Mission: Our mission is to provide high brand conscious and affiliation of loyal individuals a platform to earn from their hobbies.
Vision: To create a betting brand that will serve and support the well-established, identifiable sports lover globally.
AY27 Entertainment Europe s.r.o.
Corporation number# 08377189
Incorporated on _____________
Table of Contents
Betwill is a British sport betting brand owned by Lubomir Bohm. It was first established as a single betting shop in Birmingham. Betwill is a leading gaming website that offers its customers the best online sportsbook and casino experience combined with PREMIUM customer support. Betwill is a registered and licensed online betting platform in the state of Curacao. Our number one priority will be our clients. We are a close-knit group, and we understand the importance of customer support. We pride ourselves on having a live streaming platform for all sporting events and give a 10% refund for players’ losses. Our attention to customer service will be top-notch.
With the growth of sales, Betwill will have the opportunity to create more significant margins, increase efficiency, and improve overall profitability through long-overdue restructuring and focusing on our target market. These changes will assure more accuracy in pricing and tracking of costs for comparison purposes. Profits are expected to increase.
The core purpose of our plan is to get contracts with clearing companies that will provide us Visa and MasterCard. Our purpose for this business plan is to get contracts that will help us grow and nurture an online betting business that will compete favorably with other leading online sporting businesses and become a significant competitor to top betting businesses worldwide.
The approach to promote Betwill will establish relationships with other businesses in sports and through social media marketing activities once a significant client base is established.
Games and casinos have become a part of our daily activities; sporting activities have a wide following worldwide, which makes owning and operating a sports betting platform more lucrative. Betwill will offer its clients an easy-to-use betting platform, where they can bet and watch the live streaming matches’. Customers can watch live sport on their iPhone, iPad, or Android devices, including Soccer, Tennis, Basketball, and more.
The betting markets cover everything from Champions League to Championship, NFL to NBA, volleyball to virtual sports with fantastic odds. This will therefore be a profitable business for Betwill.
The company’s betting platform has already been developed, tested, and thoroughly established. Pre-operational expenses and working capital will be managed from the investment. The company has a partner at 15%, and that supports and provides the technology; Betwill will manage the operations, customer service, and marketing.
The global Online Gambling & Betting Market in 2020 was approximately USD 62 billion. The market is expected to grow at a CAGR of 10% and is anticipated to reach around USD 100 billion by 2026. Top market players are Bet365 Group Ltd., Betfred Ltd., 888 Holdings plc. Paddy Power Betfair plc, GVC Holdings plc, Fortuna Entertainment Group, and others.
Online gambling and betting market are enormously motivated by the firm growth in the internet organization and the strong awareness of mobile devices. The rising propagation of mobile applications has widened the opportunity for overall market growth. Thus, the constant rise observed across internet usage and online streaming & gaming is anticipated to fuel the market growth in the following years.
Increasing digitization and legalization of online betting and gambling across the globe is expected to fuel market growth. An increase in the number of internet users is driving the online gambling & betting market. In 2019, above 46% of the global population had access to the internet compared to 43% in 2017. The number is anticipated to rise due to digitalization and legalization. Thus, the growth of the online gambling & betting market is anticipated soon. The increasing preference of gamblers to online payment mode owing to a growing trust in online payment options. Increasing the use of mobile phones, high internet penetration is driving market growth in various regions. Increasing investment of significant players in backward integration and the software & technology to strengthen its presence drives the market growth.
Europe dominated the online gambling & betting market for a 52% share of the online gambling & betting consumption globally in 2019. Europe is expected to project considerable revenue in the global online gambling & betting market, mainly due to the enormous demand originating from the Western European countries. The Asia Pacific online gambling & betting markets are projected to demonstrate a significant growth rate soon due to a rise in awareness regarding gambling & betting, increased internet penetration, increase in population, and significant growth in GDP in developing countries
Product and Service Description
Sports betting is the newest innovation in the more prominent sports betting industry. Betwill will provide a sports betting platform (main product with live streaming), an online casino, virtual sports, and E-sports entertainment.
These sports will include but not limited to:
The sports betting market is projected to witness considerable growth primarily because of the inclination of the governments of numerous countries towards the legalization of sports betting. Furthermore, the rising penetration of various legal online platforms in some countries further supplement the sports betting market growth soon.
