Research review: In 12 paragraphs provide a summary of your findings on the importance of having an online and social media presence for ANY company organization or governmental agency. Use information from the 4 sources you chose for Unit 3 ensuring that there is at least one APA style in-text citation for each of those 4 sources in the Research Review section. You will be summarizing synthesizing and analyzing these sources to provide a background for your analysis and suggestions. This section focuses on why having an online presence is important for companies and organizations rather than on the entity you are analyzing in the following sections.
Analysis: In 34 paragraphs analyze your entitys existing social media presence and existing Web site addressing each of the following components:
Provide an explanation of your entitys target audience.
Discuss the entitys purpose(s) for using social media.
Provide an overview of the various social media sites the entity currently uses.
Discuss how often this company posts updates on these sites.
Describe areas where the entity is effective in its approach to social media.
Discuss the strengths of the entitys Web site.
Recommendations and conclusions: In 23 paragraphs discuss specific identified areas where your entity could improve. Consider the following suggestions:
Suggest the addition of more platforms to attract its target audience offering specific guidance on which platform(s) should be added and why.
Suggest how a specific platform should be used differently including why its use needs to change.
Suggest a different cadence of posts to the various platforms. For example is the entity posting too rarely or too often? Include a specific breakdown of how often posts should be made and why.
Offer suggestions for ways to gain more followers. Be specific on which strategies are more effective for which platforms.
Offer suggestions for how to improve the entitys Web site and address the benefits of making these improvements.
Finally conclude your report by informing your audience of how taking your suggestions will benefit them in the long run supporting these claims with outside sources.
References page: Create a references page that cites all the references used in this report. Use APA formatting. You should have a minimum of 4 cited sources at least 2 of which must have come from the CTU Library.