ENTERPRISE SOCIAL NETWORKING PLATFORMS
This is the response to your inquiry regarding Enterprise Social Networking Platforms.
Research about These Platforms
There has been a lot of hype about the possibilities of these platforms. Over the last few years,
many organizations are adopting social media platforms like blogs, wikis and many others for
their internal use as noted by Cardon & Marshall (2015). These technologies are what is referred
to as enterprise social networking platforms. They are enabling companies to accelerate internal
communication, innovation, and improved sales and marketing opportunities as claimed by
Elgan (2015). Enterprise social networks are technology platforms that are set up within the
organization allowing the employees to work together and take advantage of the features similar
to traditional social media. They allow the employees of the organization to connect with one
another and discover other within their organization worldwide (Cardon & Marshall, 2015).
Social technologies are crucial tools for connecting people, enabling organization-wide
collaboration and addressing the need to become more responsive.
Some of the Platforms Available
There are many enterprise social networking platforms out there as found out by Elgan (2015).
One of them is Tibbr. It is one of the most popular with a profile layout similar to that of
Facebook and has space of professional skills and projects completed. Another great one is Jive.
It is a mobile-ready ESN, and one can follow people, groups and topics on the site. SocialCast is
another popular enterprise social networking platforms and provides a centralized workplace and
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communication centers for employees. Other common enterprise social networking sites include
Convo, Kaltura, Chatter, Socialtext and many more.
Some Pros and Cons about Enterprise Social Networking Platforms
One of the advantages of these platforms is that they enable the creation of new ideas.
Employees can connect and generate new ideas and thoughts thus fostering innovation. They
also promote better and more effective communication thus employees can easily understand the
needs of the customers. With enterprise social networking platforms, employees can make better
quality decisions. This is contributed by knowledge sharing and creation of knowledge database.
However, there are some disadvantages to these platforms. One of them is that their appeal might
vary depending on culture, age groups, and location. There is a high possibility of one language
dominating thus excluding the others for global business. These platforms are highly likely to
create new problems when reaching a mass audience too.
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Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
Elgan, M (2015, Jan. 21). How to choose a social network for work. Baseline Magazine.
Retrieved from http://www.baselinemag.com/social-media/how-to-choose-a-social-