“Are Women Considered Cheaper Labor” by Jamie Lynn King
The article looks at the struggle women continue to face in the working environment. Women are still struggling or fighting for equal pay as their male counterparts. The struggle for equal pay among women has led to the passage of laws in various countries in the world with a view of putting an end to discrimination among women (King, 2018). The progress has been slow and this has seen it stagnate in the last decade.
The article has appreciated the increased hiring of female workers but it has questioned the method and manner that is used to calculate their benefits. The hiring of women in large numbers has been considered exploitation since they are paid less and thus, they are seen as a source of cheap labor. The article looked at countries like Philippines, Ethiopia among others, these countries tend to play a key role in the global market.
This topic relates to building a successful international brand. This is because with the rise in cases of women being underpaid, it has resulted in many companies being listed as practicing modern slavery. This has had the effect of tampering with the international brand that the company has built or is working on. Global marketing focuses on a brand selling its products outside the country it exists, therefore, in as much as the company would want to reduce the cost of operation, through hiring cheap labor it can be subjected t negative publicity.
The interactions of companies with their prospective clients in the global market will depend on how they pay women. This is because the fight for equal pay among women as taken a new twist with the coming of social media. Women have been blacklisting companies that seek to use their labor at a much lower price. Therefore, the reception of a company in a new market will be determined if they pay their female employees in the same margin or scale as the males.
The reception of the brand in a market is affected by the economic and trade environment. In the event a company has been blacklisted as using women as a form of cheap labor, this will first reduce the economic prospect of the company. In that, it will struggle to get sufficient laborers to work in their organization. Also, the trade environment will not be that be for them, this is because there will be too much hostility and the company may end up not being successful in the market which they operate in. The consumers will not be willing to purchase their product since they do not want to associate with a brand that does not appreciate women. The reception of the company, therefore, needs to resonate with the needs of the consumers. Women being consumers and also potential employees would want to associate with a brand that does not exercise any form of discrimination against them.
Marketing issues in Africa
The article has looked at the African Market and how global marketing has not been able to operate successfully in Africa. The article has looked at challenging issues such as poverty, lack of political goodwill and insufficient infrastructure in many parts of Africa (Yapi, 2015). The issues that have been highlighted in the article are some of the barriers that have made it difficult for international brands to enter the African market and exploit the economic activities that the continent has to offer.
The article has looked at the various opportunities that are available in African and those that continued not to be exploited. The challenges and issues that surround the African market have made several companies not to invest in the countries. The article has point pointed the issues and the contributions to the un-ending problems that are being faced by Africa.
The article focusses on the aspect of market penetration, in that for a brand to be aspect in another country apart from the country of origin. There are however obstacles that have been placed which tend to affect the market penetration of a particular brand in Africa. Key among the challenges is barriers set by lack of political goodwill this includes corruption and high taxes have made impossible for Africa to be part of the global market. This is because multinationals are finding it hard and costly to set up shops in African countries that have the potential of being part of the global market.
These challenges that are being experienced by Africans have made it impossible for it to develop its global market where companies would come and set up shops in various countries that are on the continent. This has slowed down the economic growth of various countries since the economic environment is hostile to foreign companies. The result has been that there has been high unemployment rate in major African countries, therefore, the purchasing power of majority of their population cannot sustain global market effectively.
The trading environment has also been affected since; multinationals do not want to risk entering the African market. This is because it is had to enter the market, even by good luck after entering the market it is difficult to sustain the market. This has made African countries to be among the least desired markets considered by multinationals. This has, therefore, slowed the development in African.
The two articles have looked at the challenges that are continuously faced under global marketing. This is a concept that companies are able to take part in globalization by focusing on entering countries that are not of their origin. The focus is on entering new markets by multinationals. However, there are several challenges that have emerged over time and thus they have affected global marketing. The articles that have been analyzed in the paper have been able to provide a glimpse picture of the factors that have affected global marketing. They have not totally affected global marketing but rather slowed it and therefore it is not as rapid as it ought to be. The paper has looked at how the economy has been affected and also the trade environment. The article has addressed possible areas that could be well looked into and provide a clear solution that will automatically provide a long-lasting solution that would promote global marketing.
King, J. L. (2018). Are Women Considered Cheaper Labor. Ashford University.
Yapi, S. (2015). Impact of political risks in international marketing: the case of West Africa. International Journal of Marketing