This is basically an MLA 3 1/2 page essay based on Rhetorical appeals (Pathos Ethos Logos). You are to find an online ad and explain to your readers why and how the ad is effective (or not) at appealing to an audience of consumers and selling them on the idea or product presented.
Successful assignments will:
1. be focused on analyzing an advertisement current or vintage that’s appropriate for a college-level audience;
2. include a thesis statement at the end of the introduction that conveys the overall effectiveness of the chosen ad;
3. include details to establish the visual description and context of the ad;
4. identify the various ways rhetorical appeals are used;
5. be typed and submitted as a Microsoft Word 2010 document (.docx) with 12-point font and MLA formatting for margins title page running heads and page numbers.
6. be three to four double-spaced pages not including the title page; and
7. be submitted to the proper Dropbox for grading
There is a sample essay on the attachment. MAKE SURE YOU LEAVE A LINK TO THE AD.