Push Notifications for Online Shops and Mobile Apps
Push notification is communication that appears on an individual mobile phone screen when one has not installed or using the application. Push notification has always been in use for a pretty long period. Several sectors of the economy use push notification for advertising their products and services (sapphire, 2011). For example, one could receive a push notification for airline firm reminding her/him on the dates of events or to check-in for travel. Push notifications for online shops and mobile apps were first introduced and used by Apple in the year 2009, and later in 2010, Google did put in place the project. Currently, the push notification application is growing at a more rapid rate.
Which providers of Push Notifications are there?
Several companies offer push notification services
Batch; Uses an individual’s data to rely on customized push messages to once mobile users (Lee, 2016). Batch is in a position to automatically classify recipients and begin sending them customized push messages from the first day.
Taplytics; Taplytics provides a wholly cohesive mobile synthesis grounds, A/B testing and push notification. Taplytics have the required technology and expertise capable of creating an attractive application to users.
Localytics; Localytics is a marketing dais and a closed-loop application that aids firms involve, retain, and get users (Lee, 2016).
Catapush; Catapush is a compact push notification conveyance on APNS and GCM meant for mobile application business dealings, transactions and services with steadfast IP messaging podium.
Targetgenius; It provides the essayist platform to sell with the website push notification (Lee, 2016). Targetgenius provides a platform for customizing and mechanizing push notification on once website with regards to consumer behavior.
Who is the market leader?
Onesignal is one of the leaders in the push notification. The firm creates the best push notification that is used by conde Nast, uber, Skyscanner, and adobe just to mention but a few. Onesignal push notifications are absolutely free to use, making it to be the best firm in push notification (Petrequin, 2020). Onesignal operates on the same principle like Facebook or google, where the internet bundles that users provide to it results to its free use. Onesignal has an additional pay support command that users my subscribe to incase they need more assistance.
What are their advantages
Increases user engagement
Push notification aids in getting more clients at a given touchpoint. Push notification aids in remitting- in time reminders and updates that get a person’s clients to continuously get involved with one’s product and services even if they have little information about it (Stevens, 2018). Push notification provides a good platform for marketers to get clients concerns and feedback on a given product or service.
Recall/ re-engage users
Several mobile phone applications have numerous potential handlers who have copied the application but do not apply the same. Push notification helps translate inactive application users to dynamic users. Most push notification providers have turned to make sure that they provide the direct personal benefit of notification to the users to make them get glued to the applications.
High conversion rate
Precise marketing notifications are the most appropriate technique to enhance communication as they can inform users and bring about some sense of urgency. Push notification on the mobile phone can help trigger immediate procurement. It could be attained through sending of useful push notification messages to inform them on unusual discount or the period that offers would last. Some firms have advanced push notification to help in sales services just by a sole tap.
Targets the appropriate users
Some of the push notification will ask users for their consent to access their position. If such consent is granted, the individual user will get an opportunity to customize the clients’ experience with the aid of position definite push notification. Push notifications are configured to be applied in a given location with regards to the time zone in which the locations falls (Stevens, 2018). Mobile push notification structured with client’s location can significantly engage people with a great degree of relevance and personalization.
Cannot handle a lot of messages; push notification messages have the demerit of not handing a lot of push messages. In case several push messages are queued, then the latest notification will be the only one shown on the screen.
Lack of proper notification; another phone application has notifications techniques to inform the user of any new message (Stevens, 2018). Push notification apps have no such notification and it’s upon the user to constantly check the up to find out if there are any new messages.
Prices? The price of push notification ranges between $ 29 to $ 99 monthly subscription. The prices are a sample of rates charged by pushbots, airship, and push notification for WordPress, respectively. It should be noted that the prices vary between providers and may be higher or lower than the stated samples and how many firms an individual subscribe to.
How often is it recommended to send push notifications?
Push notification messages can be sent numerous times a day, depending on the firm and clients’ needs. Example Onesignal, one of the leading push notification providers, sends sixty-three and above notification messages a day (onesignal, 2019).
Are there any differences between online shops (websites) and mobile apps?
|Online shops(website)||Mobile app|
|· It only sends messages to people who have asserted their interest in it.|
· It can also be used in conjunction with other messaging channels to attain more significant results.
|· Perceived to be the primary element of an application. It provides them with the ability to implement technical marketing plans.|
· It is capable of sending a message to a whole application users’ database.
|· It may provide an avenue to which clients sensitive information are stole as some applications my be got from an authenticated source who may be dangerous.||· The users of the application must open the app first to view and check on messages.|
· They are not in a position to seduce application users who are inactive.
Which audiences can the different tools/plugins reach?
The push notification is designed to reach out to all people across the globe. The number of users reached can be quantified to be 2 billion or more daily, based on the fact that Onesignal one of the leading push notification providers 2.5 billion notifications per day for her clients (onesignal, 2019).
What message do we show to users when we ask them to activate it?
Push notification should ask a person’s age, religion, sex, payment, and occupation. It would be ethical after a firm has sent offers and discounts that it has in place to ask the interested client if he/she wants to proceed with making payments.
What kind of Push notifications are recommended?
Both online shops (website) and mobile apps provide an excellent platform for engaging and reaching out to clients to receive the best from your application. It will significantly be beneficial using both online shops (website) and mobile apps, more so for deep links. It will be appropriate to enhance your client’s awareness of online shops (website) and provide him with an unforgettable experience with a mobile app.
lee, J. (2016, May 2). Push notification providers . Discover, compare and choose the right push notification services , pp. 4-6.
onesignal. (2019, june 15). onesignal. Retrieved from onesignal corpation web site: http://www.onesignal.com
Petrequin, G. (2020). 10 best push notification services and tools.
Sapphire. (2011). push notification. In sapphire, push notification (pp. 50-57). New york .
Stevens, E. (2018, April 3). What Is The Difference Between A Mobile App And A Web App? Retrieved from careerfoundry.com: https://careerfoundry.com/en/blog/web-development/what-is-the-difference-between-a-mobile-app-and-a-web-app