Vision: To offer affordable entertainment to everyone, through internet streaming content
internationally including TV/ Movies/ Content/ Interviews etc, and Live Streaming
Entertainment. Video on demand content will also be offered, and the option for linear TV
programming similar to network TV and back to back shows scheduled daily
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1. EXECUTIVE SUMMARY 5
1.1. Company description 6
1.2. Marketing Strategy 6
1.3. Organizational and Management Plan 6
1.4. Execution plan 6
1.5. Financial Plan 6
2. BUSINESS DESCRIPTION 7
2.1. PERSONAL BACKGROUND 7
2.2. INVOLVEMENT OF THE BUSINESS 7
2.3. NATURE OF THE COMPANY 7
2.4. NAME OF THE COMPANY 7
2.5. COMPANY LOCATION AND ADDRESS 8
2.6. START OF BUSINESS OPERATIONS 9
2.7. INDUSTRY 10
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2.8. GROWTH STRATEGY 11
2.9. JUSTIFICATION OF THE BUSINESS 12
2.10. GOALS OF THE COMPANY 12
CHAPTER THREE 13
3. MARKETING PLAN 13
3.1. INTRODUCTION 13
3.2. MARKETING AREA 13
3.3. CLIENTS 13
3.5. MARKETING SHARE 16
3.6. PROMOTION 17
3.7. DISTRIBUTION STRATEGY 18
CHAPTER FOUR 19
4. ORGANIZATION AND MANAGEMENT PLAN 19
4.1. INTRODUCTION 19
4.3. PERSONNEL, NUMBER, AND DUTIES 20
4.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM 21
4.5. LICENSES, PERMITS AND BI-LAWS 23
4.6. SUPPORTIVE PROFESSIONAL AND SERVICES 23
4.7. REMUNERATION AND INCENTIVES: 24
CHAPTER FIVE 26
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5. OPERATIONAL PLAN 26
5.1. PRODUCTION FACILITIES AND CAPACITIES 26
5.2. PRODUCTION STRATEGY 28
5.3. REGULATIONS AFFECTING THE BUSINESS OPERATIONS 29
CHAPTER SIX 30
6. FINANCIAL PLAN 30
6.1. ASSUMPTIONS 30
6.2. PRE-OPERATIONAL COSTS 31
6.3. BALANCE SHEET 31
6.4. BREAK-EVEN LEVELS 31
6.7. DESIRED FINANCING 32
6.8. RETURN ON EQUITY 32
6.9. RETURN ON INVESTMENT 32
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1. EXECUTIVE SUMMARY
Entertainment will never go out of style. Cultured Focus Network offers affordable Live
Streaming Entertainment. The success of an entertainment event depends not only on how well it
was the talent of the artist but also on the producers of the content and organization of the
programmes. Taylor Re Lynn founded the company as Cultured Focus Network . The market for
a streaming TV network is steady and profitable.
The focus of this business plan is to put forth objectives to provide affordable
entertainment to everyone. Cultured Focus Network will capitalize on the growing entertainment
market across the US and globally through the production and promotion of high-quality
Cultured Focus Network is a streaming TV network with curated content celebrating arts,
culture and humanity. Cultured Focus Network , soon to be located in the US and globally, will
offer streaming TV network with curated content celebrating arts, culture and humanity. The
company will become highly profitable through streaming, programming, and facilitating
learning and understanding among cultures/breakdown carriers. Cultured Focus Network will
own and control the masters (master copies), copyrights, and licenses of its product, which will
enable it to create immediate revenue streams while growing its entertainment and content
Cultured Focus Network Business Plan 6
catalog into a multi-million dollar asset.
Cultured Focus Network is designed to rejuvenate the human soul, inspire and elevate.
To this end, we search the world to bring viewers the very best in travel, arts and culture, health
and beauty, luxury, fashion, content, film, food, sports, entertainment, philanthropy, and
activism. The networks wide range of the aforementioned global programming will captivate the
human spirit and cause the soul to soar.
Cultured Focus Network competes in the media streaming, content and entertainment
industry, which highly depends on high expertise and professionalism by the producing
managers and streaming TV network. At Cultured Focus Network , we have a passion for
creating high quality content that warm the heart and bring a smile to your face and well-done
cost-effective entertainment events and TV programmes.
