The travel industry is a large sector within the tourism industry, which mainly focuses on
giving service. Every day, people are traveling from one part of the world to the other. World
Untouched Adventures can tap into such opportunities to provide their clients with an
uncompromisingly unique and authentic luxury trip. Market research indicates that the travel
industry remains a multi-billion-dollar industry that continues to boom and doubles in size every
year. The high demand for travel services facilitates the starting up of companies such as World
Untouched Adventures to satisfy the rising demand and generate income for the company. At
World Untouched Adventures, we set the bar high for ourselves because we understand our
travelers and know what they desire in an ethical luxury travel company. We believe that by
employing our expertise and exceptional know-how, we can exceed our traveler's expectations
for superlative quality.
World Untouched Adventures is a start-up travel agency. Our agency will locate in North
America, Europe. World Untouched Adventures will offer services such as adventures and
itineraries in our destinations that are unparalleled, unique and authentic tours, photograph tours,
untouched and world tours, and new exploratory trips to our clients in North America as per their
demand. Our penchant for different experiences, combined with the knowledge of our expert
local guides, will lead you down the path less traveled and often missed by other visitors. Each
itinerary is studied, exhaustively scouted, and re-studied to allow you the unique and authentic
trip our name stands for- World Untouched. We have a thirst for exclusivity, which often allows
World Untouched Adventures Business Plan 6
us the ability to visit incredible and sacred places while feeling like we're all alone in our
The travel industry is a significant player in the tourism industry all over the world. The
travel industry is on high demand and has a massive impact on many countries' economies. It is
not only celebrities that love to go on vacations and cruises but also, the average human wants to
see other parts of the world, to relax and have fun too. On many people's wish lists before they
pass on is traveling to some parts of the world.
World Untouched Adventures competes in the travel industry, which highly depends on
high expertise by travel agents. The key to World Untouched Adventures' success will
undoubtedly be our commitment to exceeding our traveler's expectations for superlative quality,
timely response to clients' requests, client satisfaction, and a large market segmentation through
the identification of several niche markets and implementation strategies.
The travel industry is an upward growth industry because of a relatively healthy domestic
economy over the last several years. Adventure travel is a growing segment of the travel
industry—revenues from adventure travel earned by the U.S. Travel agencies exceed $50 billion
annually. World Untouched aims to join this venture to provide clients with a unique and
authentic travel experience as well as maximize profits. The consumer base for World
Untouched Adventures will be clients referred by friends and family. The majority of these
clients are those in North America, Europe.
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As travel and exploration grow every year, questions of ethical tourism have grown with them.
It's a dilemma every traveler needs to consider, and it finds itself at the top of the World
Untouched list of concerns. Preserving cultures, sites, places, wildlife, and the environment is
critical in this age, and our ambition is to be at the forefront leading the battle. The age of
globalization is threatening traditions and ways of life around the world, appreciating and
respecting tradition and art as opposed to exploiting them as one way. World Untouched strives
to protect the cultural future of the communities we visit. This forms the basis of our marketing
initiative—plans to hire a marketing manager who will aid in marketing the company.
The travel industry must look inward and push for their trips to be as responsible as
possible. Many travel companies visit destinations leaving nothing behind but waste and
money to large chain hotels. The footprint we leave as travelers doesn't have to be a negative
one. World untouched has dedicated 5% of your travel cost to helping the communities,
locals, and conservation efforts in the destination we visit. World Untouched dedicates itself
to making the travel industry much more ethical, one trip at a time. The critical factor
considered by consumers when purchasing travel services is trust in the professional
reputation, reliability, and quality of services provided by the travel agency. World
Untouched Adventures will ensure our travelers know they are well taken care of, bathed in
luxury, knowledge, and exceptional customer service. If any aspect of their trip isn't up to
their satisfaction, we prepare to give you credit toward another trip-a guarantee that few
companies dare to stand by.
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1. BUSINESS DESCRIPTION
1.1. BACKGROUND INFORMATION
World Untouched Adventures was founded by Justin Gibson and staffed with some of the
most talented and experienced expedition leaders, destination managers, and professional
travelers in the industry. The broad range of experiences and backgrounds, coupled with a
thirst for the best experiences in the world, has to offer, ensures an unforgettable experience
from start to finish. Pair that with extraordinarily talented and knowledgeable local guides
and our unmatched customer service, and you have the recipe for a trip of a lifetime. We live
for seeing travelers experience our itineraries with eyes wide and mouths agape as we show
you the world we know and love.
