Founders: Geoffrey Petty & Christie George
Vision: Our vision is to make a stressful situation, stress-free.
Mission: Our mission is to bring convenience to our customers by providing timely service at a
Email: ____________________________ Telephone: __________________________
Business Plan 1
EXECUTIVE SUMMARY 3
1. BUSINESS DESCRIPTION 4
1.1. PERSONAL BACKGROUND 4
1.3 NATURE OF THE BUSINESS 4
1.4 NAME OF THE BUSINESS 4
1.5 BUSINESS LOCATION AND ADDRESS 5
1.6 INDUSTRY 6
1.7 JUSTIFICATION OF THE BUSINESS 6
1.8 GOALS OF THE BUSINESS 6
CHAPTER THREE 7
2 MARKETING PLAN 7
2.1 INTRODUCTION 7
2.2 Marketing area 7
2.3 COMPETITORS 8
2.4 PRICING MODEL 8
IFix&Recover LLC see an opportunity to make a positive impact in the electronic repair
industry. The majority of repair stores currently do not refurbish screens to keep part costs low
and part quality at its highest because it is a difficult process to master, however IFix&Recover
LLC has years of experience doing this. Board damage, another big issue that most stores either
turn away, or have to send out to another company to complete because the device must be
micro-soldered. This won’t be an issue for IFix&Recover LLC because our team has the
equipment and knowledge to fix board damaged devices. We believe we can bring more
convenience to people by providing great service at a cost effective price.
IFix&Recover LLC will be a privately owned Company. IFix&Recover LLC has an opportunity
to fill a need in the business community and become profitable in its operations.
IFix&Recover LLC and its owners carry high values and possess distinct attributes which will
ensure success in this field: Excellent and consistent customer service, innovative individuals
with critical thinking and people skills. The keys to success listed above ensure that the
customers will be satisfied and return for further services, and ensure that a large network of
clients is built up and maintained – a vital concept for satisfactory customer service.
1. BUSINESS DESCRIPTION
1.1. PERSONAL BACKGROUND
The business is managed by Geoffrey Petty & Christie George, who harbors a lot of industry
experience in management and customer service ICT sector.
1.2 INVOLVEMENT OF THE BUSINESS
The business will be involved in provision of electronics repair services. This will be done by
providing great customer service at a cost effective price and allowing expansion of the
business. Our target customers will be people between the ages of 18 and 55 in the areas of
Palm Beach Gardens, North Palm Beach, Juno Ridge, Juno Beach and Cabana Colony
1.3 NATURE OF THE BUSINESS
The business runs under Sole Proprietorship because of the following:
Decision making is easy
Easy to control and manage the business
1.4 NAME OF THE BUSINESS
The business will operate under the name IFix&Recover LLC.
1.5 BUSINESS LOCATION AND ADDRESS
IFix&Recover LLC shall be located in Palm Beach Gardens, North Palm Beach, Juno Ridge,
Juno Beach and Cabana Colony and our target audience are people between the ages of 18 and
The business will operate under the following address
1.5.1 Services to be offered:
IFix&Recover LLC will offer repairs for all electronics, board damage repair, data recovery, and
virus removal. We also sell accessories (phone and tablet cases, chargers, tempered glass, etc.).
The business will provide real customer services to all customers when they make inquiries
regarding our services.
In addition our team will ensure that customers get the best products and services at the most
affordable prices; and that they will be offering individual attention to customers.
1.5.2 Business rules and regulations
IFix&Recover LLC shall have the following rules for the effective customer relations
i. Never overlook or underestimate the importance of effective customer relations
ii. Treat each customer with respect.
iii. Ensure customer satisfaction through fulfilling his needs and solving his problems
IFix&Recover LLC falls under ICT industry which is rapidly growing.
1.7 JUSTIFICATION OF THE BUSINESS
The research carried on the area justify the suitability of the area for the intended type of the
business. This is due to market and demand; there is high and on the rise demand for repair
services of electronic devices especially with growth of technology.
1.8 GOALS OF THE BUSINESS
a) Maximize profit and satisfy customers and their needs
a) Cope with market demand
b) Win customers loyalty
c) Provide the best and quality products and service to our customers
d) To expand market share by 30% through opening other branches.
2 MARKETING PLAN
Marketing is creating awareness of a good or service that already exists in the market, or being
hoped to be put in the market soon that the customer may be made aware of it.
Marketing creates direct flow of the product and services from the entrepreneur to customers in
order to achieve business objectives and targeting areas.
2.2 Marketing area
For the most part we intend to keep marketing online. We will use about 8% of gross sales
towards marketing. Most will be in the form of local PPC through Google and Facebook but we
will also have campaigns on Yelp, Yahoo, Bing and Groupon. During the beginning stages we
will reach out to other businesses in the plaza, including a Verizon store, to let them know we're
in the area and offer them incentives if they send over customers who need repairs. There is also
a mall and a college close by that we will be able to advertise at as well.
There are main competitors who are really active and take 70% of the market share and mostly
offer their services and products at relatively very expensive rates.
The main competitors are; iFix&Repair, iFixYouri and uBreakiFix.
To push competition out of market, IFix&Recover LLC will use the following strategies:
Offering of competitive prices which shall match with quality of the product and services.
Quality solutions will be offered
Maintaining close customer relationship.
2.4 PRICING MODEL
Most labor on phone, tablet and computer repairs range from about $50 – $100 depending on
the extent of repair services provided and not including the cost of parts. Where more than
one repair is done on the same device, a drastic discount on labor will be awarded since the
phone will already be under maintenance. Multiple devices in need of repair will also receive
discounts. Labor on micro soldering repairs will range from $30 – $200 depending on the
extent of the repair. Lifetime warranties (excluding cover breaks or water damage) will be
given for all repairs for as long one has that phone. Labor charges on Data recovery will vary
depending on how damaged the drive is, the amount of data needing to be recovered and the
difficulty of recovering the data which will range from $30 – $300. The company will offer
bundled packages on phone repairs with cases and tempered glass for $20 on most cases. We
will also offer tempered glass warranties where your first is $20 and all replace after that are
$5 for as long as you have that phone.
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