Cultured Focus Network will distinguish itself from other independent entertainment and
TV network stations through its marketing and promotional plan. Intense, calculated, and
relentless promotional campaigns will enable Cultured Focus Network to earn massive revenues
through the growing popularity of the entertainment industry. Cultured Focus Network will
utilize the success of its founders in the content industry to develop profit centers in independent
distribution, merchandise, and network streaming. As the Cultured Focus Network with built on
Roku, our aim is to gain new readers/viewers in the US and globally.
The overall market for media streaming is immense, and the demand for high quality
content is increasing. We offer very best in travel, arts and culture, health and beauty, luxury,
Cultured Focus Network Business Plan 7
fashion, content, film, food, sports, entertainment, philanthropy, and activism aids the booming
technology field that delivers TV and network streaming media. Our business goal is to work
towards becoming one of the leading streaming TV network with curated content celebrating
arts, culture and humanity in the whole of the United States and, in the nearest future, compete
with the leaders in the industry not only in the United States but also in the global stage.
Entrepreneurs who are venturing into the TV streaming industry are coming in with
creativity and sound business skills. The trend in the media streaming industry is that most
companies are trying as much as possible to recreate themselves regularly and also to be on top
of their game.
When it comes to media streaming and TV programming, we offer the very best in
travel, arts and culture, health and beauty, luxury, fashion, content, film, food, sports,
entertainment, philanthropy, and activism, there are no exemptions to who you can market your
services. There are loads of people out there who are interested in watching programmes aired
across this categories.
Some authors would need the services of streaming TV network to help them showcase
their content, and the list goes on. Over and above, our target market as a streaming TV network
company cuts across people of different class and people of all ages, from all walks of life and
Given that, we have created strategies that will enable us to reach out to various corporate
organizations and individuals who we know will need our services. We have conducted our
market research and survey, and we will ensure that our streaming TV network attracts the kind
of clients we would love to work with.
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The overall objective of marketing activities is to ensure we produce the best content,
high quality media content, fully meet our customer requirements, and make the production a
success. The company's points of differentiation will be well-trained and knowledgeable TV
production managers and content writers providing service excellence. Cultured Focus Network
intends to use social media (Facebook, Instagram, and YouTube) monthly affiliate programs to
market itself and thus developing relationships with our clients through personal service to turn
one-time customers into lifetime clients.
Competitive Advantage: At Cultured Focus Network , entertainment and media production
are the foundation for customer success. Our competitive edge lies in our extensive
experience in the world of TV content production. We translate those skills and expertise
into creating quality TV content for our clients. Our production rates are comparable to
theirs, but we add value through personal contact and easy dissemination of our services.
1. BUSINESS DESCRIPTION
1.1. BACKGROUND INFORMATION
The business will be operated and managed by Taylor Re Lynn. A highly experienced
professional with a demonstrated history of success in the the very best in travel, arts and
culture, health and beauty, luxury, fashion, content, film, food, sports, entertainment,
philanthropy, activism and entertainment industry. The company looks forward to revamping
its TV streaming and production and elegantly designed programmes, increase its target
clients, and consequently generate more revenue.
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1.2. INVOLVEMENT OF THE COMPANY
The company will be involved exclusively in all activities relating to entertainment and
content production. This will be done purposely to offer amazing environments to bring
entertainment to life, transform TV streaming and production efficiency, customer
satisfaction, among other benefits. Streaming TV network business is not a business that you
have to retail products, which is why we must do all we can to maximize any opportunity that
comes our way to attract people to make use of our streaming TV network or hire of services.
Our target clients will be individuals in and out of The United States and all other related
1.3. NATURE OF THE BUSINESS
The business will run under the management of Taylor Re Lynn because of the following:
Demonstrated passion and success in the entertainment and TV production industry.
Highly skilled in creativity.
Creativity for such a business requires high professionalism and passion.
NAME OF THE BUSINESS
The business will be called Cultured Focus Network .
1.4. BUSINESS LOCATION AND ADDRESS
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Cultured Focus Network will be located in the United States.
The business will operate under the following address
Cultured Focus Network
1.5. COMMENCEMENT OF BUSINESS OPERATIONS
The management has extensive experience and highly ranked professionals in the entertainment
There is an ever-increasing need for a platform for people of all ages to not only enjoy content
but also for people to explore their talents and abilities. Cultured Focus Network (CFN) is an
essential part of people's activities during content production. Talent exploration has brought the
need to understand the importance of streaming TV network. In today's world, so much is
happening. CFN will provide live streaming of events, dramatization, and content production,
among many other entertainment activities that need the services of a production professional.
