recommendation for the use of Enterprise Social Networking Platform for COB.
Hi: Jon Alanzo
I would recommend that you use the social Enterprise Social Networking Platform for COB
because of the numerous advantages that it offers.
There is a possibility of creating brand awareness among the people in the society.
Captures the attention of the people in the society, in turn, increases the visibility of the
brand in the market.
The costs of maintaining social networking are also lower meaning that the company will
save more resources as they popularize the products and services that are sold by the
The social media is also important because it helps the brand to create a reputation in the
society since most of the clients are now found on social media platforms (Leonardi,
Huysman, & Steinfield, 2013).
The use of social networking platforms will also increase the traffic of the website
belonging to the company hence increasing the clientele in the market.
The customers are also able to interact with each other and share the experiences that
they have had with regards to the use of the products and services that are provided by
the organization. The business can, therefore, deduce the problems that are associated
with the products and services and act on the information appropriately to the benefit of
The organization can build healthy relationships with the clients in such a way that the
clients can become loyal to the brand.
Social media may be misused by various people or may be used to the detriment of the
organization (Vom Brocke, Richter, & Riemer, 2012).
There is a question with regards to the social media network that should be used. It is essential to
look at the company and assess which of the available methods is suited for the purpose. The
social networking platforms include Facebook, Instagram, Twitter, Pinterest, LinkedIn, and
Snapchat. I would recommend Facebook and LinkedIn because they both have many users hence
a larger audience. The LinkedIn will link the company with many prospective employees that
can be hired by the company hence push the agenda of the company forward for the benefit of
the brand. Facebook is the largest social network meaning that any person that is seen in the
physical is likely to be on Facebook hence it is very important for the business. It is now upon
you to make your selection and make a decision (Conti & Passarella, 2017).
College of Business
Conti, M., & Passarella, A. (2017). Online Social Networks and Media. Online Social
Networks and Media, 1, iii-vi. doi:10.1016/s2468-6964(17)30045-9
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise Social Media: Definition,
History, and Prospects for the Study of Social Technologies in
Organizations. Journal of Computer-Mediated Communication, 19(1), 1-19.
Vom Brocke, J., Richter, D., & Riemer, K. (2012). Enterprise Social Networking – Wie
können Unternehmen Social Software sinnvoll nutzen? Wirtschaftsinformatik &
Management, 4(3), 28-35. doi:10.1365/s35764-012-0138-6