Instructions: Read company bio attachment. Read Global Expansion Recommendation Template for specific guidelines.
Your work on your strategic global marketing plan is complete. You now have a plan that will implement manage and support a global strategy but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planningis complete. A little while later the phone rings and you see Deborah’s name on the caller ID.
Hi Deborah. Whats up? you ask.
Id like you to present to the advisory board next week Deborah says. They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan and this may be a key part of it.
After you hang up you begin thinking through the different items that you will need to cover. As you finalize the marketing plan complete the following: