The term started off in a smooth manner, looking back when the list of the modules to be taken
that semester was introduced, it was a challenge figuring out precisely what cross-cultural
management was all about. It took more time to figure out how would cross-cultural
management would be relevant to my aspirations of becoming a reputable business professional.
Taking time to learn more about cross-cultural management was necessary since it was going to
offer me an opportunity of getting to know the link it had with my career
It was not easy when linking the module with my career within the first two lectures. It took
several classes for me to get the link possibly the fourth lecture, I was able to grasp and relate the
module to my future career. As future business personnel, it became apparent how cross-cultural
management was important and thus necessary to learn more about it. The learning opportunity
was an eye-opener because as business personnel one needs to know how to run a successful
business. Some of the important aspects I got to learn are; organizational culture,
communication, and negotiations.
Through this module, organizational culture was introduced and how an organization can create
its organizational culture. Organizational culture is defined as, the shared perception of
organizational work practices within the organization (Cameron, 2011). Therefore, as a business
personnel, it will be necessary to have an organizational culture since it will provide a standard
procedure on how things will operate in my business.
Further, organizational culture can be used to compare how businesses operate within a
particular industry (Peter T. van den Berg, 2004). This means that the organization culture of one
company can be used to compare with that of a competitor and get to know how it relates to their
performance. As aspiring business personnel, it will be important to have a good organizational
culture for my intended businesses, which can also comparable. Therefore, getting to learn about
organizational culture was good to me because I was able to understand the impact that
organizational culture has on my business.
Communication and negotiation also appeared to be relevant to my future career in the process
of learning the module. As future business personnel, there is a likelihood to meet with people
from different cultures, therefore, a challenge of conveying meanings between the parties may
arise. If the message is misinterpreted then there will be a difficulty in running and operating the
business (French, 2015). It is, therefore, important to learn some of the ways in which as
business personnel I can use to solve communication challenges that may arise as a result of
cultural difference. It is good to understand that in different cultures they have their own way of
doing things. Also having a good communication system will assist in the dissemination of
information quickly and faster.
Negotiation, on the other hand, is the process of bargaining with one or more parties with the aim
of arriving at a solution accepted by both parties (Huang, 2010). This was another important
aspect which I was able to learn from the module, as business personnel I will need to convince a
party which will lead us to a common ground. Therefore, negation is an important aspect of my
career since I will have to convince people to do business with me. Negotiation is therefore
linked with my career because it involves bargaining, convincing and lobbying which essentially
is the language used in business.
In the process of learning, there are several challenges that stood out, they include: changing of a
course tutor, mode of assessment and technicality of the course. Changing of the course tutor
was a major huddle which I had to overcome. The tutor who initially was taking us through the
module had a different method of teaching compared to the one who took over. It was a task to
get conversant and adjusting to the methods of teaching of the tutor.
One of the requirements of the module is to work in a group of 5 to 6 students for our
assessment. This was another challenge since it was difficult to identify group members that
were reliable and also cooperative. Fortunately, we successfully formed a group of 6 students
who were committed to performing well in the course. Another challenge emerged, that is we
had a different understanding of the course. Therefore, it was necessary to harmonize our
understanding of the course so that we could have an effective discussion. It took us a while to
come to a consensus on how we could proceed with the course assignment.
The module became a bit technical, this is because there were complex theories like; the national
culture, high context communication v low context communication among others that were
introduced. I had to take my time and make sure that I internalized some of the complex theories
that were used in the paper. The complexity of the module was the beginning of serious
concepts, therefore, it necessitated me to pay a lot of attention during the lectures.
In lieu of everything, this has been one of the most relevant modules for my future career as it
has imparted in me so many valuable information when it comes to cross-cultural management.
In this era of globalization, it is impossible to work in a secluded cultural environment as there
are many cultures involved nowadays (Browaeys, 2015). Cross-cultural management is,
therefore, a skill that seeks to empower all aspiring entrepreneurs and business managers with
the relevant information and knowledge that will harness the process of attaining business
The course seemed to be technical at the beginning but in the end, it was worthwhile as it
provided me with important information, I had no idea about. The course was well taught and
relevant materials were provided to assist us with the learning process and also get more
information about cross-cultural management. At the end of the course, I was able to learn the
importance of taking the course because I had successfully linked the benefit of the course to my
intended future career.
In the future, the university administration should try as much as they can to limit the changing
of tutors in between the module. This is because tutors have different styles of teaching, students
will definitely get used to the tutor who introduced them to the course and if another tutor takes
over, it becomes a challenge for the students. They will now have to adjust and get used to the
new tutor which might take a while and they may end up losing so much in the process. The
school administration should also have to look at the relevance of assessment through groups,
this is because not all are good when it comes to groups. It will be good if they came up with an
individual assessment to test the level of understanding of individual students.
Browaeys, M.-J., 2015. Understanding cross-cultural management. 3rd edition ed. s.l.: Pearson
The United Kingdom.
Cameron, K. S. &. Q. R. E., 2011. Diagnosing and Changing Organizational Culture: Based on
the Competing Values Framework. 3rd ed. San Francisco: Jossey-Bass.
French, F., 2015. Cross-cultural management in work organization. 3rd ed. s.l.:s.n.
Huang, L., 2010. Cross-cultural Communication in Business Negotiations. International Journal
of Economics and Finance, Volume 2.
Peter T. van den Berg, C. P. W., 2004. Defining, Measuring, and Comparing Organizational
Cultures. Faculty of Behavioral, Management and Social SciencesChange Management &
Organization Behavior (CMOB), 53(4), pp. 570-582.