KID CADDY BUSINESS PLAN

Vision:

Our vision is to help parent know what’s out there to get the child involved; sports, arts, dance, culinary, camps, clubs, etc.

CONTENTS

DEDICATION………………………………………………………………………………. 3

ACKNOWLEDGEMENT………………………………………………………………. 3

CONTENTS…………………………………………………………………………………. 4

1. EXECUTIVE SUMMARY………………………………………………………….. 5

1.1. Company description…………………………………………………………….. 6

1.2. Marketing Strategy……………………………………………………………….. 6

1.3. Organizational and Management Plan…………………………………….. 6

1.4. Execution plan……………………………………………………………………… 6

1.5. Financial Forecast…………………………………………………………………. 6

2. BUSINESS DESCRIPTION…………………………………………………………. 7

2.1. PERSONAL BACKGROUND……………………………………………….. 7

2.2. INVOLVEMENT OF THE BUSINESS…………………………………… 7

2.3. NATURE OF THE COMPANY……………………………………………… 7

2.4. NAME OF THE COMPANY…………………………………………………. 7

2.5. COMPANY LOCATION AND ADDRESS……………………………… 8

2.6. START OF BUSINESS OPERATIONS………………………………….. 9

2.7. INDUSTRY……………………………………………………………………….. 10

2.8. GROWTH STRATEGY……………………………………………………… 11

2.9. JUSTIFICATION OF THE BUSINESS…………………………………. 12

2.10. GOALS OF THE COMPANY…………………………………………….. 12

CHAPTER THREE……………………………………………………………………… 13

3. MARKETING PLAN………………………………………………………………… 13

3.1. INTRODUCTION………………………………………………………………. 13

3.2. Marketing area……………………………………………………………………. 13

3.3.CLIENTS…………………………………………………………………………… 13

3.5. MARKETING SHARE………………………………………………………… 16

3.6. PROMOTION…………………………………………………………………….. 17

3.7. DISTRIBUTION STRATEGY……………………………………………… 18

CHAPTER FOUR……………………………………………………………………….. 19

4. ORGANIZATION AND MANAGEMENT PLAN………………………… 19

4.1. INTRODUCTION………………………………………………………………. 19

4.3. PERSONNEL, NUMBER, AND DUTIES……………………………… 20

4.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM……………………………………………………………………………… 21

4.5. LICENSES, PERMITS AND BI-LAWS………………………………… 23

4.6. SUPPORTIVE PROFESSIONAL AND SERVICES……………….. 23

4.7. REMUNERATION AND INCENTIVES:……………………………… 24

CHAPTER FIVE…………………………………………………………………………. 26

5. OPERATIONAL PLAN…………………………………………………………….. 26

5.1. PRODUCTION FACILITIES AND CAPACITIES…………………. 26

5.2. PRODUCTION STRATEGY……………………………………………….. 28

5.3.SWOT ANALYSIS……………………………………………………………… 29

REFERENCES……………………………………………………………………………. 33

APPENDICES…………………………………………………………………………….. 34

CHAPTER ONE

1.     EXECUTIVE SUMMARY

Introduction

Kid Caddy is an ambitious innovative new company that is attempting to make finding kids activities less tiresome. With an experienced team at the helm as manager, Kid Caddy intends to grow at more than 50% per year through solid customer satisfaction through convenience, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process. The company mission is to help parents find activities that their kids can engage.

Kid Caddy is a diverse corporation; through our core values we make things relative for families, parents and kids.  Our primary focus is creating something out of nothing, making things comprehensive, maintaining revolutionary system.

Business Description

Kid Caddy has a diverse activities customer base, Technology, games, engineering, scientific advances, entertainment and arts, health and welfare, social activities, real estate, comedy, media teleworks, education, and environment and research activities. We want to help parents with kids aged 2 year old to 15 year old not to be late or miss out on activities they might be interested in. Our number one goal is to lend a helping hand, a platform that will help families ease the struggle of finding suitable activities for their children. Kid Caddy is a company that respects the needs and expectations of its clients. If either is compromised, adjustments will be made so that the company culture may remain intact.

