Resource: Page 69 of Managing Innovation and Entrepreneurship Ch. 4
Competitive advantage according to Hisrich and Kearney (2014) requires organizations to engage in six processes to maintain innovation. Organizations like Google Amazon Apple Android Facebook Siri Virgin Group Microsoft and eBay have done this successfully.
Select an organization other than those listed above (Google Amazon Apple Android Facebook Siri Virgin Group Microsoft and eBay) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).
Write a 700- to 1050-word paper in which you analyze how the selected organization is meeting the concepts of Competitive Advantages as outlined in Hisrich and Kearney (2014) on page 69. Be sure to include information about the following:
Format your paper consistent with APA guidelines.