|Company Name||Industry of Operation|
2. Describe in no more than 90 words the new and unique form of lemonade that will be launced by your company.
|Who are they||Industry of Operation||Mission and Values||Differentiation from other organizations|
4. Identify the following in no more than 90 words regarding your target market.
|Composition of target market|
|Segmentation criteria used in idenfitication|
5. Determine in no more than 90 words how you will define the lemonade to your target market (include information on packaging, labeling, etc.). How will this add value and differentiate the brand and product from the competition while encouraging the target market to buy?
|Target Market Definition||Differentiation|
6. Complete the chart in a total of no more than 90 words to compare your company with industry competitors.
|Top Business Industry Competitors||Your Company’s Positioning|
7. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.
8. Discuss in no more than 90 words the maturity life cycle stages of your product.
|Stage of Maturity Life Cycle||Discussion|