Industry analysis

The kids’ activities industry has made a strong comeback in most cities in the United States over the past years into 2020 and predicted to grow even stronger over the next ten years because of the need for a suitable mechanism that links parents with appropriate activities for their children. Business strategy and development consulting in the United States have been increasing drastically recently, and the demand for such services continues to outpace demand for competent service providers. The increased popularity of business consulting for companies has facilitated sustained growth, especially for startups.

Market analysis

Our target customers are basically all families with kids aged 2-15 year olds with activities that the children are interested. Activities will range from sporting events, comedy, exploration, guidance and counselling conferences, horseback riding, swimming, music, reading and DIYs etc. The target customers are parents or people living with kids in the said age group.

Marketing plan

At a large scale, market research demonstrates that the business management and development market we intend to enter is growing and changing. Research indicates that this new generation of families being more educated and aware of the global environment assesses and implements information technology to a much higher degree than past trends have indicated. This is exacerbated by the increase in use of mobile devices in most sectors making it necessary for individuals to have relevant information and quick access to services at their fingertips. Therefore with the emergence of this generation of individuals, the appreciation of quality information and quick access to services, the website will link parents to suitable programs/ activities for their kids.

We plan to advertise in specialty publications, magazines and school websites. We are also in the process of creating partnerships with other institutions and companies to create links to our existing informational website. When we launch our online platform features we will intensify these efforts.

Competitive Advantage

Our competitive edge will be our dominance of market information, customer orientation and traditional hard work. Although there are many “supposed” specific activities websites, we intend to offer more than just informational service but a link between suitable activities as per the needs of the parents together harmoniously.

Though our clients might are parents what is important to the customer is total satisfaction with the activities matched to their capabilities and resources.

Kid Caddy has the power to transform activities—unlocking the potential of children.

CHAPTER TWO

2.     BUSINESS DESCRIPTION

• BACKGROUND INFORMATION

The business will operate and be managed by Paul Farrell. A parent who looks forward to change the way children manage to attend events and activities that they would be interested in through the help of their parents. Paul looks forward to ease the process through an application that can be easily accessible at any time using people’s smartphones.

• INVOLVEMENT OF THE COMPANY

Kid Caddy is a startup firm, which will focus on providing a wide range of activity linking services to parents. Kid Caddy is the name of the application. We specializes in a kids activities.

NATURE OF THE BUSINESS

The business will run under the management of Paul Farrell because of the following:

• Has learnt and perfected the abilities and skills such as: Leadership Fundamentals, Structure of operations, Team Building and training, Management, Problem Solving, Communications, and Creation of content and material.
• Possesses high expertise decision making required for the business.

NAME OF THE BUSINESS

The business is named Kid Caddy

• BUSINESS LOCATION AND ADDRESS

1. Location

Kid Caddy will be set up in the United States.

1. Address

The business will operate under the following address

Kid Caddy, United States

• COMMENCEMENT OF BUSINESS OPERATIONS

The problem

In linking kids to different activities, problem-solving is really where the rubber meets the road. While problem-solving, you review the data that you sliced, diced, and otherwise processed to develop a set of solutions, one or more of which will ultimately become the recommended course of action that you present to your clients. Because of this, you want to open the net as wide as possible at the beginning of the problem-solving process — hauling in as many possibilities as you can.

The solution

Kids’ activities are available in so many varieties. Kid Caddy solves parents’ problems in the following areas. Kid Caddy helps parents manage their time better, have a variety of activities their kids can attend and in planning.

• Management and strategy.
• Diversity of activities.
• Leadership
• Strategy and Marketing

Business rules and regulations

Kid Caddy uses these rules:

1. Safety of activities is of prime concern to Kid Caddy
2. Satisfaction is crucial to client contentment.

• A better understanding of the clients and their needs is paramount.

1. Ensure client satisfaction by fulfilling their needs and solving their kids’ interest or offer the best choice of activities for the kids.
   • INDUSTRY

With years of guerrilla marketing experience, and a long-term plan for success, Mr. Paul is determined to build the reputation of the platform in linking parents and their kids to suitable activities, and to focus on a sales team that outperforms all the competitors.