The market is also poised to grow on account of the rising popularity of international sports events around the globe coupled with the increasing popularity of high-end sports such as cricket, soccer, baseball has gained a lot of traction in the past years, which has led to a decent increase in the sponsorships for clubs, teams, players.
Additionally, the rising investments by numerous sports organizations in marketing and promotional activities have led to increased investments by major betting companies in providing sponsorships for sports teams worldwide. Thus, the rising commercialization of sports events is considered a critical factor expected to impact market growth during the next five years positively.
The rising consumer expectations have led to the constant participation of key players of the market in partnerships, collaborations, agreements, and contracts for the launch of various platforms to cater to the rising consumer expectations. Therefore, Betwill wants to get contracts to increase its customer base and consequently increase revenue.
The sports betting industry is changing quickly. Explosive growth is opening new opportunities for bettors, sportsbooks, leagues, and media companies. The global sports betting industry reached a market size of 203 billion U.S. dollars in 2020. Within this industry, there were approximately 197 thousand employees in a total of almost 31 thousand businesses. Many countries participate in legal sports betting, one of the more recent United States in 2019. Sports betting revenue in the U.S. was predicted to grow to as much as eight billion U.S. dollars by 2025.
The Global Sports Betting industry has maintained growth over much of the five years to 2020, as major markets, such as Europe and North America, have experienced economic improvements and regulatory advancements. While these markets were held back during the previous five-year period, they have both experienced vital signs of growth and recovery over the past five years. This, in turn, has led to increased industry demand. Simultaneously, the developing regions of Asia, the Middle East, and South America have recorded above-average growth in gaming activity. Additionally, the growth of online gaming and mobile gambling has diversified revenue streams during the period.
The Global Online Sports Betting market is growing by registering a CAGR of 10.1% during the forecast period (2019-2024).
The market records a high demand from European betting consumers, who bet across multiple leagues, pre-match, and in-play. The market generates a significant portion of its revenue from the United Kingdom, Spain, Germany, and other European countries. Most companies are using expansion into regulated markets as their strategy to generate sustainable revenues. As online sports betting is predominantly applied in events, such as FIFA World Cup and European Championships, Europe’s online sports betting market posted significant growth in the last few years due to the 2018 FIFA World Cup. Tennis emerged as one of Europe’s most significant betting sports in 2018, despite Wimbledon coinciding with the FIFA World Cup, which indicates the growing popularity of online sports betting worldwide.
Due to the increasing global popularity of sports betting and football as a sport, the football segment of the global online sports betting market records a high betting volume, with a growing number of bets, especially from European countries such as Italy and Spain, where football enjoys high popularity. Nowadays, the vast majority of football bets are placed online, attributed to the significant changes in the products and various betting markets that bookmakers offer. It has become widespread that there will more than 100 different betting markets for any football match.
This provides a good industry entry point for Betwill.
Betwill will be offering its clients an easy to the betting platform. Betwill casino and live casino will enable our customers to explore an ever-expanding wonderland of slots and games. And enjoy the atmosphere, speed, and intensity of a night at the casino, where the games are LIVE and the potential winnings are big. Betwill platform will offer the following services:
With us, you can bet and watch the live streaming match! You can watch live sport on your iPhone, iPad, or Android device, including Soccer, Tennis, Basketball, and more.
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At Betwill, we put our customers at the heart of everything we do, so whether you’ve just joined us or you are one of our regular customers, we will always aim to give you the best possible experience and service.
Easy to use betting platform and easy on the eye.
Our mobile platform makes it easy to enjoy Betwill anytime, anywhere. From fast payouts to clear graphics and language, we do everything to make Betwill quick and easy to use.
Massive coverage of sports and events
Our betting markets cover everything from Champions League to Championship, NFL to NBA, volleyball to virtual sports. You name it; we have it, with great odds.
Our pricing system will be based on what is obtainable in the industry; we don’t intend to charge more (except for premium services) and don’t intend to charge less than what our competitors are charging their clients. However, we will give a 10% refund for players’ losses.
Be that as it may, we have put plans to offer discount services once in a while and reward our loyal customers, primarily when they refer clients to us or register as a family or a group. The prices of our services will be the same as what is obtainable in the market.
