Our vision is to help parent know what’s out there to get the child involved; sports, arts, dance, culinary, camps, clubs, etc.
Kid Caddy is an ambitious innovative new company that is attempting to make finding kids activities less tiresome. With an experienced team at the helm as manager, Kid Caddy intends to grow at more than 50% per year through solid customer satisfaction through convenience, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process. The company mission is to help parents find activities that their kids can engage.
Kid Caddy is a diverse corporation; through our core values we make things relative for families, parents and kids. Our primary focus is creating something out of nothing, making things comprehensive, maintaining revolutionary system.
Kid Caddy has a diverse activities customer base, Technology, games, engineering, scientific advances, entertainment and arts, health and welfare, social activities, real estate, comedy, media teleworks, education, and environment and research activities. We want to help parents with kids aged 2 year old to 15 year old not to be late or miss out on activities they might be interested in. Our number one goal is to lend a helping hand, a platform that will help families ease the struggle of finding suitable activities for their children. Kid Caddy is a company that respects the needs and expectations of its clients. If either is compromised, adjustments will be made so that the company culture may remain intact.
The kids’ activities industry has made a strong comeback in most cities in the United States over the past years into 2020 and predicted to grow even stronger over the next ten years because of the need for a suitable mechanism that links parents with appropriate activities for their children. Business strategy and development consulting in the United States have been increasing drastically recently, and the demand for such services continues to outpace demand for competent service providers. The increased popularity of business consulting for companies has facilitated sustained growth, especially for startups.
Our target customers are basically all families with kids aged 2-15 year olds with activities that the children are interested. Activities will range from sporting events, comedy, exploration, guidance and counselling conferences, horseback riding, swimming, music, reading and DIYs etc. The target customers are parents or people living with kids in the said age group.
At a large scale, market research demonstrates that the business management and development market we intend to enter is growing and changing. Research indicates that this new generation of families being more educated and aware of the global environment assesses and implements information technology to a much higher degree than past trends have indicated. This is exacerbated by the increase in use of mobile devices in most sectors making it necessary for individuals to have relevant information and quick access to services at their fingertips. Therefore with the emergence of this generation of individuals, the appreciation of quality information and quick access to services, the website will link parents to suitable programs/ activities for their kids.
We plan to advertise in specialty publications, magazines and school websites. We are also in the process of creating partnerships with other institutions and companies to create links to our existing informational website. When we launch our online platform features we will intensify these efforts.
Our competitive edge will be our dominance of market information, customer orientation and traditional hard work. Although there are many “supposed” specific activities websites, we intend to offer more than just informational service but a link between suitable activities as per the needs of the parents together harmoniously.
Though our clients might are parents what is important to the customer is total satisfaction with the activities matched to their capabilities and resources.
Kid Caddy has the power to transform activities—unlocking the potential of children.
The business will operate and be managed by Paul Farrell. A parent who looks forward to change the way children manage to attend events and activities that they would be interested in through the help of their parents. Paul looks forward to ease the process through an application that can be easily accessible at any time using people’s smartphones.
Kid Caddy is a startup firm, which will focus on providing a wide range of activity linking services to parents. Kid Caddy is the name of the application. We specializes in a kids activities.
The business will run under the management of Paul Farrell because of the following:
NAME OF THE BUSINESS
The business is named Kid Caddy
Kid Caddy will be set up in the United States.
The business will operate under the following address
Kid Caddy, United States
In linking kids to different activities, problem-solving is really where the rubber meets the road. While problem-solving, you review the data that you sliced, diced, and otherwise processed to develop a set of solutions, one or more of which will ultimately become the recommended course of action that you present to your clients. Because of this, you want to open the net as wide as possible at the beginning of the problem-solving process — hauling in as many possibilities as you can.
Kids’ activities are available in so many varieties. Kid Caddy solves parents’ problems in the following areas. Kid Caddy helps parents manage their time better, have a variety of activities their kids can attend and in planning.
