Market Demographics

Geographically, our target demographic is nationwide, however, we anticipate our strongest markets to be in large metropolitan areas on both coasts. Additionally, utilizing the expansive leverage of the internet as the driving resource of our company allows us to remove geography as a limitation.

Demographics:

· Women

· Career

· College education

· Busy mothers

· Fashion & trendy focused

· Age 20-40, 67.7% of women ages 20-24 participate in the labor force, 73.8% of women ages 25-34, and 74.1% of women ages 35-44. 74.2% of women who participate in the labor force are full-time employees.

· Median earnings of women with a bachelor’s degree is $965 weekly, creating a median yearly income of $50,180. Median earnings of women with an advanced degree is $1,185 weekly, equaling a median yearly income of $61,620. 31% of the female population has a bachelor’s degree or higher.

· 41.2% of employees in professional and business service careers are women. 53.2% of employees in the financial industry are women. And 74.6% of employees in educational and health services are women. These are all careers that we think would benefit from a fashionable, but professional wardrobe that we can help accommodate.

· About 31,000 women in our target demographic in the labor force.