The business model of gambling companies is customers who deposit money to win and guess the results of sports games, an industry that grows by at least 10-20% every year; we have an excellent chance to get new clients loyal to us. In guesswork and gambling, the house always wins, and the profit margin is between 7-10% of the turnover. Since the turnovers are always large because the customers are always active and always playing to win, they usually lose most of the money. The company will have two responsible representatives to prevent unwanted addictions because our site is for guess sports events results and entertainment purposes only. Suppose there is a customer who shows signs of addiction. In that case, we limit their accounts, every customer with us must verify the account by providing an address and proof of identity using an official certificate from the issuing country. . Besides, we have links and notes on the site itself about responsible play, including their organization for help if needed.
At Betwill, our payment policy will be all-inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Betwill will offer a variety of payment options to our clients.
The company’s address is https://betwill.com/en/
Key Performance Metrics
Payback Period –This KPI determines the number of years it will take for the platform to start paying back the initial investment amount.
Payback Period = Initial Capital Cost for Project / Annual Savings or Earnings from Project
Lubomir Bohm is the CEO and owner 100%, NAME as the Operations Manager COO, Marcio Rasido the Marketing Manager, Wemberto Gambrieno is the Back Office Manager. AY27 Entertainment Europe s.r.o will manage Betwill. The management will be composed of a top-notch Director of Business Development and a dedicated Sales Team.
Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the company. The truth is that all we do will be geared towards creating new market channels, increasing sales, and increase our market share. Our target countries will include but not to Latam: Brazil, Peru, Europe: Portugal, Spain, etc.
We will leverage on improving our services and platform to ensure that we win new customers and retain old ones. At Betwill, our marketing strategies will be consistent throughout the marketing mix, and we will consider product improvement, promotion, and price.
As part of our sales and marketing strategies, we will pay attention to the promotion of our betting platform to attract people to make use of our services. Our unique selling proposition is that we are well-positioned, and people can easily access our platform; our payment platforms are highly reliable. Part of the marketing and sales strategies that we will adopt are;
By using the right sales and marketing tactics, we can target potential customers.
The Marketing Strategy of Betwill will comprise both modern and conventional marketing channels. Our primary focus will be on modern marketing methods that focus on sporting activities and related advertisements.
As a competitive advantage, Betwill has its blog and promotion sites, for example:
Also, the company will invest in indirect sponsored promotion directly on Facebook and Instagram, and Google. Because the policies of these companies prohibit the promotion of gambling, we will promote sports news directly related to sports betting without mentioning the word gambling or “bet” and refer to our blog and other sites where our links to the leading site will appear (this method requires knowledge and familiarity with the algorithms of these large companies. That we have it and not all competitors do it it is the best way to get the quality direct traffic).
Betwill will also invest in organic promotion; this is profiles of the brand on social media, more profiles of people who will comment and share our brand and our site in any group related to sports betting, betting tips, casino groups, and more.
Betwill has a program for marketing influencers online in each country in which we work; we have already mapped out all the relevant names, and Berg, who will be airing the influencers, will also market our brand
Sales in our business are based upon providing customers with a living concept fitting their needs. After having successfully priced the job to ensure an adequate profit margin after all expenses, it is essential to close and bring back the sale. The person to do this is the sales team.
The most important aspects of being considered in closing the sale are:
Online marketing serves to provide information about the brand to potential customers through the help of web-based mediums and channels. Certain mediums, including email, social media, SEO (search engine optimization), display advertising, Google AD-words, etc., are mainly used for online marketing. The core purpose behind online marketing is to attract and gather customers through those mediums and channels where they spend their time performing certain activities, including socializing, browsing, shopping, and participating in sporting activities.
Social Media Marketing:
In digitalization, social media has become the most efficient channel for personal and business communications. It has revolutionized the way brands maintain their relationship with the audience. Additionally, the brands find it very convenient to interact with their clientele on a one-to-one basis. This section focuses on following social media platforms based on the brand’s market placement and positioning.
Nowadays, emails are an essential way of delivering a formal message to someone. It is an effective way of telling people what the company offers and what facilities it can provide. Email marketing will be beneficial for Betwill as it will be used to approach customers by telling them about our upcoming games and will act as a reminder.
Betwill is in business to provide an easy to use betting platform for gamblers worldwide and at the same time to make profits. We know that competition in the Global Online Gambling industry is why we took out time to conduct a practical SWOT Analysis before investing our hard-earned money into the business.
