The company NRICH Educational Services LLC has come out with a product and a plan to implement their ideas in the business environment. The product has a Brown Butterfly Tea that is unique in the way it will benefit the target market. This product has a unique feature and, in particular, is supposed to support healthy heartstrings. This company offers life coaching, educational, holistic health literature, and tea products to its clients; this gives the company an upper hand in trust in the market already. The tag for this product can be impressive since it is having health tea to bring life the vibe it needs. This product is unique, and there are several flavors to choose from each flavor has a unique taste and use into the target market. These flavors include; Cornelia, Annie, Lillie, Laura, Mae, Marie, Nicole, Alexandria. These healthy products make a difference in the lives of the people who use them. This tea targets the black women of all categories. The product makes women have self- esteem by making use of therapeutic tea; it also encourages heartstring wellness among women of all ages. Looking into the management strategies and financial analysis of the target market, this product can sell at a fast rate because the number of women undergoing frustrations in their day to day life is increasing and are many following the many factors like the lack of heritage from black women and the stress they usually undergo. Let’s make real ‘tea, talk, transform.’
Why Brown Butterfly Tea
People take tea every day; mostly, it is an addiction, and the people do not know the nutritional benefits of taking tea. Tea is essential since it allows fluids into the body, and it has several other advantages, which include reducing blood pressure. It also protects the heart against heart-related conditions. Tea also reduces teeth related problems acting as a natural solution to the teeth. This new product intends to reduce heart-related problems in women of all ages and providing increased self-esteem, free and courageous women. Tea usually has very many side effects, especially when taken in the second half of the day; it causes sleeping problems and other sleep disorders that are going good for human health. Though this may not appear when taken in small quantities due to caffeine levels, this tea is essential as the brown tea if not merely adding caffeine into your body. It is connecting you to your core and supporting many transformations that people undertake (Barrow et al., 2018).
The main product being sold by this proposed business is tea, targeting women of all categories in the market. Initially, companies that sell tea do not fight for health. Tea can be very nutritious and have many health benefits, but no one has ever brought to the market the type of teas that relieves women of their stress, and that precisely what this product will be bringing to the market. This product intends to release stress making women more self-confident and having self-esteem whenever they carry themselves in the society.
In this our product, we are starting the sales of eight flavors. The colors are Green, Brown, White, Blue, and Silver. The flavor names and descriptions include Cornelia, a comprised of Vintage Darjeeling tea, it is matured with age, and it is exceptionally good. This brand has a light liquoring tea with an outstanding bouquet. The next product brand is the Annie; it is a blend of Kenyan, Ceylon, and Assam black teas of orthodox manufacture. It is nutritious and healthy as it plays a significant role in reducing stress. Lillie is the other product; it is processed as White tea with leaves and buds. It is orange in color and has sweet aromas that are Subtle and delicate. Using this brand is useful to increase the feel of the tea. Laura is a brand that increases the level of satisfaction in the ladies. The people will have a feeling of contentment and an increased level of confidence. It is a blend of Black Tea with Pomegranate Flavor and Pomegranate peel; it makes the user have a feeling of confidence that usually leads to increased productivity in the areas that require confidence.
Suite for heart conditions is the Mae. It has a high elevation of Ceylon Black Tea with lemon peel, Lemon Verbena, and flavoring. This makes the tea have a taste of quality and an attractive scent. It also brings a relaxation mode. It has a good taste for older women who usually have heart-related issues, suitable for opening the breathing system, and increasing the heart rate is Marie a Ceylon Black tea, High elevation with peach flavoring, and ginger pieces. The other brand is Nicole having its Oolong 60% oxidized. Also called rock tea, for the rocky region origins. Earthy taste. Alexandria is a Chinese Green tea, partially oxidized and scented with Jasmine blossoms. It is also suitable for people in areas where motivation and increased productivity are required. Slow down, Unwind, and Relax. This feeling is inevitable after using the products above. My product promises to nourish you while helping you have good days ahead. We have you covered.
The market is structured in a way that the target market is the female gender. Self-esteem in girls and women, lack of women heritage, heart health issues, the heart of the family always going. The female of all ages can use this product as it makes them have a feel of confidence. The products can be sold worldwide, but most preferably, the black women countries are useful as the product is more effective in their bodies. Having this as the place to market the commodity. My Brand encourages heart health, a way to slow down, talk to others and build one’s self, through therapeutic tea, heartstrings wellness
The price that is to be used to promote this product is pocket friendly and targets both the middle and the elite class of people. That is averagely about everyone in America and a lot more in the world. The fundamental way is to sell our brand to the market to gain ground as we get into the market. The ground can then be changed after establishing ground, and the market may change to target a specific class of people based on the sales analysis. The many brands in the marker offer less competition for our new brand.
