Question 1: Color Differentiator
As mentioned in the podcast, a company can gain a larger market share and a competitive
advantage using a single differentiator. An instance of a market differentiator mentioned in the
podcast is the use of color. Color falls under products’ design that acts as an effective
differentiating idea (Bhanoo, Gangal & Pandey, 2020). Many companies use the color design to
vary the products and provide the target customers with an option to select their favorite colors.
For instance, The Swatch Group is a company specialized in the manufacture and production of
hand watches. The name Swatch is derived from the second watch, which manufactured plastic
watches that were not only fun but also casual. According to the podcast, the Swatch Group
utilized the color design as a differentiating tool to gain a larger market share and advantage over
competitors such as Rolex. Unlike other luxurious brands like Rolex, Swatch produced
disposable watches with many fun colors at an affordable price. Target customers were allowed
to purchase their preferred colors to match their clothes. The brand used color as a differentiator
to market the products and acquire a competitive advantage.
Question 2: Operational Advantage
The operational advantage is another form of differentiating techniques that can be useful
in marketing. In the podcast, the narrator provides an example of a company that utilized
operational power to gain a larger market share compared to the competitors (Bhanoo, Gangal &
Pandey, 2020). Accordingly, the podcasts Domino’s Pizza is a company that utilized operational
advantage as a differentiator to acquire a competitive advantage in the market place. Branded as
Domino’s, it is a restaurant company that is globally popular for making Pizza, Pasta, and
Chicken, among others. The difference in the company’s competitive strategy is the operational
advantage, which is geared on the fast delivery services provided by the company. The strategy
was initiated by one of the founders, Tom Monaghan, who came up with the idea of 30
minutes/free delivery. Fast and free delivery services is an operational idea that improved the
company’s market share. Tom also invented the Pizza boxes to prevent it from getting cold while
being carried to the consumers. In this regard, the company utilized an operational differentiator
to gain a competitive advantage in the marketplace.
Bhanoo, V., Gangal, A., & Pandey, N. (2020, February). New realization of OFCC Universal
TAM filter: A Differentiator based approach. In 2020 7th International Conference on
Signal Processing and Integrated Networks (SPIN) (pp. 504-509). IEEE.