Kid Caddy is planning to grow exponentially within the first two years, to over $1 million in activity revenue. At this point the service business analysis will be re-evaluated from the outside in.

Future of the industry

Rapid technological development, declining costs, and new applications for business of kids’ activities and business development are the primary drivers of this industry. Over the coming years, industry revenue will increase at an annualized rate of 25.5% to 3.7 billion U.S. Dollars, including estimated growth of 19.6%. The growing demand for such companies has increased over the years and provides an opportunity for Kid Caddy. Marketing strategy is to create only the best activities-link and earn customer’s peak satisfaction.

• JUSTIFICATION OF THE BUSINESS

The research carried on the area justifies the suitability of the United States of America for the intended business. As every parent is critical in the activities their kids engage, Kid Caddy seeks to create long-term effective guidance and salesperson-to-customer relationships. This we see as the necessary step in repeat sales that will sustain our business. Promotions, specialty items and other such standard sales strategies will be used when possible.

• Critical Success Factors

The crucial factors for success in the industry are:

Location: Clients can differentiate KID CADDY with ease from others as one at the heart of America.

Price: Price is an essential factor that clients consider in affirming the general value of a product. Standardization is the key to our ability to deliver superior value.

GOALS OF THE BUSINESS

1. Increase profit and satisfy clients’ needs
2. Attain clients’ allegiance
3. Give the best quality services to our clients
4. To become the leading link to kids activities in the United States
5. To increase company growth by 45%.

CHAPTER THREE

3.     MARKETING PLAN

• INTRODUCTION

The market is divided up by revenue in the initial analysis, although other factors are very significant. It is important that the client business is operating at about the same level as the general economic growth rate, or is underperforming. The need for a turnaround within the client company is necessary for Kid Caddy expertise to become useful. The following are other differentiators:

• Debt of more than 30% yearly revenue.
• Free cash flow frequently in the negative, requiring deep pocket borrowing or investment.
• Long-term growth underperforming relative to competitors.
• Management discord and performance issues.

As more participants leave the market, much of the client base, declining though it may be, will be left for the survivors and this means a real chance to consolidate and gain market share. At the moment, management is exploring the possibility of being a leader in market consolidation through aggressive acquisition of local competitors in the near future. This would create a buffer to declining profits by increasing the aforementioned market share and volume.

Marketing area

KID CADDY will have a focus on kids’ activities. Familes with kids make up a sizable majority of U.S. KID CADDY prefers to establish a relationship with a parents and continue to nurture that relationship for the long term. The following chart and table show our projected target markets and their growth for the first three years of this plan.

• COMPETITORS

Some called for the competition take 50% of the significant additive manufacturers located in the United States and mostly provide their services at high-costs.

To guarantee fair competition, KID CADDY will use strategies like:

• We are providing fair prices, which shall fit with the first-class of the services produced.
• Online support services being available 24/7.
• We are maintaining a close parent relationship.
• Sampling clients’ views on the quality of services we offer and if they need an alternative or help to satisfy their needs.

• MARKETING SHARE

Research suggests that competitors take 45% of share in the total market area in the United States. KID CADDY aims to change these figures and occupy 35% in a year with a target market share of up to 50% in our target areas and above 75% market share in the United States, which is achievable through a favorable advertising blend, which includes;

• Flexible pricing of service rates.
• Effective service delivery.
• We are providing on-time responses to our clients’ demands.

This is to retain and enhance market share, assembly opposition, maximizing income, reaching targets return on investment, and for survival.

• Marketing

This is achievable through the creation of online resources that portray the kind of kids’ services and activities that we offer and publishing them across online platforms where parents who might need our services to show that our products are only the great in phrases of rate, choice, and convenience.

• Social media marketing

This will involve advertising of services through different social media platforms to reach more clients. For example, through Facebook Pages, Twitter, Instagram, Schools and WhatsApp showing our services.

• Brand Marketing

KID CADDY will contribute to sponsoring related social kids’ events to market our brand and thus increase customer reach for more parents.