Brown Butterfly Tea is the nourishment that best delivers on a heartfelt and transformational experience because Brown Butterfly Teas, and only Brown Butterfly teas, connects you to your core and supports the many transformations you undertake. Our brand is positioned on the consumer’s mind as being a healthy brand and health suited one. It has many advantages to the consumers and very reliable in solving much mental and heart-related stress (Sen, 2018). It gives the consumers a feeling of relaxation, and this makes the tea more unique to the other brands in the market. The promotion strategy for making this product known is to make the product known to as many people in a short time. The product name promotes the product is a way brown butterfly tea; the word butterfly is essential to the target market and the need for the people to get know how they would feel if they had a taste of the tea. Tea, talk, transform is the tagline of the product, and it also, in a way, markets the product as more people question how tea can make women talk and transform. And the wait to determine how the transformation is achieved.
This product is unique and different from the other products in the market. I stand out because I am connecting my tea into my target market of Black women’s health & wellness. We intend to have a marketing strategy where the product is self-marketing. The more people use the product, the more others get informed. Meanwhile, we create a system where we create a lot of suspense on the minds of the consumer before launching the product. This suspense draws people near to the product and attracts the women who are our target market. The platforms we intend to market include social media sites such as Facebook, Twitter, and other Google sites. Amazon is also another area we are going to create awareness of our product (Tran, 2020). The media will also be allowed to access our product to ensure the standards are as explained in the adverts. Our target is to have Consistency making brand prominent in all materials and resources. We intend to market our brands uniformly across the target market.
Company and Management Strategies
This product needs leaders who are inspiring and are set for the future; at NRICH Educational Services, we have the best managers and strategic planners who will see to it that the project is executed. These leaders will manage different areas. The marketing department, the human resource, the production, and the other departments are vital in the management of the product. These departments work together and report to the central management who interns set the goals and the strategies of the company (Bui, 2020).
The tea is to be managed in the production department in line with the specific flavors, so we have eight departments in production. These departments should ensure that the products are up to the standards that are required by the central management, and the tea is meeting the marketing needs of the company. The structure of the organization is vital to the management in deciding the production rate to know when and how best to make profits in the organization.
My Market category, how does my brand relate to my audience in comparison to the competition, targets women of color of all ages, holistic health, encourage talk and transformations. It is of necessity that the employees understand the essence of their work so that they perform their duties with the care and the speed that is required to optimize production in the industry. Tea, talk and transform
The expenses of this project are not as much as the profits that would be earned. The level of financial planning in this business proposal is very promising. If the target market reached in the efficiency of the plan has it, then the amount of profit from the production is early double. The ingredients used to make all the flavors are relatively fair in price, and the labor need is reduced with more unskilled labor in the workforce since the system is automated, and the innovation is left for the educational facility. Joining the workforce and the raw materials, we have a combination of products that are not cheap in production. This system is optimized to enhance the level of profit s from the production of brown butterfly tea. It is vital that the understanding of the plan is passed to the employees to have a system where most of the workers get the meaning of having slow production in the industry.
Our product is a product that gladdens the hearts of women and is not only delicious but also healthy to the consumers. The company business plan is also capable of making profit enough to sustain it, provided it gets the clients that are being targeted by the product, and that is the women in the markets. The target market is reachable through promotional means before the product is released in the market. This tea targets the black women of all categories. The product makes women have self- esteem by making use of therapeutic tea; it also encourages heartstring wellness among women of all ages. The business is on its way of being successful in the tea industry, and the target market will be a group of loyal clients who enjoy the use of our products.
Barrow, C., Barrow, P., & Brown, R. (2018). The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Bui, H. Y. (2020). Business plan for Lotus Vegan Restaurant.
Sen, D. (2018). Fempreneurs or organic tea farmers? Entrepreneurialism, resilience, and alternative agriculture in Darjeeling, India. Journal of Political Ecology, 25(1), 732-747.
Tran, K. (2020). Establishing A Business Plan for Dog Coffee Tea Helsinki.