In the first case, I would recommend the brainstorming group decision-making technique.
It is critical to note that both the management and I know that new and creative strategies are
needed to put our competitors in check. Secondly, we are all in agreement that something needs
to be done; however, we do not know of the right approach to employ. Since the management is
outgoing and is prone to conventional thinking, I think brainstorming will be tremendous and
will help us in resolving this conflict (Anderson, 1990).
I recommend this technique because the meeting does not involve many people; it is only
the management. The brainstorming technique is best used when the number of participants is
less than ten (Anderson, 1990; Braintools, 2017). In this case, we are all aware that something
drastic needs to be done to solve this issue. When we brainstorm, we will be able to come up
with different ways of how to tackle the problem. There is a high chance that we will come up
with several ideas and we are likely to get a unique and creative idea from the submissions given.
During the deliberations, these ideas can be written on the whiteboard as we look for the best
ways of improving the ideas (Haughey, 2017).
Secondly, I am recommending the brainstorming technique because the problem is
specific and can be easily defined. The issue at hand is that our sales are dropping because we
are losing clients to our competitors. This is adversely affecting our company as we continually
experience a sharp decline in our revenue. Since this is our area of training; I believe one or more
people within our team have the solution. We can also tackle the elephant in the room by
breaking it in small parts and addressing it slowly at a time.
Thirdly, this technique is ideal because the people who sit in the board of management
are extroverts and are open to conventional thinking (Sims, 2002). What this means is that they
GROUP DECISION MAKING TECHNIQUES 3
will listen to my submissions and those of the other members. We are likely to deliberate on
issues that we believe will help us in solving the problem. This means that the environment of
contributing to the discourse will be friendly to both the ordinary employees like me and the
management. The different proposals that the members will make will then be used to come up
with the most creative and unique idea to help us in averting the looming crisis.
2. Nominal Group Technique
The nominal group technique will be suitable for the second scenario. The company is
facing the cost overruns which are threatening the financial standing of the company. There is a
need to come up with urgent measures that will help in cutting down the cost. The meeting has
both extroverts and introverts which means that it is difficult to make a quick decision in such a
scenario (Moshal, 2017). Since the approach that is needed in this case is structured, the nominal
group technique will be suitable.
According to this group decision-making technique, the extroverts and the introverts need
not interact in this case, since they can operate independently. It is important to note that the
ideas and opinion of every member are required in the decision-making process (CDC, 2017). It
is thus critical to come up with the ideal method that will encompass both the extroverts and
introverts. The team members will be required to generate their ideas independently on how to
cut the costs overruns. The ideas can be generated in writing or silence. The extroverts will not
drown the voices of the introverts since the strong personality domination is typically avoided.
This will help in encouraging creativity as all the members will make suggestions to the problem
GROUP DECISION MAKING TECHNIQUES 4
After the extroverts and the introverts have penned down their ideas on how to curb the
cost overruns, the ideas will be projected for everyone to see. The ideas will then be discussed,
and the participants will be encouraged to contribute so that they clarify their concepts or refine
them (Anderson, 1990). The members may be asked to either rank or vote for the various
approaches that have been floated. The plan that gets backed by most members will carry the
With the nominal group technique, the meetings are structured. Since this group often
veers off from the main agenda and start discussing other things, this group decision-making
process will help them to stay on track. Every member will be required to submit his ideas in
writing, and these ideas will then be considered in the overall decision-making process (CDC,
2017; Sims, 2002).
Lastly, a quick decision is required. The nominal group technique is one method that is
typically used to make group decisions within a short time. The group members should be told of
when they should submit their ideas for considerations. Once this is done the ideas will be
collected and be considered through the channels that I have highlighted above.
For the third case, I believe that the Delphi-technique will be the ideal group decision-
making technique. The company needs to replace its current software with the new ones.
However, the company needs the input of the different IT managers who are situated overseas.
The IT managers are knowledgeable about different software options, and it is difficult to
organize a meeting with them because they are located in various parts of the world. It would
thus be ideal that each IT manager submits his proposals and the same compiled, analyzed and
GROUP DECISION MAKING TECHNIQUES 5
sent back to them (CDC, 2017). The process can take place for the two months or so as they seek
With the Delphi-technique, the opinion of the experts who are physically apart will be
sought (Moshal, 2017). This is critical as it will insulate the members from the undue pressure
from the part of the management especially the extroverts. Since the issue at hand requires the
input of various IT managers and are situated in different countries, they will have to give their
ideas on the ideal software that the company should purchase. The solutions that will be provided
by the various experts will then be compiled and sent to the experts again for them to come up
with more refined answers.
The Delphi-technique is also ideal since an urgent decision is not required. This
technique subjects the experts to various processes until a consensus is reached. Since the time
needed to make the decision is three months, the Delphi-technique is best suited to address this
need. The company needs to purchase new software since the current one is expired. The ninety-
days are sufficient for the managers to submit their proposals, the proposals to be compared
before being sent to them over and over again.
The Delphi-technique is suitable when the company is handling a complex issue (Moshal,
2017). In this case, we are talking about the purchase of software. Most of the software that
companies use typically have licenses of one year or more. The software is usually critical as is
used in providing specific solutions. This is thus a decision that requires careful thinking and
bringing the heads of the relevant stakeholders together. It is this and the other reasons that I
have highlighted earlier that makes this technique suitable for this case.
GROUP DECISION MAKING TECHNIQUES 6
Anderson, D. R. (1990). Increased productivity via group decisionmaking. SuperVision, 51(9), 6.
Braintools (2017). Brainstorming: Generating many radical, creative ideas. Retrieved on 18
March 2017 from www.mindtools.com/brainstm.html
CDC (2017). Gaining consensus among stakeholders through the nominal group technique.
Retrieved on 18 March 2018 from www.cdc.gov/healthyyouth/evaluation/pdf/brief7.pdf
Haughey, D. (2017). Delphi technique: A step-by-step guide. Retrieved on 18 March 2017 from
Moshal, B. S. (2009).Chapter 7: Decision making in an organization. Principles of Management.
New Delhi: Global Professional Publishing Ltd.
Sims, R. R. (2002). Chapter 8: Decision making. Managing Organizational Behavior. Westport,
CT, USA: Greenwood Press, pp. 205-210.