We know that if we get things right before starting our casino and sports betting platform, we will not have to struggle before attract loyal clients and building our membership base to a level where we can quickly break even in record time.
One of the apparent strengths that will stand as a plus for Betwill is that our sports and betting platform will offer live streaming of games; our location is also one of our main strengths and the support from stakeholders in the industry.
We equally have a team of highly qualified professionals who will work with all our clients. Lastly, our platform is available across different platforms and supports all types of devices; it is easy to use and highly reliable.
We critically looked into our Business model, and we were able to identify two significant weaknesses. One is the fact that we are a new business, and the second is that we may not have the VISA and MasterCard, which will be required to match up with existing casinos and bet platforms in the world. Therefore, there is a need to incorporate these services on our platform.
We are open to all the available opportunities that the sports platform has to offer. We will provide our customers with 24/7 reliable customer support giving us the advantage to leverage any available opportunity.
Some of the threats that are likely going to confront Betwill are unfavorable government policies, demographic/social factors, and a downturn in the economy, affecting consumers’ spending.
The company has already acquired the required Licenses’ from the State of Curacao. Betwill has already paid the set-up first year – 20K USD. Recurrent charges per year will be around 12K USD
Betwill Terms and Conditions
AY27 Entertainment B.V Industry jointly operates all www.betwill.com products under number 150725, registered address Fransche Bloemweg 4, Curacao, company registered in the Commercial Register of the Curacao Chamber of Commerce & Industry regulated by the laws of Curacao under the Curacao eGaming with License No. 1668/JAZ Sub-License CEG_IP/2019-0910. AY27 Entertainment Europe s.r.o processes payments., a company registered and existing under the laws of the Czech Republic, with a registered address at 42/14, Kaprova, Prague, 11000, Czech Republic, company registration number 08377189, as per agreement between the two companies.
Gambling should be treated as a fun pastime and not as a means to generate income. While most of the population can treat gambling as recreation and spend only what they can afford to risk, it can be more difficult for some. To maintain control of your gambling habits, we remind you always to consider the following points:
Should our customers need to take a break from gambling, we provide a self-exclusion facility activated by contacting support. Self-exclusion means that their account will remain closed for a minimum period of 1 week and will not be reactivated under any circumstances during the exclusion period. This is a significant difference from a standard account closure request.
The account will be automatically re-opened after one week has elapsed.
Gambling Counseling Organizations
GamCare, the leading authority providing counseling, advice, and practical help in addressing the social impact of gambling in the U.K., can be visited at www.gamcare.org.uk. Its confidential helpline is 0845 6000 133. Non-UK residents can contact GamCare for details of International support organizations. Gamblers Anonymous is a fellowship of men and women who have joined together to do something about their gambling problem and help other compulsive gamblers do the same. There are regional fellowships around the world. The Gamblers Anonymous international service site is at www.gamblersanonymous.org.uk.
Gambling Therapy provides support and counseling for anyone adversely affected by gambling. Members of the Gambling Therapy Team operate from locations both within the U.K. and internationally. Its site can be accessed at www.gamblingtherapy.org.
It is illegal for anyone under 18 to open an account or to gamble on Betwill.com. Betwill.com takes its responsibilities in this regard very seriously. We carry out age verification checks on all customers who use payment mechanisms available to under 18s and perform random age verification checks on customers using other forms of funding mechanisms.
Please note that anyone under the age of 18 found to be using the site will have any winnings forfeited and may also be reported to the police.
The financial plan depends on critical assumptions, which are shown in the following table as annual assumptions. From the beginning, we recognize that collection days are crucial but not a factor we can influence easily. At least we are planning on the problem and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions. Some of the more important underlying assumptions are:
|Current Interest Rate||10.00%||10.00%||10.00%|
|Long-term Interest Rate||9.00%||9.00%||9.00%|
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Turcu, Ioan & Bogdan, Burcea & Diaconescu, Dragos & Barbu, Mihai & Popescu, Marius &
Apostu, P. (2020). THE IMPACT OF THE BETTING INDUSTRY ON SPORTS. Bulletin of the Transilvania University of Brasov. 13. 2020. 10.31926/but.shk.2020.13.62.2.32.
Yüce, Sevda & Yüce, Arif & Katırcı, Hakan. (2017). Sports betting or gambling? A study on
determining the perception of sports betting. International Sports Studies. 39. 35-45. 10.30819/iss.39-2.04.