Aristotle defined character as the decisions a person makes when the choice is not obvious. Another well-known definition of character is the way people act when no one is looking. Firms that have character tend to perform better over time.
1. Find at least 1 Scripture verse that is related to character and to a firm that has character.
2. 2. In a 300-word essay that is in current APA format discuss your Scripture verse within the context of marketing management.