Henion Street Restaurant has shown progressive growth over the past years. This is evident in the number of clients it attracts daily due to its superb products and services that is customer centered.
The owner of the business, who is Jaszmyne Jenkins, has proven enough creativity and innovation in ensuring its services remain at the top. She originates from Rochester, New York where is the same place, she has located the business.
The business products serve a variety of meals and drinks around the world. Additionally, the dishes served have proven unique sweet flavor. Some of those dishes include butler, toasted coconut, black tuffle, risotto, Chinese chicken among many others. The drinks cabinet contain all varieties ranging from soft drinks to heavy beers, of course all licensed. Additionally, the restaurant offers lodging facilities for guests willing to spent the nights at the prestige restaurant at the hill side.
The structure of the restaurant is a three storey building. The floors are well organized, each one of them having specific duties carried out as well as different products. For instance, the ground floor serves as the main entrance and a store to almost all the products. Also, it contains the main counter as well as security departments. The first floor serves as the hotel bay, where all kind of meals and drinks are served to the customers. It has best facilities for dining. The second floor serves as the lodging. It offers overnight services where guests enjoy their nights and days with best Ebony furniture.
The restaurant has a major vision of becoming the best one in New York in terms of best customer experience through excellent services.
The business aims to involve in safe restraint services. This will focus in efficiency, improved customer service, business growth as well as developing the communities around. The business activities will focus benefiting the communities around by reducing environmental effects to the surrounding and providing best services to the community as well as giving them job opportunities.
With the implementation of the above activities the business will maximize its profit, being one of its goals.
This business is managed and run by Jaszmyne Jenkins, who has proven to have best knowledge in restaurant business management field. Additionally, he has enough experience and skills that is contributed by his working experience of over 20 years in the same line of operation.
Henion Street Restaurant is located at Rochester, New York.
The address of this business is:
Henion Street Restaurant,
This business began its operation over 10 years ago. Since 2008 the business has been in operation and has shown significant improvement in its operation yearly.
Guests stranding in the airport and major stages in New York has been a major problem. This does not stop at that point, in some cases New York residents are faced with a challenge especially when they are from work very late meaning they cannot safely arrive at home. Also, the tourists and other non-Americans desires their native meals while in New York, yet they are unable to get them and if any case, they get, they do not meet the quality they desire.
Henion Street Restaurant becomes a new dawn to those problems by ensuing all its customers get their best services.
Henion Street Restaurant works towsrds the following goals and obejectives;
Henion Street Restaurant is faced with stiff competition from some giants like Jokins, Demarco and Dreamliner Restaurant. According to the research, the competition in the same market takes up to 50% of the market data in New York.
To manage the stiff competition, the business maintains very close relationship with its customers, it offers its services and products at a relatively lower price at the same time offering discounts among others.
The competition details are summarized in the table 1 below;
Table 1:Henion Street Restaurant competitor analysis
|Business||Jokins Restaurant||Demarco Restaurant||Dreamliner Restaurant|
|Estimated Annual Revenue||$60000||$75000||$1000000|
|Number of employees||50||40||100|
To reach the potential customers, the business performs social media marketing, brand marketing as well as email marketing to the target groups.
The business focuses on guests and travelers in New York city. The focus is also shifted to the non-Americans living in the city who would like to require their original meals. Additionally, the business does not forget the resident’s arounds who like exploring other people’s culture.
Henion Street Restaurant offers a variant of products and services to its customers.
The major products offered include;
The major services offered in the restaurant include lodging services, temporary stay services among other related ones.
Henion Street Restaurant applies best pricing strategies to survive the stiff market competition. Some of them include the following;
Henion Street Restaurant aims to implement the best sales and distribution strategies that will boost its sales.
The chosen channel for distribution needs to factor customer retention and maximizing the business profit. This is done by implementing a sales and distribution plan that should be applied at all times. The plan developed needs to include the distribution type, the distribution matrix, the sales objective, the distribution tasks, the personnel responsible alongside their responsibilities among others.
Henion Street Restaurant is based on the following legal structure, management and staffing details;
The Henion Street Restaurant is owned under a formal legal structure. It is a sole proprietorship business manged and controlled by Jaszmyne Jenkins. This is a family business and the therefore Jaszmyne Jenkins’s family ownership is 100%.
The day to day running of this business is managed and controlled by the overall manager who directs the departmental managers. The departmental managers manage employees in different sections of the business.
Apart from the main employees, in the restaurant management such as hospitalism specialists, the business requires external specialists such as accountants, IT team, Sub ordinate team among others.
The human resource team is composed of employees from many departments whose roles are well defined. For instance, the cleaners have a role of ensuring the restaurant, the drivers have a role to transport the guest inside and outside the restaurant, the IT team have a role to digitalize the whole operation among others.