There are many interrelated factors and considerations to keep in mind when planning and honing a menu such as desired return on investment economic environment concept and image target market etc.
The menu is your sales tool for the restaurant . Try to identify and summarize Prof. Feigenheimers opinion of the most important relating factors to consider when planning a menu as a sales tool from this interview.
Prof. Feigenheimers discusses The Cheesecake Factory as a good example of a restaurant that successfully manages a large and diverse menu. In your opinion what do you think is the secret to success of The Cheesecake Factorys menu?
Please provide 2 paragraphs and I have attached below the interview in a PDF.
Assignment is due 5/31/2017 at 9am eastern time.