1.2. INVOLVEMENT OF THE COMPANY
Travel is our passion; giving back is at the heart of our commitment. Instead of partnering
with international aid or charity organizations, 100% of what we give goes into the
communities in our paths – not to fundraising, advertisement, or administrative expenses.
From supporting landmine clearing to building schools, and drilling wells for drinking water,
World Untouched helps communities directly.
We tediously scout each location, and this includes interviewing locals to gain first-hand
knowledge of how tourism development is affecting their very lives. We understand that
when we bring tourists to the area, every action matters – from the local staff making fair
wages, to the economics of the nearby villages and the community as a whole. Only then
World Untouched Adventures Business Plan 9
would we be able to serve best the communities that we are visiting and the people with
which we are interacting, and give you the most authentic and responsible travel experience.
Our ambition is to change the travel landscape and be the gold standard for ethical tourism.
1.3. NATURE OF THE BUSINESS
Justin Gibson will manage the business because of the following:
Demonstrated long term success in the travel industry.
He is highly experienced and has a team well knowledgeable in expedition and destination
Decision making for such a business requires high expertise and extensive consultation.
NAME OF THE BUSINESS
The business name is World Untouched Adventures.
1.4. BUSINESS LOCATION AND ADDRESS
World Untouched Adventures will locate in North America, Europe.
The business will operate under the following address
World Untouched Adventures Services
3220 Pussywillow St. Unit A
Anchorage, AK, 99504.
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1.5. COMMENCEMENT OF BUSINESS OPERATIONS
The management has extensive experience in the travel industry, and thus the business will
commence as soon as all plans are complete.
The travel agency is an essential aspect of travel services. Being in the travel field, I realize that
social media and reputation management is a challenge in the travel industry. For most of us,
booking a holiday is a considerable expense and event that we wait all year for, and such
incidences can no longer be contained or muted.
World Untouched Adventures will monitor and engage with our clients from social media
talking about our services. Through our platforms and tools such as Google alerts and Social
mentions, we will be transparent and open to feedback and criticism to avoid negative press and
remain polite and authentic in any of our online conversations.
Business rules and regulations
World Untouched Adventures uses these rules in its operations
i. Offering unique tours is crucial.
ii. Efficiency is key to client satisfaction
iii. Understanding the client is as important as the service offered to the client.
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iv. Ensure client satisfaction by fulfilling their needs and solving their travel problems or
offer the best advice.
World Untouched Adventures falls under travel service providers in the travel industry, which is
a contributor to the economies of most countries of the world, especially countries that attract
loads of visitors all through the year or countries whose citizens travel a lot. The travel industry
continues to boom and doubles in size, which, in turn, creates opportunities for entrepreneurs and
start-up companies like World Untouched to thrive.
Future of the industry
With the increased demand for travel providers, the need for extensive travel services is on the
rise. The travel industry seems to grow also because of the need to be efficient and timely
delivery of travel services at the convenience of the client. At World Untouched, our next phase
is buying a boat to do grizzly tours in Alaska, and a lodge outside of Yellowstone.
1.7. GROWTH STRATEGY
Growth is being driven primarily by the availability of clients, increasing satisfaction, and
efficient unique, and authentic luxury travel. Growth is achieved by providing our clients with
the most authentic and responsible travel experience using our high expertise in the travel sector.
Due to the increasing competition in the travel industry, most travel agencies need to understand
their clients better. By introducing, consulting services and carefully listening to our clients
before offering services, our clients will experience increased better service delivery.
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1.8. JUSTIFICATION OF THE BUSINESS
The research carried on the area justify the suitability of North America for the intended travel
business. This is due to the following reasons;
i. Demand: There is high and on the rising demand for travel services in North
ii. Availability of areas to tour: There are many places to tour within North America,
which encourages more people to travel.
2.9.1 Critical Success Factors
The critical success factors in the industry are:
Location: World Untouched is conveniently located and accessible to its clients.
Service factors: One of the primary drivers of excellent service is that the World Untouched
offers unique, authentic, and ethical travel services to their clients at their convenience.
Client remote support: Our clients enjoy 24/7 customer support to help them in solving their
Price: Price is a critical factor that clients consider in ascertaining the overall value of an
offering. We will provide the best trips available, giving you the best value for your money.
Annual sales and market sales
World Untouched will take the following steps to estimate annual sales.