As a result, there is a need for not just any but highly trained and experienced content production
managers to make these activities a success.
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Cultured Focus Network provides clients with well-designed and beautiful streaming TV
network. Our aim is to introduce our Cultured Focus Magazine fans to our new OTT TV
platform (coming soon in 12/2020). We want to be a 1-stop OTT TV platform where you can
watch and listen to the best curated content from around the world, all in one platform.
We will be re-launching our updated digital publishing website in Q1/2020 also to bring you
more unique stories and interviews with some of the world’s most talented artists.
Business rules and regulations
Cultured Focus Network uses these rules
i. Customer service is of priority
ii. Every moment of TV content production activity counts
iii. The visual and quality of and content /entertainment activities is vital.
Cultured Focus Network falls under the entertainment industry, which is rapidly growing due to
the need to increase the need to enjoy, document events, and life's activities.
Future of the industry
With the increased use of technology in almost all daily activities, the need to bring the make
best out of content is on increasing demand, primarily through unique content and video
production. The industry seems to grow, and the demand for cultural activities and the very best
in travel, arts and culture, health and beauty, luxury, fashion, content, film, food, sports,
entertainment, philanthropy, and activism is rising.
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1.7. GROWTH STRATEGY
Industry size, growth rate, and sales projections
Year 2021 2022 2023
Industry sales(Net Profit):
£50,000 £250,000 £500,000
Growth is being driven primarily by the availability of more clients, increasing customer
satisfaction, growing our customer networks, and expanding customer reach through referrals.
This is achieved through exemplary customer satisfaction, well-done content productions,
visualizations, and well-planned cultural activities. Due to the increasing competition in the
industry, most clients need to understand their customers better and be highly experienced and
1.8. JUSTIFICATION OF THE BUSINESS
The research carried on the area justify the suitability of the platform for the intended type of
business. This is due to the following reasons;
i. Market and demand: There is high and on the rising demand for a highly experienced
content production managers and a great choice of venues for cultural activities in
The United States, due to its dense population.
ii. Increased online activity marketing of services through social media is on the rise and
thus the ability to reach more customers in The United States and its surroundings.
2.9.1 Critical Success Factors
Cultured Focus Network Business Plan 13
The critical success factors in the industry are:
Location: Clients can easily distinguish the companies from others as one at the heart of The
Service factors: One of the primary drivers of excellent service that offers well-planned content,
high-quality programmes, and visualizations.
Price: Price is a critical factor that clients consider in ascertaining the overall value of an
offering. Understanding what the customer is being asked to forego in exchange for what they
get, is the key to our ability to deliver superior value.
Technology: Enhances service delivery through high tech software and computer systems.
Annual sales and market reach
The following steps will be taken to estimate annual sales.
Step 1: Determine the number of annual clients Cultured Focus Network will have.
Cultured Focus Network target is 30% The United States clients within 12 months of operation.
Step 2: Based on the 30% of clients, what will Cultured Focus Network ' annual sale be?
We are projecting a 40% growth at the end of 2021, followed by a 50 % growth after that.
2.9.2 Marketing Objectives
Establish a strong brand recognition with a cross-cultural approach;
Establish a strong defensive position in the contents', content management and
Maintain a high level of customer service excellence
GOALS OF THE BUSINESS
a) Maximize profit and satisfy clients and their needs
Cultured Focus Network Business Plan 14
b) Win clients loyalty
a) Provide the best and quality services to our clients
b) To increase company growth by 30%.
2. MARKETING PLAN
Marketing is developing consciousness of an excellent or provider that already exists inside
the marketplace or is hoped to be put inside the market soon that the client may be made privy to
Marketing creates a right away drift of the product from the entrepreneur to clients to reap
commercial enterprise objectives and targeting areas.
2.2. Marketing area
Marketing areas will be selected according to the availability of clients. For example, since
this company operates on the availability of clients with needs to host cultural activities, live
streaming, the very best in travel, arts and culture, health and beauty, luxury, fashion, content,
film, food, sports, entertainment, philanthropy, and activism, and production, the targeted market
should be the availability of unique clients that might be interested in our services. This will lay
the basis for our marketing initiative.
2.2.1. Industry Clients
Cultured Focus Network Business Plan 15
These are clients who are running similar business activities such as the very best in travel, arts
and culture, health and beauty, luxury, fashion, content, film, food, sports, entertainment,
philanthropy, and activism and production, content party events, and management.