Business rules and regulations
Kid Caddy uses these rules:
With years of guerrilla marketing experience, and a long-term plan for success, Mr. Paul is determined to build the reputation of the platform in linking parents and their kids to suitable activities, and to focus on a sales team that outperforms all the competitors.
Kid Caddy is planning to grow exponentially within the first two years, to over $1 million in activity revenue. At this point the service business analysis will be re-evaluated from the outside in.
Future of the industry
Rapid technological development, declining costs, and new applications for business of kids’ activities and business development are the primary drivers of this industry. Over the coming years, industry revenue will increase at an annualized rate of 25.5% to 3.7 billion U.S. Dollars, including estimated growth of 19.6%. The growing demand for such companies has increased over the years and provides an opportunity for Kid Caddy. Marketing strategy is to create only the best activities-link and earn customer’s peak satisfaction.
The research carried on the area justifies the suitability of the United States of America for the intended business. As every parent is critical in the activities their kids engage, Kid Caddy seeks to create long-term effective guidance and salesperson-to-customer relationships. This we see as the necessary step in repeat sales that will sustain our business. Promotions, specialty items and other such standard sales strategies will be used when possible.
The crucial factors for success in the industry are:
Location: Clients can differentiate KID CADDY with ease from others as one at the heart of America.
Price: Price is an essential factor that clients consider in affirming the general value of a product. Standardization is the key to our ability to deliver superior value.
The market is divided up by revenue in the initial analysis, although other factors are very significant. It is important that the client business is operating at about the same level as the general economic growth rate, or is underperforming. The need for a turnaround within the client company is necessary for Kid Caddy expertise to become useful. The following are other differentiators:
As more participants leave the market, much of the client base, declining though it may be, will be left for the survivors and this means a real chance to consolidate and gain market share. At the moment, management is exploring the possibility of being a leader in market consolidation through aggressive acquisition of local competitors in the near future. This would create a buffer to declining profits by increasing the aforementioned market share and volume.
KID CADDY will have a focus on kids’ activities. Familes with kids make up a sizable majority of U.S. KID CADDY prefers to establish a relationship with a parents and continue to nurture that relationship for the long term. The following chart and table show our projected target markets and their growth for the first three years of this plan.
Some called for the competition take 50% of the significant additive manufacturers located in the United States and mostly provide their services at high-costs.
To guarantee fair competition, KID CADDY will use strategies like:
Research suggests that competitors take 45% of share in the total market area in the United States. KID CADDY aims to change these figures and occupy 35% in a year with a target market share of up to 50% in our target areas and above 75% market share in the United States, which is achievable through a favorable advertising blend, which includes;
This is to retain and enhance market share, assembly opposition, maximizing income, reaching targets return on investment, and for survival.
This is achievable through the creation of online resources that portray the kind of kids’ services and activities that we offer and publishing them across online platforms where parents who might need our services to show that our products are only the great in phrases of rate, choice, and convenience.
This will involve advertising of services through different social media platforms to reach more clients. For example, through Facebook Pages, Twitter, Instagram, Schools and WhatsApp showing our services.
KID CADDY will contribute to sponsoring related social kids’ events to market our brand and thus increase customer reach for more parents.
It will also provide;
KEEPING UP WITH MARKET TRENDS
We will do on-going research that focuses on the business development industry and conduct broad studies of management strategies and the market for such and services. Often you can see a trend coming before it becomes one by analyzing the data and studying the researchers’ conclusions and predictions. At KID CADDY, we want to set trends, not follow them. This strategy does not make us a trendy company, but rather a company that is able to see the right direction.
Five guiding principles support our vision:
KID CADDY will be managed by Paul Farell. He has skills such as: Leadership Fundamentals, Structure of operations, Team Building and training, Management, Communications, and Creation of content and material.
General Advisory Board
Primary Role: To providing direction for the business.
Primary Role: To provide management with financial analysis, development budgets, and accounting reports. It is responsible for financial forecasting and risk analysis.
Primary role: Responsible for offering parents consultation and gudance, champion for the clients’ needs and liaise with clients
KID CADDY wants everyone to play a pivotal role in service delivery. We intend to remain as customer-centric as possible to hasten the decision-making process and to react promptly to urgent and emergency calls.