Step 1: Determine the number of annual clients World Untouched Adventures will have.
World Untouched Adventures target is 15% North America clients within 12 months of
Step 2: Based on the 15% of clients, what will World Untouched Adventures' annual sale be?
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We are projecting 30% growth at the end of 2021, followed by a 45 % growth after that.
Service revenues: Evidence provided earlier states that clients in need of Travel agency spend
around $1000USD per day for a trip per client.
2.9.2 Marketing Objectives
Establish a strong brand recognition with a cross-cultural approach towards travel
Establish a strong defensive position in the travel industry;
Maintain a high level of client service excellence
GOALS OF THE BUSINESS
a) Maximize profit and satisfy clients and their needs
b) Win clients' loyalty
a) Provide the best and quality services to our clients
b) To increase company growth by 30%.
2. MARKETING PLAN
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Marketing our service-oriented business requires establishing a reputation for expertise and
excellence. It starts with our known contacts who are in positions to recommend us and make
referrals to us and continues with long-term efforts to develop recognition among other
professionals within the travel service fields. Forget the stampede and jockeying for position,
World Untouched limits all trips to 10 adventure seekers. Not only does this enable us to provide
a more intimate and authentic experience, but it also allows a level of service, quality, and luxury
not offered by other groups rushing through the sights and chowing on buffet dinners. Mingling
with the purveyors at the market, enjoying tea in the home of a warm local, or exploring temples
lost in time, we take that extra step to ensure your experience is exclusive and unforgettable. We
appreciate that you want a once in a lifetime experience, and World Untouched delivers with
uncompromisingly unique tours, authenticity, and a giant heart.
World Untouched will select marketing areas according to the availability of clients. We
tediously scout each location, and this includes interviewing locals to gain first-hand knowledge
of how tourism development is affecting their very lives. We understand that when we bring
tourists to the area, every action matters – from the local staff making fair wages, to the
economics of the nearby villages and the community as a whole.
World Untouched Adventures Business Plan 15
Some essential competition from the likes of Nathab and other travel companies take 60% of the
significant travel service providers located in North America and mostly offer their services at
relatively costly rates.
To ensure healthy competition, World Untouched Adventures will use the following strategies:
We will offer fair prices, which shall fit with the first-class of the services offered at the
rate of $1000 per day for a trip per client
Online support services being available 24/7.
We are maintaining a close relationship with our clients.
We will collect views from clients about their feeling in the direction of the travel
services and if they need an alternative or help to suit their needs.
2.3. MARKETING SHARE
Research suggests that competitors take 45% of share in the total market area in North America.
World Untouched Adventures looks forward to changing these figures and occupies 35% in a
year with a target market share up to 50% North America and above 75% market share in the
world. We will execute this through the right advertising blend, which includes;
Flexible pricing of service rates.
Highly effective service delivery.
We are providing on-time responses to our clients' demands.
Exceptional customer service
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This is to retain and enhance market share, assembly opposition, maximizing income, reaching
targets return on investment, and for survival.
This can be through the creation of online resources that portray the kind of services that we
offer and publishing them across online platforms where there are clients who might need our
services and convincing them that our services are only the great in phrases of rate, unique and
authentic touches, and convenience.
(a) Social media marketing
This will involve the sharing of services through different social media platforms to reach more
clients. For example, through Facebook Pages, Twitter, and WhatsApp showing our services.
(b) Brand Marketing
We at World Untouched take the ethics of luxury travel very seriously, and we study the impacts,
the good and the bad, of tourism extensively. You can trust that we have done our research to
ensure that your hard-earned dollars are contributing to the local economy and making a positive
difference. Instead of partnering with international aid or charity organizations, 100% of what we
give goes into the communities in our paths – not to fundraising, advertisement, or administrative
expenses. We understand that when we bring tourists to the area, every action matters – from the
local staff making fair wages, to the economics of the nearby villages and the community as a
It will also provide;
Excellent customer relations.
World Untouched Adventures Business Plan 17
Treat each client with loyalty.
Fulfill their requirements by offering advice and guidance courteously and promptly.
3. ORGANIZATION AND MANAGEMENT PLAN
Five guiding principles support our vision:
o Customer satisfaction: working together for a common cause,
o Teamwork: working together for a similar purpose,
o Growth through efficient provision of unique and authentic travel services,
o Accountability: delivering on commitment,
o Diversity bridges cultural gaps enhances collective wisdom, and improve reliability, and
o Service and approachability: caring for clients.
