Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children’s clothing. This is a new venture for your company which has until now been focused completely on the adult market. Before committing resources to fully developing a plan for the proposed children’s clothing line you have called for research that will help you better understand your potential customers as well as the competitive environment.
In an essay:
Describe the issues that the research should explore. What would you want to know about potential customers and the competitive environment?
please submit a response minimum 500 words No plagiarism