According to the video most of the alcoholic beverage stores do not follow the standards that have been put in place by the California department of alcoholic beverages. The standards include the fact that the stores must follow the operating standards that have been put in place which include signs and that there should be no open alcoholic bottle. The other standards mentioned is the fact that the stores should not have more than 33% of the windows covered in advertisements. There are several advantages that come as a result of not following the laws. One of them is the fact that the amount of sales will increase because the adverts are likely to entice the clients. The other advantage is that the stores will be beautified and with the ads and that the clients will new whether their brand of choice is available or not in a glance. The disadvantages is that it is likely to increase the rate of alcohol consumption which will have a bad effect on the health of the people in the society. The other disadvantage is that the stores will be liable for a penalty hence there is need to ensure that all the standards have been followed to the latter to the benefit of the society.
Future challenges facing the tourism industry
Many challenges affect the tourism industry in the world, and they include the increase in the terrorist attacks. The attacks put the security of the tourists in jeopardy. The governments all around the world have the responsibility of ensuring that all the tourists are safe in the countries where they visit. The other challenge is the inflation in the economy all around the world. The rate of inflation is increasing as the days go by and most economies cannot do anything to control it since it is global. Despite the challenges, the tourism industry comes across various opportunities that give it the potential to improve. One of the opportunities is the advancement in the information and communication technology that makes it easier to control tourism all around the world. The ICT has made it easier to make advertisements concerning the terrorism destinations around the world. Many tourism destinations can now be promoted in society. The other opportunity in the improvement of the tourism industry is the increase in the cruise holidays. The cruise holidays increase the number of visitors coming to a given country (Wee, 2017).
Wee CH (2017) Emerging Trends in Tourism: Opportunities, Challenges, and Implications. J Tourism Hospital 6: 318. DOI: 10.4172/2167-0269.1000318