Market Analysis Summary
Our main focus in marketing will be to increase customer awareness in the surrounding communities. KID CADDY will have a focus on kids activities, preferably ages 2 to 15. KID CADDY prefers to establish a relationship with a parents and kids’ and continue to nurture that relationship for the long term. The following chart and table show KID CADDY’ projected target markets and their growth for the first three years of this plan.
Parents often are in need of expert advice and planning in choosing activities for their kids. It is believed that a majority of parents actually seek out assistance. Those that do typically are searching for a comprehensive area of services.
Parents are the target market of this firm. KID CADDY intends to stay on the pulse of new kids’ activity within the local area.
Training will familiarize the personnel with the process and give them all of the crucial skills like communique, public relations, and hands-on abilities to have the know-how of excellent service delivery and enhance teamwork. It may even allow them to:
The managers and highly experienced marketers will do this training within select premises. The employees will also be allowed to attend seminars for better service delivery outside the business premises.
The company will conduct a recruitment exercise to identify the right, qualified, and registered workforce from the kids’ activities and social events industry, done in different ways, like:
All standard business licenses are in place. Permissions will give authority to operate within the United States.
The business will use bi-laws during its operations:
The business shall use the following remunerations:
Employees will enjoy flexible working hours and a favourable working environment.
The salaries will vary with one’s position and responsibilities, as illustrated in the departmental compensations.
The employee shall enjoy incentives in the business as a way of motivating them.
The business will source finance from:
The business will employ business experts and other support staff to start. They provide excellent guidance and strategy services. They also have the following skill
The business operates in the United States.
KID CADDY will use safe and dependable service platforms as per the requirement of the clients to ensure order and ease their experience effectively.
Kid Caddy will use production techniques to market its services. Kid Caddy possesses a number of competitive advantages to its immediate rivals.
A successful social event and activity needs realistic and strategic planning to reach its’ goals continually and avoid backsliding. We are presently in a highly lucrative market in a rapidly growing economy. We foresee our strengths as the ability to respond timeously to the market dictates and to provide custom designed market research services to parents. In addition through aggressive marketing and quality management we intend to become a well-respected leader in our respective industry. Our key personnel have a wide and thorough knowledge of the local markets and expertise, which will go a long towards penetrating the market. Strategic planning demands regular and consistent SWOT Analysis at least twice every year.
The present growth in the economy may result in increased numbers of kids’ activities, leading to increased competition and confusion amongst parents. This competition could emerge from a variety of given sources including:
Based on our projections, we feel an investment in our company is a sound investment. In order to proceed, we are requesting an investment of $50,000.
The funds will be used to purchase equipment and to cover initial operating expenses. The $50,000 will be used to implement Phase 1 of our operations. Once the company is in full operation, we will require an additional capital investment to fund Phase 2 of our operations.
We will be in discussion with developers on the best direction to take and what cost savings we can achieve. The specific details for Phase 2 are still to be determined, but three major areas (server, small PBX, and business development funds) will require approximately $30,000.
We can provide an exit for this investment within three years by a dividend of excess profits. The increase in profits generated by sales revenue will provide funds to repay the investment.
Based on our projections, we feel an investment to Web Applications is a sound business investment. In order to proceed, we are requesting an investment of $50,000 as soon as possible.
With average first year fixed monthly costs and an average margin as shown below, Web Applications calculates it will break even at the sales volume presented in the table and chart.
|Monthly Revenue Break-even||$25,333|
|Average Percent Variable Cost||50%|
|Estimated Monthly Fixed Cost||$12,667|
The following chart contains assumptions important to the success of the company.
|Current Interest Rate||10.00%||10.00%||10.00%|
|Long-term Interest Rate||10.00%||10.00%||10.00%|
Projected Profit and Loss
The projected income statement for Web Applications is shown below. The company is basing its revenue projections on anticipated sales of products.