It will also provide;

• Excellent customer relations.
• Treat each customer with loyalty.
• Fulfil their requirements by offering advice and guidance courteously and promptly.
• Develop a digital strategy document
• Develop and integrate the website into a CRM to manage email marketing, digital and social media marketing campaigns
• Develop one landing page a month that links to a campaign and feeds in to the CRM
• Social Media Strategy and monitoring
• Competitive Analysis CONTENT MARKETING
• Analytics and reporting for all digital and social media
• Facebook Ads • Pay Per Click
• Establish relationships with social media influencers
• EMAIL MARKETING
• One email campaign a week – highlights our services.
• One video per month (of customers and officials)

KEEPING UP WITH MARKET TRENDS

We will do on-going research that focuses on the business development industry and conduct broad studies of management strategies and the market for such and services. Often you can see a trend coming before it becomes one by analyzing the data and studying the researchers’ conclusions and predictions. At KID CADDY, we want to set trends, not follow them. This strategy does not make us a trendy company, but rather a company that is able to see the right direction.

CHAPTER FOUR

4.     ORGANIZATION AND MANAGEMENT PLAN

• INTRODUCTION

Five guiding principles support our vision:

• Customer contentment: working together for a similar cause,
• Teamwork: working together for the same purpose,
• Accountability: delivering on commitment, and on time
• Diversity bridges cultural differences, boosts collective wisdom and improves reliance.
• Service and sociability: Enthusiasm in caring for clients.

Company Ownership

KID CADDY will be managed by Paul Farell. He has skills such as: Leadership Fundamentals, Structure of operations, Team Building and training, Management, Communications, and Creation of content and material.

• PERSONNEL, NUMBER, AND DUTIES

General Advisory Board

1. Manager

Primary Role: To providing direction for the business.

2. Finance manager

Primary Role: To provide management with financial analysis, development budgets, and accounting reports. It is responsible for financial forecasting and risk analysis.

3. General kid activities

Primary role: Responsible for offering parents consultation and gudance, champion for the clients’ needs and liaise with clients

Organizational Chart

KID CADDY wants everyone to play a pivotal role in service delivery. We intend to remain as customer-centric as possible to hasten the decision-making process and to react promptly to urgent and emergency calls.

Market Analysis Summary

Our main focus in marketing will be to increase customer awareness in the surrounding communities. KID CADDY will have a focus on kids activities, preferably ages 2 to 15. KID CADDY prefers to establish a relationship with a parents and kids’ and continue to nurture that relationship for the long term. The following chart and table show KID CADDY’ projected target markets and their growth for the first three years of this plan.

Market Segmentation

Parents often are in need of expert advice and planning in choosing activities for their kids. It is believed that a majority of parents actually seek out assistance. Those that do typically are searching for a comprehensive area of services.

Parents are the target market of this firm. KID CADDY intends to stay on the pulse of new kids’ activity within the local area.

• RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM

1. Training

Training will familiarize the personnel with the process and give them all of the crucial skills like communique, public relations, and hands-on abilities to have the know-how of excellent service delivery and enhance teamwork. It may even allow them to:

• Have enthusiasm while dealing with clients.
• Borrow ideas from others.
• Use competitors as their lever

The managers and highly experienced marketers will do this training within select premises. The employees will also be allowed to attend seminars for better service delivery outside the business premises.

1. Recruitment

The company will conduct a recruitment exercise to identify the right, qualified, and registered workforce from the kids’ activities and social events industry, done in different ways, like:

• Oral interviewing
• Hands-on experience-based
  • LICENSES AND BI-LAWS

(a) License

All standard business licenses are in place. Permissions will give authority to operate within the United States.

(b) Bi-laws

The business will use bi-laws during its operations:

• REMUNERATION AND INCENTIVES:

The business shall use the following remunerations:

• Working hours

Employees will enjoy flexible working hours and a favourable working environment.

• Salary schedule:

The salaries will vary with one’s position and responsibilities, as illustrated in the departmental compensations.

• Incentives

The employee shall enjoy incentives in the business as a way of motivating them.