Examples include but not limited to;
-Netflix, Hulu, Vimeo big giants offering streaming services for on demand content.
-Smaller services include TikiLIVE
Thus, small companies without the budget of Netflix and create their own internet TV service to
streaming content using the more cost effective ‘white label’ service.
Cultured Focus Network will use existing TVStartup.com services to build and label the
Cultured Focus Network a channel. In the COVID era, church’s are also creating their own
channels and streaming their Sunday services as needed to worshipers.
2.2.2. Individual Clients
These are the clients that have events that require our services for advertising or playing their
Some essential competition from the Content and Streaming TV network takes 40% of the
significant entertainment industry, and other related service providers are located in The United
States offer their services at relatively high rates.
To ensure healthy competition, Cultured Focus Network will use the following strategies:
They are offering aggressive prices, which shall fit with the first-class of the services
offered at the negotiable rates.
Cultured Focus Network Business Plan 16
Offices shall be opened from 6.00 am to 11.00 pm, from Monday to Sunday, with online
streaming services being available 24/7.
We are maintaining a close customer relationship.
They are collecting views from clients about their feeling in the direction of the services
and if they need an alternative or help to suit their needs.
2.4. MARKETING SHARE
Research suggests that competitors take 60% of share in the total market area in The United
States. Cultured Focus Network looks forward to changing these figures and occupies 30% in a
year with a target market share of up to 50% in The United States and above 40% market share
in the United States. This can be executed through the right advertising blend, which includes;
Flexible pricing of our recording and production rates.
Avail smart private rooms for events and services.
This could be done to retain and enhance market share, assembly opposition, maximizing
income, reaching targets return on investment, and for survival.
This can be done purposely to create consciousness to the target clients countrywide. It will
Giving free customer service for a while to increase awareness and customer reach.
Reducing prices and discounting rates on large productions and rooms related services.
Cultured Focus Network Business Plan 17
(a) Content marketing
This can be achieved through the creation of online resources that portray the kind of services
that we offer and publishing them across online platforms where there are potential clients and
convincing them that our services are only the great in phrases of quality, rate, and choice.
(a) Social media marketing
This will involve the sharing of services through different social media platforms to reach more
clients. For example, through Facebook Ads, Google Ads, Yelp, Airbnb, and YouTube
Marketing showing our services.
(b) Brand Marketing
Cultured Focus Network will contribute to sponsoring related social events to market our brand
and thus increase customer reach for our content, the very best in travel, arts and culture, health
and beauty, luxury, fashion, content, film, food, sports, entertainment, philanthropy, and
activism, and production services.
It will also provide;
Excellent customer relations.
Treat each client with loyalty.
Fulfill customer's demands and ensure product success.
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3. ORGANIZATION AND MANAGEMENT PLAN
Five guiding principles support our vision:
o Customer satisfaction: working together for a common cause,
o Teamwork: working together for a common purpose,
o Business growth through professional service delivery,
o Accountability: delivering on commitment,
o Diversity bridges cultural gaps enhances collective wisdom, and improve judgment, and
o Service and approachability: caring for clients.
3.2. PERSONNEL, NUMBER, AND DUTIES
Cultured Focus Network wants everyone to play a pivotal role in customer experience. We
intend to remain as customer-centric as possible to hasten the decision-making process and to
react promptly to demand.
3.3. Operations Plan and Service Development Plan
Cultured Focus Network operating model and procedures for the company:
General Approach to Operations
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One of the biggest challenges in operating content production and TV streaming company is to
ensure quality, entertaining content and excellent service delivery and customer satisfaction.
Therefore, both backstage (behind the scenes) and front stage (what the clients see and
experience) operational issues are critical.
Back Stage (Behind the Scenes Operations Activities)
o Staff Selection: The producers and support staff will be carefully selected. Along
with the skills they needed, team members must be able to relate to clients
o Employee motivation: Our human resources strategies will strive to create an
environment in which people are comfortable being themselves, information is
transparent, and personal and organizational values are aligned.
o Operations Manual: An operation manual will be prepared to document and
articulate the day-to-day operational procedures of the company.
o Code of ethics
Front stage (What the Clients See and Experience)
Content production managers: They will be available to offer excellent services as
per client demands as well as advising on industry best practices.
