Overview: In this second milestone assignment for the final project you will continue your analysis of the economic problem presented in the case study on your selected company (Microsoft Heinz or American Airlines). Using the information gathered in the problem statement you must now frame your companys problem within the context of the appropriate market structure conducting mathematical and/or statistical calculations that will identify significant trends and relationships to facilitate demand forecasting and potential impacts on profits. Keeping in mind that your audience of corporate decision makers may not be experts in economic theory and data analysis you must seek to present your information in an easily accessible and understandable way.
Prompt: To complete the second step of this final project you will submit a theoretical and quantitative analysis that links the problem statement to the relevant economic factors at play. Depending on your companys unique problem you may look to answer questions such as the following:
Are customer preferences changing?
Is there a shift in demand?
Is there a change in technology?
To answer these questions include a discussion of demand and its likely elasticity an application of marginal analysis and costs in your statement
Identify and illustrate these trends and relationships using mathematical principles. This will involve use of the proper algebraic regression and other quantitative methods to generate scatterplots of your data highlighting trend lines and outliers as appropriate. You may find it useful to review these mathematical techniques using the following tutorials:
Describing Relationships in Quantitative Data (Khan Academy)
Video: Regression Line Example (9:26) (Khan Academy)
To complete your submission categorize which market structure (pure competition monopolistic competition oligopoly or pure monopoly) applies to your company. Describe this market structure. How does it affect the problem you are researching?
Remember that these tasks draw not only upon your quantitative and data analysis/interpretation skills but also upon your communication skills. How might you go about presenting your findings to the companys decision makers? Describe how you will present your information in a way that will be understandable to laypeople and will convince them of the merit of your processes (and ultimately your recommendations).
As a managerial economics student and professional you are encouraged to use your own experience understanding and knowledge of business and industry structure to drive your analysis. Specifically the following critical elements must be addressed:
Research: In this section you will apply economic theory and quantitative analysis to your research topic.
A. Describe the relationship between the economic factors you identified and the presented issue.
B. Using mathematical concepts illustrate the relationships between economic factors and the issue.
C. Describe the market structure of your organizations industry.
D. Determine how the market structure of the industry influences the issue. Support your response with relevant examples from the case
Guidelines for Submission: This milestone assignment should be written in essay format and submitted as a Microsoft Word document. The submission should be 4 to 6 pages in length (including the initial problem statement) with double spacing 12-point Times New Roman font and one-inch margins. You should use current APA style guidelines for your citations and reference list. Note that at least five outside information sources are required overall for this project although you might find that more are necessary to satisfy the requirements of the final presentation.
As necessary copy and paste any data analysis and/or graphics from Excel into your Word document for submission. You may include your original Excel documents as supplementary material if you believe this will strengthen your contribution.