CHAPTER FIVE

5.     PRODUCTION AND OPERATIONAL PLAN

• PRODUCTION FACILITIES AND CAPACITIES

1. Capital

The business will source finance from:

• Shareholder equity
• Bank loan
• Investments

1. Labor

The business will employ business experts and other support staff to start. They provide excellent guidance and strategy services. They also have the following skill

• Communication skills to transfer information regarding our services to clients.
• Technical skills to help them know about the kids-related activities.

The business operates in the United States.

• Technology

KID CADDY will use safe and dependable service platforms as per the requirement of the clients to ensure order and ease their experience effectively.

• PRODUCTION STRATEGY

Kid Caddy will use production techniques to market its services. Kid Caddy possesses a number of competitive advantages to its immediate rivals.

• SWOT ANALYSIS

A successful social event and activity needs realistic and strategic planning to reach its’ goals continually and avoid backsliding. We are presently in a highly lucrative market in a rapidly growing economy. We foresee our strengths as the ability to respond timeously to the market dictates and to provide custom designed market research services to parents. In addition through aggressive marketing and quality management we intend to become a well-respected leader in our respective industry. Our key personnel have a wide and thorough knowledge of the local markets and expertise, which will go a long towards penetrating the market. Strategic planning demands regular and consistent SWOT Analysis at least twice every year.

Weaknesses

• Lack of a solid well-established network in the market research arena.
• The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the organization.
• Establishment on the Internet will produce technological challenges.

Opportunities

• Specific niche. Appreciation for high quality, accurate, unbiased and relevant information.
• Current growth of the economy in comparison to other economies presents an opportunity for an increased number of foreign investors to invest in the markets.
• The new generation of parents has a far greater appreciation for the need for adequate planning and relevant information.
• Internet marketing and sales — though still in its infancy.
• Existence of well-established government organs that deal directly with parents, presents us with a networking opportunity.

Threats

The present growth in the economy may result in increased numbers of kids’ activities, leading to increased competition and confusion amongst parents. This competition could emerge from a variety of given sources including:

• Established mass-market activities’ development of new lines and vertically integrating so as to be totally in control of all activities required by the client.
• New marketing strategies and tactics by established companies.
• Existing competition.
• Other start-up companies generated by healthy economic growth nation-wide.
• Existence of well-established government organs that deal directly with aspiring entrepreneurs, both local and foreign.

Strengths

• Strategic market segmentation and implementation strategies.
• Diversified market segments. Ensures the lack of dependency on one particular market.
• Combination of skills in directorship. The directors intend to jointly develop convenient links for parents and long-term plans, having wide experience in market and product know-how, and strong financial management and business know-how.
• An aggressive and focused marketing campaign.
• A marketing plan with clear goals and strategies.

CHAPTER SIX

FINANCIAL FORECASTS.

Based on our projections, we feel an investment in our company is a sound investment. In order to proceed, we are requesting an investment of $50,000.

The funds will be used to purchase equipment and to cover initial operating expenses. The $50,000 will be used to implement Phase 1 of our operations. Once the company is in full operation, we will require an additional capital investment to fund Phase 2 of our operations.

Phase 2

We will be in discussion with developers on the best direction to take and what cost savings we can achieve. The specific details for Phase 2 are still to be determined, but three major areas (server, small PBX, and business development funds) will require approximately $30,000.

Exit/Payback Strategy

We can provide an exit for this investment within three years by a dividend of excess profits. The increase in profits generated by sales revenue will provide funds to repay the investment.

Conclusion

Based on our projections, we feel an investment to Web Applications is a sound business investment. In order to proceed, we are requesting an investment of $50,000 as soon as possible.

Break-even Analysis

With average first year fixed monthly costs and an average margin as shown below, Web Applications calculates it will break even at the sales volume presented in the table and chart.

Important Assumptions

The following chart contains assumptions important to the success of the company.

Projected Profit and Loss

The projected income statement for Web Applications is shown below. The company is basing its revenue projections on anticipated sales of products.

Projected Cash Flow

The cash flow statement can be found in the chart and table below.

Projected Balance Sheet

The projected balance sheet is provided below.

Business Ratios

The following table outlines some of the more important ratios from the Computer Programming Services industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 7371.

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