Number of households with at least one person that attended an HBCU
It is not easy to accurately determine the number of families with at least one person that
participated in an HBCU. However, the available information may be used to get an estimate of
the number of homes in question and get a figure that is closer to the actual value. There are
more than 100 HBCUs in 19 states of the United States of America. They were initially meant to
educate the black students, but they have become racially diverse over time. There were 102
HBCUs located in 19 states. The number of students increased from 223000 to 327000 students
from 1976 to 2010. 24% of the student population in the institutions was made up of none
whites, whereas the majority of the students are black. The capacity of the institutions is limited,
making them not to be able to serve the more significant population. At least 15% of the
households in the United States of America have a person who has gone through an HBCU
Total number of HBCU alumni
Historically Black Colleges and Universities have had enrolment from different states in the
United States of America since the time they were established before 1964. The HBCUs have
Alumni who have gone through the two-year courses and the ones who have gone through the
four-year courses. 27 HBCUs offer doctoral programs, 83 offer bachelor’s programs, 52 offer
masters programs and 38 offer associate degrees. The institutions were predominantly black but
the rulings in the cases Sweatt v. Painter (1950) and Brown v. Board of Education (1954) by the
Supreme Court of the United States of America that outlawed racial segregation in public
institutions making the HBCUs to admit students from all the races who would like to study in
the institutions. The rulings made the institutions to have both minorities and the whites as the
alumni. Thirty-two thousand students were enrolled in the HBCUs in the year 1953 in
institutions such as Hampton Institute, Fisk University, Morehouse College, Tuskegee Institute,
Spelman College, Meharry Medical College, Howard University and a host of small colleges in
the south and the bordering states. Forty-three thousand people got a chance to study in the
public black colleges. The HBCUs enrolled 3200 students in graduate programs. Getting the
exact number of Alumni who have gone through the HBCUs is challenging. However, some
figures may help in this research. More than 80% of all the African Americans that received
degrees in medicine and dentistry were trained in two traditional black institutions. The HBCUs
rank high in terms of the proportion of the graduates that pursue and complete the graduate and
professional training that is important in professional lives. Three-fourths of the blacks with
undergraduate training has gone through graduate training in the HBCUs. Three quarters of the
black judges and three-quarters of the officers in the armed forces. The institutions are also
known to be leading in offering Baccalaureate degrees to the black population in the United
States of America. Currently, 107 institutions have more than 228000 students enrolled which is
an excellent population to target in the business opportunity ("Historically Black Colleges and
Universities and Higher Education Desegregation," 2018).
Number of Southern University and A&M College (Baton Rouge) alumni
Southern University has produced some of the famous athletes, entertainers and personalities,
politicians, judges and public officials as well as military commanders. The institution has
produced more than 35 athletes, more than eight entertainers and celebrities, more than 34
Politicians, judges and public officials as well as more than three highly ranked military
commanders. There are also other alumni of the institutions that are not well known and can be
targeted in this case (Palmer et al., 2016).
American revenue spent on college-themed merchandise
According to Washington’s post, 48 athletic departments in the United States of America
experienced a surge in earnings in 10 years, and they have spent the money as fast as they
received it. A significant amount of payment has been used in the production of branded
merchandise. The payment is made by selling sports merchandise that has been imprinted with
the names of the institutions. Some of the money is also made by selling items such as books
(Palmer et al., 2016).
Number of people that are members of Divine 9 Greek organizations
Alpha Kappa Alpha Sorority Inc. (AKA) has 105,000 chapters and 290,000 sorority members.
Alpha Phi Alpha Fraternity Inc. (AΦA) now has 730 branches and 290,000 members across the
world. Kappa Alpha Psi Fraternity (KAΨ) on the other hand, has 160,000 members with 721
undergraduate and alumni chapters. Delta Sigma Theta Sorority (ΔΣΘ) has 940 chapters with
300,000 members. Omega Psi Phi Fraternity Inc. (ΩΨΦ) has over 750 branches with over
300000 members around the world. Phi Beta Sigma Fraternity (ΦBΣ) has 200000 members
throughout the Americas, Africa, Europe, and Asia. Zeta Phi Beta Sorority (ZΦB) has 800
chapters in North America, Africa, Europe, and Asia. Sigma Gamma Rho Sorority (ΣΓΡ) has
100,000 members with more than 500 undergraduate and alumnae chapters throughout
the United States, The Bahamas, Canada, Bermuda, and Korea. Iota Phi Theta Fraternity (ΙΦΘ)
has more than 30,000 members.
Details on the size of the HBCU College merchandising market
The HBCU merchandising market is growing at a very high rate as many people are increasingly
interested in the products sold earning a revenue of $12.8 billion. The biggest market is
comprised of the students and the alumni and the fact that the number is growing means that the
demand is also increasing. Many blacks also want to be associated with the institutions which are
a situation that makes them buy the products that are made by the institutions as well as the
products that are branded by the names of the institutions.
Brown v. Board of Education of Topeka, 347 U.S. 483 (1954)
Historically Black Colleges and Universities and Higher Education Desegregation. (2018,
September 26). Retrieved from
Newkirk, V. R. (2014). New Life for Historically Black Colleges and Universities: A 21st
Century Perspective. Jefferson, NC: McFarland.
Palmer, R. T., Walker, L. J., Goings, R. B., Troy, C., Gipson, C. T., & Commodore, F.
(2016). Graduate Education at Historically Black Colleges and Universities (HBCUs):
A Student Perspective. London, NC: Routledge.
Sweatt v. Painter, 339 U.S. 629 (1950),
Townsend, R. (2018). A Divine Collaboration: Partnering with Historically Black Greek Letter
Organizations for Teen Engagement: Inspiring Activism through Service. Young Adult Library
Services, 16(2), 23.