Comment on this xxxxx pricing strategy is one of the keys to success for any business. This applies to all three business types. Knowing who your customer is will go a long way in determining your pricing structure. The target markets for all three of these are quite different. Also good job examining the methods available to enter global markets. Expanding your customer base is a constant challenge for any business. There are literally millions and millions of potential customers worldwide so it makes sense to target them. How do you feel your pricing strategy will be affected by going global?