A social platform can be defined as a web-based technology which allows for the
development management and deployment of the solutions and services that are offered at the
social media. Such avenues provide the ability to create the websites for the social media with a
network functionality that is effective. There is clearly no question that social media is a very
important tool for those people who desire to remain relevant and visible in the world which has
mainly gone online (Carah, 2018). Almost 93 per cent of the marketers claim that it is social
media which has helped in significantly increasing the exposure which they have. This is the
reason for my choice of this topic.
There are several social networks from which one can choose and it is possible to narrow
down to the platform which is the most popular and widely used. From this point, it is upon the
user to weigh and determine the platform which gives him or her the right exposure and which
meets his or her needs by figuring the platform which aids in enabling him or she achieve the
marketing objective of the company (Carah, 2018). The objectives of the company will help
determine the kind of social media platform that they will choose.
Among the best social media platforms for businesses such as Facebook and Instagram
developed into necessary tools in the marketers’ toolbox in the world today. Many consumers
use these channels to find out about an emerging company and engage their best brands with the
best companies. In order for GoPro to beat its competitors, it has to be present in the social media
platforms and sell appropriately to attract customers. In this manner, it will be able to maintain
its market sphere and operate well (Nunan, 2018). The unfortunate thing is that not all companies
are able to be everywhere at all the time.
MARKETTING ON THE SOCIAL MEDIA PLATFORMS 3
For this reason, it is vital for businesses to be strategic on the particular social media they
choose to work with and upon which they will build their presence. GoPro is not exempted from
this fact and therefore it should do well to choose the best platform and build there. In this
manner, it is able to match and even beat the competitors (Nunan, 2018). The secret to being
successful in marketing on the social media is simply choosing the best social media for the
particular business you are operating.
Several factors should be put in place while making such a choice. These factors include;
the type of business, the audience that one is aiming to reach and the specific goals of the
company. GoPro should put these factors into consideration as it is deliberating on which social
media platform to settle on. One of the best social media platforms that are appropriate for
reaching the target market is Facebook. It has close to 2 million users who are active monthly
(Adamopoulos, 2018). Facebook is ideally the largest social media platform in the world which
has a diverse audience. The most active age group on Facebook are between 25 – 34 years.
Statistics indicate that almost 78% of all female and 66% of all male in the U.S are
Facebook users. The implication of this is that whether your business is targeting males or
females, the audience is there on Facebook. Most online users who earn their income from online
forums spend most of their time on Facebook while the rest are running their businesses
elsewhere but still spend their time on Facebook (Adamopoulos, 2018). This can be an advantage
as GoPro can establish serious networks over the Facebook and create lasting and beneficial
connections on the social media platform.
One significant reason why Facebook still stands to be the best social media platform for
businesses is that it is a forum that is targeted by the digital marketers. By using the ads on
Facebook, one is able to target the people who are likely to buy your products or services. The
MARKETTING ON THE SOCIAL MEDIA PLATFORMS 4
advantage of this is that your business remains relevant all the time as you are able to connect
with the right users at the right time (Dahl, 2018). GoPro can through this feature be able to sell
their products very easily without much struggle of looking for appropriate customers.
There is commerce integration which allows for buyers to buy directly on Facebook. This
is another added advantage as it makes the purchase easy. With the above-listed benefits of
Facebook, as long as other companies are using the social media platforms, GoPro can only
match or exceed them by going in the same manner (Dahl, 2018). By not going online, it is
giving room for the competitors to overtake it and advance very quickly ahead of it. I would
recommend Facebook to be used by this company and also Instagram as they share a lot of
features with Facebook.
MARKETTING ON THE SOCIAL MEDIA PLATFORMS 5
Adamopoulos, P., Ghose, A., & Todri, V. (2018). The Impact of User Personality Traits on Word
of Mouth: Text-Mining Social Media Platforms. Information Systems Research.
Carah, N., Meurk, C., Males, M., & Brown, J. (2018). Emerging social media
‘platform’approaches to alcohol marketing: a comparative analysis of the activity of the top 20
Australian alcohol brands on Facebook (2012-2014). Critical Public Health, 28(1), 70-80.
Dahl, S. (2018). Social media marketing: Theories and applications. Sage.
Nunan, D., Sibai, O., Schivinski, B., & Christodoulides, G. (2018). Reflections on “social media:
Influencing customer satisfaction in B2B sales” and a research agenda. Industrial Marketing