Culture is an important aspect in the society and may be used as a sense of identity of the people. High pop culture refers to a subculture that is practiced mostly by the elites in the community. High popular culture is accessible to most of the people belonging to the elite class in the society. Such a culture may include the consumption of certain foods among the elite people in the group where many people strive to be rich so that they can be associated by the elite class through the consumption of the particular food. High pop culture may also involve the consumption of specific brands of alcohol that are associated with the elite in the society. Such culture is important to the companies that produce the particular brand of food. It is important to note that the high pop culture change meaning that the culture that is practiced by the people in the present age is not the one that will apply among the people in the years to come. On the other hand the low pop culture refers to the popular culture in the society that is practiced by the people belonging to the low class in the society. The people belonging to the low class in the society often find ways to make themselves happy in the society by coming up with a culture that they will identify with in the society. Some of the people in the high class are fascinated by the low pop culture whereas many people belonging to the low class in the society often aspire to belong to the high class so that they can take part or practice the high pop culture. It is important to study culture in the society because it makes it possible to understand people in the society.