Skill Profile and Gaps in Management Team
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The following skill profile depicts the most important skills required at the World Untouched
Adventures team level of the company and where the gaps exist.
Founder X O
Department 1 X O O O
Department 2 X
X= position filled, O= position vacant
3.2. PERSONNEL, NUMBER, AND DUTIES
General Advisory Board
Primary Role: To provide advice for services delivery to increase efficiency and to help shape
World Untouched Adventures' approach towards finances and expenditure in the travel industry.
2. Logistics manager
Primary Role: To manage procurement, movement, and storage of materials, parts, and finish
inventory through the organization and its marketing channels.
3. Marketing manager
Primary Role: To provide advice on public relations marketing campaigns and growing clients'
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World Untouched Adventures wants everyone to play a pivotal role in service delivery. We
intend to remain as customer-centric as possible to hasten the decision-making process and to
react promptly to urgent and emergency calls.
3.3. Operations Plan and Service Development Plan
World Untouched Adventures operating model and procedures for the company:
General Approach to Operations
One of the biggest challenges in operating travel service is that clients are charged very high
rates. Therefore, both backstage (behind the scenes) and the front stage (what the clients
experience) are critical.
Back Stage (Behind the Scenes Operations Activities)
o Staff Selection: Staff will be carefully selected. Along with the skills they require
to perform their job, team members must be able to relate to clients in a
professional, thoughtful, and caring manner.
o Motivation: Our human resources strategies will strive to create an environment
in which people are comfortable being themselves, information is transparent, and
personal and organizational values are aligned.
o Emergency plans: Emergency action plans, policies, procedures, and processes
will be established and documented in the operations manual.
World Untouched Adventures Business Plan 20
o Operations Manual: We will prepare an operations manual to document and
articulate the day-to-day operational procedures of the company.
o Code of ethics
o Financial administration manual
Front stage (What the Clients Experience)
Travel specialists: They will be available to answer or fulfill clients' requests and
offer travel consultation services with client demands.
Clients Tours: Each weekend, the company will provide a tour to sensitize the
importance of travel services.
Weekly newsletter: We will email a weekly newsletter to clients with informative data on ways
they could keep fit, acceptable travel practices, and new destinations they could discover.
3.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM
Training will familiarize the personnel with the process and give them all of the essential skills
like communique, public relations, and hands-on abilities to have the know-how of excellent
service delivery and enhance teamwork. It may even allow them to:
Have enthusiasm while dealing with clients.
Borrow ideas from others.
Use competitors as their lever
World Untouched Adventures Business Plan 21
The managers and highly experienced travel agents will do this training within select premises.
The employees will also be allowed to attend seminars for better service delivery outside the
We will recruit our staff to identify the right and qualified and registered workforce from the
travel industry. We will use different ways, like:
This process aims at improving the authenticity and unique travel service delivery.
Travel agents and any other employee in the company who work hard towards the success of the
company shall be rewarded. The best staff on service delivery and commitment shall be
promoted and rewarded.
3.5. LICENSES AND BI-LAWS
Permissions will give authority to operate within North America.
The business will use bi-laws during its operations:
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World Untouched limits all trips to 10 adventure seekers, which ensures a conducive working
environment for excellent service delivery.
3.6. REMUNERATION AND INCENTIVES:
The business shall use the following remunerations:
(a) Working hours
All employees will enjoy flexible working hours and a conducive work environment.
(a) Salary schedule:
The salaries shall vary with one's position and responsibilities, as illustrated in the departmental
The employee shall enjoy incentives in the business as a way of motivating them.
4. PRODUCTION AND OPERATIONAL PLAN
4.1. PRODUCTION FACILITIES AND CAPACITIES
The business source of finance will be from:
World Untouched Adventures Business Plan 23
The business has a capacity of about three managers to start and other support staff. They
provide excellent travel service delivery, accounting, and marketing services. They also have the
Communication skills to transfer information regarding our services to clients.
Technical skills. This helps them to know about travel-related service.
The business operates in North America, Europe.
World Untouched Adventures shall use secure and dependable travel services platforms as per
the needs of the clients to ensure efficiency and ease their experience effectively.
4.2. PRODUCTION STRATEGY
World Untouched Adventures shall use production techniques to market its services.
