going to uhttps://www.themuse.com/companies/vanguardand chose one company than answer this questions:
What does the organization communicate about itself and how does it communicate it?
Look at the visuals and the words. (Remember your persuasive advertising techniques.)
Everything sends a message!
For each of the following why do you think so? Whats your evidence?
Who is the typical employee?
What is the expected background? Gender? Age? Race? Class? Ethnicity? Personal style?
Imagine what a rite or ritual at this organization would be? Who might be honored and why? What would an annual event be?
How would someone get promoted or earn a raise? What would they have to do?
Who would not fit in here?
Would you be happy here?
the answer should be only one or two sentence.
then write one page cover letter to the company you chose to analyze.