Denim Manufacturing and Marketing Business Proposal

Business Proposal

Rationale

The main rationale that promotes this business proposal is the existence of a gap in the European market and the Southern America. This can be narrowed by acquiring materials in Southern America to implement the denim market.

Aim

The main aim of this business to improve on the production and marketing of the denim market. The business objective is created on two grand pillars. The company’s two significant are to: Make great and quality products, provide excellent services.

The Research Background

The business will entail producing denim clothes and their marketing and promotion. The production of these denim clothes will require cotton from Pima (Paul, 2015). The business location will be in Europe. From the past studies, the production of denim attires in Europe depend highly on the production of cotton for this is the main raw material used in the production of denims (Periyasamy & Duraisamy, 2018). The business’ main market and target will be the youth this is because studies show that a greater population of those who prefer denim clothes to other clothes are the youths. The denim business will entail production of all types of denim clothes, that is: shirts, trousers, dresses as well as skirts.

Research Questions

Some of the major research questions will be

1. Do the youths in Europe like cotton denim clothes?
2. Does a possibility of replacing the denim shirts with other normal shirts?

• What are the main drawbacks for the implementation of a business plan in the European denim market?

1. Is cotton the best raw material that can be used in producing denim clothes?

Methodology

Different approaches were used to collect information. First, questionnaires were used to identify the type of people who like denim clothes. In addition to that, interviews were conducted so as to recognize the cotton production capacity of the Pima manufacturers as well as the human resources in the cotton manufacturing industry.

References

Periyasamy, A. P., & Duraisamy, G. (2018). Carbon footprint on denim manufacturing. Handbook of ecomaterials. Springer International Publishing, Cham, 1-18.

Paul, R. (Ed.). (2015). Denim: manufacture, finishing and applications. Elsevier.