Marketing Implementation

Structural issues

The main issue with implementing The Smart Fridge is the fact that it would be a brand new development altogether. Getting it into the market with a positive reputation with the lack of solid consumer support will be an obstacle. Next, would be the high price for the high quality. Also, because it would be a new product with a possible lifespan of  15-20 years the warranty that would come with The Smart Fridge could cost the company money due to expensive parts within the fridge.

Tactical marketing activities

We will start with the development of the fridge’s design on Sunday 1/11/17, that should last for about 3 months. Next, finding the funding to create the product should last about one month from Friday 3/24/17 until 4/20/17. Then, locating facilities for manufacturing should take another month from 4/21/17 until 5/18/17. This would lead to having to order resources/parts to create the fridge which should take approximately 2 weeks from Friday 5/19/17 until 6/1/17. Eventually we would hire train manufacturing employees within a 2 month span from Friday 6/2/17 until 7/27/17. Third, we would test the product for a month from Friday 7/28/17 until 8/24/17. Fourth, conducting a meeting to evaluate and okay the continuation of manufacturing within 2 days from 8/25-8/28. Fifth step would include finding funding for the distribution, distribution facilities and trucks. This should take 2 months from Tuesday 8/29/17 until 10/23/17. Eventually, the need for hiring and training distribution employees would take 2 months from Tuesday 10/24-12/18/17. The last three activities would include creating a marketing strategy, developing an ad campaign and creating a company culture