In a three- to four-page paper not including the title and reference pages research and explain the concept of sustainability. Describe the importance of the concept of sustainability in todays business environment and give examples of sustainability in an organization. Additionally identify three examples of entrepreneurs who are building businesses based on the transition to sustainability and clean commerce. Does your business idea integrate into sustainability? How? Your paper must include a cover page that includes the following:
Incorporate at least two ProQuest Entrepreneurship sources to support your key points. Your paper should be formatted in APA style.