Gamification is not ethical because of several reasons. First of all, it takes unfair advantage of the
workers which means that it exploits them. The employees may work hard to receive rewards
which they may end up not getting. In the end, the company benefits more than the employees
who are not ethical. The company has to make sure that the people are paid for all the work that
they do. The other ethical issue is that it infringes on the employees and the customers that take
part in it and that is to say that they are manipulated into doing something that they may not be
willing to which is very unfair. For instance, someone may sacrifice his or her time to work
harder simply because he or she does not want to lag. The person may even sacrifice the
mealtime to make sure that he or she achieves the goals that he or she has put in place.
Gamification may also intentionally or unintentionally hurt the workers and the other involved
parties. For instance, the employees may work long hours as a way of making sure that they top
the list of the winners and in so doing their health may be impacted. Gamification also hurts the
moral character of the involved parties. Even though gamification has various ethical issues, it is
important to note the fact that it has several advantages that are focused on it.
First of all, it is important to note that games are very interesting to play. My perception of the
company will depend on the way the game has been designed and how interesting it is. The other
thing that may make me have a positive attitude about the company is if it has the dealt with the
ethical issues that come as a result of gamification that is to mean that they should have dealt
with the manipulation. I may find it positive if the company has made the game to be fair enough
in such a way that the people win on merit as opposed to corruption. In such a way, there will be
no trust issues, and I will be able to trust the company and engage in the game with no worries
since it is honest enough. Something trivialising about the job search is good because it makes
the process of seeking a job to be fun as opposed to the conventional boring one. I can spend
more time to get the jobs that I need to be compared to the use of the conventional way of
seeking a job that is very boring and tiresome. Companies should, therefore, consider applying
gamification in their recruitment process since it will enable them to get the right employees for
the jobs. However, they should first of all seal all the loopholes that could cause unethical
practices and any practice that may affect the people negatively. The ethical issues affect the
potential of gamification hence should be eliminated.
Kim, T. W., & Werbach, K. (2016). More than just a game: ethical issues in gamification. Ethics
and Information Technology, 18(2), 157-173.