3.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM
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Training will familiarize the producers with the process and give them all of the essential skills
like effective content production, creativity, and hands-on abilities to have the know-how of
excellent service delivery. It may even allow them to:
Have enthusiasm while dealing with clients.
Borrow ideas from others.
Use competitors as their lever
The managers and highly experienced content event designers will do this training within select
premises and outdoor areas.
3.5. LICENSES AND BI-LAWS
Licenses will give authority to operate within The United States, United States.
The business will use the following bi-laws during its operations:
State of the art content production systems and decorations for private content rooms provided
for excellent service delivery.
3.6. REMUNERATION AND INCENTIVES:
The business shall use the following remunerations:
(a) Working hours
All staff will enjoy flexible working hours and a conducive work environment.
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(a) Salary schedule:
The salaries shall vary with one's position and responsibilities.
The employees shall enjoy the following incentives in the business as a way of motivating them.
4. PRODUCTION AND OPERATIONAL PLAN
4.1. PRODUCTION FACILITIES AND CAPACITIES
The business source of finance will be from:
Cultured Focus Network can hire many content events managers, content production
professionals, and other support staff. They provide excellent service delivery and support
services. They also have the following skill
Communication skills to transfer information regarding our services to clients.
Technical skills. This helps them to know about the events management service and
the best available solutions.
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The business operates in The United States.
5. FINANCIAL PLAN
This includes figuring out the route of action to reap the desired effects. It ensures financial
operations, improves motivation, and helps manage through decreasing uncertainties.
i. Salaries will remain steady for the first three years of operations however will appreciate
yearly via 5% from the fourth year of activity
ii. Content production sales will appreciate by 10%, like the customer base increases.
The following table lists essential financial assumptions.
YEAR 1 YEAR 2 YEAR 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0
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Wix.com website expenses:
-Website : Wix.com Premium Plan for platform 149.50 USD yearly
-Website Domain: $24.85 yearly
-Website mailbox: 72 usd yearly
Social Media Ads: Advertising: 200/monthly
Cultured Focus Network:
-Internet streaming service (OTT/ITVP on Roku)= 400 usd set up then 299/month for Roku only.
-Roku and Amazon Fire= 1000 USD set up fee; 450 usd/month
Roku Channeling advertizing:
NB: Main expenditure will be related to buying video content.
-4.99/month subscription based access for Roku channel for Cultured content.
-Roku advertizing with Roku platform- 150usd/monthly minimum
-Social media promotion through posts- Instagram/Facebook/Twitter
– Last press release was in the Spring 2020. So we would do more press releases on the magazine
success over the summer interviewing A- list Hollywood film talent, Sundance Film Festival,
Oscar coverage and our transition into internet streaming to further the brand message and reach
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new viewers. Cost ~600 USD per release with photo.
-Social influencer use to promote the channel among their network -1800 USD per use.
-Revenue generation 1: One flat rate of 4.99USD/month as a new internet streaming service
with OTT content on Roku.
-Revenue generation 2: Advertizing using ad injection via a 3 rd party digital marketing service
agency –payment is per CPM ~avg 10 usd
-Revenue generation 3: Bundle ad space and sell on the Cultured Focus Network (ie 200 ads for
Wix.com channel does have option for Video on Demand charging, but not in use until more
video content purchased.
-1 freelance writer –US based – 90 USD/written article (avg 2-3 articles/month)
-1 freelance consultant- Rome, Italy based–potentially will use for sales in Italy/Russia markets
she is most familiar with once streaming channel is up on Roku to refer businesses for placing
video ad content on the channel and/or artists that want US/global exposure for their music/film
documentaries/fashion video content etc. (any profit would be split 50/50 for business
development the Rome consultant generates.
-1 freelancer –Dubai based- graphic artist- ad hoc use only ~100usd per quarter only
-Fiverr outsourcing of content development/video creation/graphics ~150USD/month
– License: Annual business license entity renewal for LLC: 32USD
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5.2. DESIRED FINANCING
Pre – operational cost 0.00
Working capital 50000.00
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Judy Allen (2010). The Business of Content Production: Behind-the-Scenes Secrets of Success
Kotler, P., & Keller, K. L. Marketing and Parties Management. New Jersey: Pearson Prentice
Montreal, V. d. (2014). Profil des districts electoraux de l'arrondissement Cote-Des-
Neiges-Notre-Dame-De-Graces. Montreal: Statistiques Ville de Montreal.
Todd Kelsey. (2009). Events Management and the Future of Media Production: Gumroad