The travel service provision practice shall comply with the criteria as proven beneath
1. Determining the service and offerings within which clients will be reached.
2. Determine the importance of the service inside the location
3. Developing a larger picture relating to the clients' preferences
World Untouched Adventures Business Plan 24
5.3. SWOT ANALYSIS
Adventures Status and
Global Presence (SWOT
Diversified client base
Combination of skills in
A limited financial base
compared to the players'
Lack of reputation in
comparison to our
competitors due to we are
still new on the market
Low quality to maintain
External OPPORTUNITIES THREATS
World Untouched Adventures Business Plan 25
The current growth rate
of tourism presents an
opportunity for World
trends indicate that
today's traveler wants
than that provided by
conventional 'sun and
tactics that are
aiming to provide
excursions of our
5. FINANCIAL PLAN
World Untouched Adventures Business Plan 26
This includes figuring out the route of action to reap the desired effects. It ensures financial
operations, improves motivation, and helps manage through decreasing uncertainties.
i. Salaries will remain steady for the first three years of operations however will appreciate
yearly via 2% from the fourth year of activity
ii. Travel service delivery will appreciate with 10%
One of the most important factors will be the payment terms as agreed between the client or
customer. We can't push our customers hard on collection days, because they are extremely
sensitive and will normally judge us on our terms. Therefore there is need to develop a
permanent system of receivables financing systems mutually agreed between both parties. Hence
in the financial plan we intend to have the following:
A fundamental respect for giving our customers value, and for maintaining a healthy and
Cash flow as first priority, growth second, profits third.
Respect for realistic forecasts, and conservative cash flow and financial management.
YEAR 1 YEAR 2 YEAR 3
Plan Month 1 2 3
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Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 18.08% 17.00% 18.08%
Other 0 0 0
World Untouched Adventures Business Plan 28
World Untouched Adventures Business Plan 29
PRO FORMA PROFIT AND LOSS
YEAR 1 YEAR 2 YEAR 3
Sales $350,000 $556,500 $630,000
Direct Cost of Sales $70,000 $111,300 $126,000
Other $0 $0 $0
TOTAL COST OF SALES $70,000 $111,300 $126,000
Gross Margin $280,000 $445,200 $504,000
Gross Margin % 80.00% 80.00% 80.00%
World Untouched Adventures Business Plan 30
Payroll $112,800 $266,400 $289,200
Sales and Marketing and Other
$23,700 $27,163 $29,879
Depreciation $0 $0 $0
Miscellaneous $2,400 $2,640 $2,904
Leased Equipment $0 $0 $0
Rent $14,400 $15,840 $17,424
Travel $1,800 $1,980 $2,184
Insurance $12,000 $13,200 $14,520
Maintenance $12,000 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $179,100 $327,223 $356,111
Profit Before Interest and Taxes $100,900 $117,977 $147,889
EBITDA $100,900 $117,977 $147,889
Interest Expense $0 $0 $0
Taxes Incurred $16,799 $20,056 $26,743
Net Profit $84,101 $97,921 $121,146
Net Profit/Sales 24.03% 17.60% 19.23%
5.2. BREAK-EVEN LEVELS
World Untouched Adventures Business Plan 31
Our break-even analysis will be based on running costs, that is costs we shall incur in keeping
the business running, including salaries and wages, rent, vehicle and computer maintenance
costs, water and electricity, insurance amongst others. Hence many fixed costs shall be included
in these costs. We will thus ensure that our sales levels are running comfortably above break-
Projected cash flow
World Untouched Adventures Business Plan 32
PRO FORMA CASH FLOW
YEAR 1 YEAR 2 YEAR 3
Cash from Operations
Cash Sales $175,000 $278,250 $315,000
Cash from Receivables $133,700 $253,883 $306,327
SUBTOTAL CASH FROM OPERATIONS $308,700 $532,133 $621,327
Additional Cash Received
World Untouched Adventures Business Plan 33
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
SUBTOTAL CASH RECEIVED $308,700 $532,133 $621,327
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $112,800 $266,400 $289,200
Bill Payments $144,204 $199,521 $219,625
SUBTOTAL SPENT ON OPERATIONS $257,004 $465,921 $508,825
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
World Untouched Adventures Business Plan 34
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
SUBTOTAL CASH SPENT $257,004 $465,921 $508,825
Net Cash Flow $51,696 $66,212 $112,502
Cash Balance $81,696 $147,907 $260,409
5.3. DESIRED FINANCING
Pre – operational cost 0.00
Working capital 100,000.00
World Untouched Adventures Business Plan 35
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