 continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 Marketing Research & Target marketing (Module 2).
Section 2 Market Research & Targeting (Module 2)
Relate all responses using the WBC scenario and the product you have selected to market in Module 1. Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example if your name is John Smith your document will be named SmithJ_M2_A2.doc.
Submit your Word Document to the M2: Assignment 2 Dropbox by Wednesday May 10 2017.