|Pro Forma Profit and Loss|
|Direct Cost of Sales||$100,000||$300,000||$400,000|
|Total Cost of Sales||$105,000||$310,000||$415,000|
|Gross Margin %||47.50%||79.33%||81.14%|
|Sales and Marketing and Other Expenses||$23,400||$47,000||$80,000|
|Research and Development||$15,000||$25,000||$40,000|
|Total Operating Expenses||$152,000||$267,100||$397,000|
|Profit Before Interest and Taxes||($57,000)||$922,900||$1,388,000|
Projected Cash Flow
The cash flow statement can be found in the chart and table below.
|Pro Forma Cash Flow|
|Cash from Operations|
|Cash from Receivables||$120,500||$933,250||$1,546,750|
|Subtotal Cash from Operations||$170,500||$1,308,250||$2,096,750|
|Additional Cash Received|
|Sales Tax, VAT, HST/GST Received||$0||$0||$0|
|New Current Borrowing||$0||$0||$0|
|New Other Liabilities (interest-free)||$0||$0||$0|
|New Long-term Liabilities||$0||$0||$0|
|Sales of Other Current Assets||$0||$0||$0|
|Sales of Long-term Assets||$0||$0||$0|
|New Investment Received||$36,000||$0||$0|
|Subtotal Cash Received||$206,500||$1,308,250||$2,096,750|
|Expenditures||Year 1||Year 2||Year 3|
|Expenditures from Operations|
|Subtotal Spent on Operations||$243,214||$769,829||$1,141,127|
|Additional Cash Spent|
|Sales Tax, VAT, HST/GST Paid Out||$0||$0||$0|
|Principal Repayment of Current Borrowing||$0||$0||$0|
|Other Liabilities Principal Repayment||$0||$0||$0|
|Long-term Liabilities Principal Repayment||$0||$0||$0|
|Purchase Other Current Assets||$0||$0||$0|
|Purchase Long-term Assets||$10,000||$0||$0|
|Subtotal Cash Spent||$253,214||$769,829||$1,141,127|
|Net Cash Flow||($46,714)||$538,421||$955,623|
Projected Balance Sheet
The projected balance sheet is provided below.
|Pro Forma Balance Sheet|
|Other Current Assets||$5,000||$5,000||$5,000|
|Total Current Assets||$40,286||$770,457||$1,829,330|
|Total Long-term Assets||$10,000||$10,000||$10,000|
|Liabilities and Capital||Year 1||Year 2||Year 3|
|Other Current Liabilities||$0||$0||$0|
|Subtotal Current Liabilities||$14,786||$52,781||$76,438|
|Total Liabilities and Capital||$50,286||$780,457||$1,839,330|
The following table outlines some of the more important ratios from the Computer Programming Services industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 7371.
|Percent of Total Assets|
|Other Current Assets||9.94%||0.64%||0.27%||42.90%|
|Total Current Assets||80.11%||98.72%||99.46%||71.10%|
|Percent of Sales|
|Selling, General & Administrative Expenses||76.00%||33.19%||33.82%||82.10%|
|Profit Before Interest and Taxes||-28.50%||61.53%||63.09%||2.00%|
|Total Debt to Total Assets||29.40%||6.76%||4.16%||66.90%|
|Pre-tax Return on Net Worth||-160.56%||126.83%||78.73%||3.10%|
|Pre-tax Return on Assets||-113.35%||118.25%||75.46%||9.30%|
|Additional Ratios||Year 1||Year 2||Year 3|
|Net Profit Margin||-28.50%||46.15%||47.06%||n.a|
|Return on Equity||-160.56%||95.12%||58.72%||n.a|
|Accounts Receivable Turnover||5.08||5.08||5.08||n.a|
|Accounts Payable Turnover||10.91||12.17||12.17||n.a|
|Total Asset Turnover||3.98||1.92||1.20||n.a|
|Debt to Net Worth||0.42||0.07||0.04||n.a|
|Current Liab. to Liab.||1.00||1.00||1.00||n.a|
|Net Working Capital||$25,500||$717,675||$1,752,892||n.a|
|Assets to Sales||0.25||0.52||0.84||n.a|
|Current Debt/Total Assets||29%||7%||4%||n.a|
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