Bundl is a SAAS company that is involved in providing services related to website development with a specific focus on influences. With the rising popularity of social media platforms and the use of influences as a way of selling brands and products, influencers have become part and parcel of the marketing process for both small and big brands brands. Social media influencers need our way through which they can communicate their Brand and what activities they carry out on social media effectively (Freberg et al. 2011). This has numerous benefits on how they sell their brand to the market and various businesses that may require their services. The company provides the service through the development of a landing page for most of these individuals that may needed to ensure that they can effectively communicate to the companies they desire to reach out and portray themselves as professionals. This essay conducts a critical analysis of the various benefits a landing page can provide to an individual especially in relation to communicating too large and small businesses (Audrezet, De Kerviler & Moulard 2018). This enables them to effectively speak their message and also maintain good contact with companies that may desire to reach out to them and establish contact for further business.
One of the major benefits of having a landing page as an influencer is such ability and this is mainly related to how prospective employers or agencies can reach out to them. Before any entity can employ an influencer on their services it is certain they will require some background information on the individual (Magno & Cassia 2018). This relates to numerous issues and some of them include their skills and passions in life. Having a landing page makes it possible for a influencer to easily communicate a lot about themselves for instance services they provide and most passions they have in life and how they can bring value to the brand desiring to work with them. When an influencer has a personal website or a landing page it makes it possible for them to also be ranked by search engines which makes it easy for them to be easily searchable. This platform also provides a way for them to communicate with the brand’s easily since they can mention their contact information there and it provides a more professional review compared to if they are using only social media to communicate how they can be reached. It is therefore very efficient for influencers to acquire landing pages to enable them reach out to consumers.
In the modern age, modern challenges have emanated with the use of Internet especially the cropping up of uncouth individuals. The internet has made it easy for people to establish contact and therefore it is easy for a person to lose their money online. On the other hand people have become wary of entities that operate online due to the possibility of distrust for the services they provide or products they sell (Audrezet, De Kerviler & Moulard 2018). A website increases the credibility of an entity since it Showcases eligibility and more professionalism. Having a website create a good image of the influencer and makes it possible for them to share crucial information about themselves two entities that may desire to communicate with them. Before a business contacts and influencer it will consider identifying with the brand of the influencer and understand how credible they are or whether the services they provide are reliable. Having a landing page makes it possible for an influencer to effectively communicate with a business by showcasing that they are credible in all manners possible. This goes a long way in communicating the ideal message about themselves and with ease.
Despite the numerous advantages posed by a landing page it also has some limitations that it poses upon the influencer. One of the challenges is in terms of reliability of the website to provide the efficiency it does (Freberg et al. 2011). In some cases websites normally crash for no good reason and this limits the capacity of the user to display their information to the audience that they desire to. If our website constantly crashes and it is unavailable for the people who may need to see information there then it is a big Challenge for the influencer. However, Bundl, as the developer maintains very effective management and technical teams that are capable of looking into various challenges that may be brought about by a website for example if it crashes (Magno & Cassia 2018) . It has a good service whereby websites face frequent checks to ensure that they operate at optimum level and this influences the efficiency of the organization as a whole. Therefore, the influencer does not need to consider this as a challenge because the company will effectively take care of it and solve it whenever a challenge arises. With the problem out of mind, then a website is a good opportunity for the user.
In conclusion, Bundl has a very timely solution for most influences in social media platforms to enable them communicate a better message of themselves. With a website at a hand, it will be very possible for them to communicate a professional overview of themselves and showcase their credibility to brands that may desire to hire them for the services they provide. This will significantly improve t6he efficiency of the influencers especially in how they relate to brands that may desire to work with them. It is therefore a good step for them to make in acquiring a landing page.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Audrezet, A., De Kerviler, G., & Moulard, J. G. (2018). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research.
Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 29(2), 288-290.