1. Inspire by Anointing yourself – Only you alone can decide to start a campaign. When you
endorse and anoint yourself as the leader of a particular group. It is true that you are seriously
inspiring these people. Self – anointing creates in you a heart to have enough control over your
emotions and the abilities and you are at a position to communicate effectively to your followers.
2. Notice likely apostles- Apostle is the individual whom you desire to change the most. This is
most cases is a person and can even be a composite. However, the composite is dependent on
people who must exist. These are the particular people who are at the mainstream of the
3. Communicate shared suffering – Identify the shared oppression or the pain that is shared by
those people whom you desire to lead. Your most excellent work at this point is to communicate
the pain which is shared by these people before they get a full conversion to become your
disciples. This is a strategy that was adopted in the early days.
4. Understand your enemy – You should be aware all the time that there are people who will
not be happy with the movement and they will try the much they can to discourage the
operations. These are the enemies which you should very much care about and find the best
mechanisms to handle them as they come.
5. Baptize the new bliss – You should have an evident vision of where you would wish to reach
with your followers. It is quite difficult to convert them, and they should be retained once they
make up their minds to become followers. You should clearly articulate your dream to the
followers so that they can share and also subscribe to the ideas.
6. Align beliefs and values – The values and beliefs which brings a community together are the
elements which do not change very quickly. In the same manner of trying to understand the
enemy adequately well, you equally need to understand the occurrences in the tribe correctly.
Once you have successfully directed the beliefs, then you can be at a position to convince the
people to stay close.
7. Target the primary Pain Point – you should be aware of the bliss which you are driving at as
well as the values of the community. You should be able to get back to the sufferings which are
shared by the majority and identify the solutions to these.
8. Engineer your hero’s journey – At this point, it is crucial for you to flashback and
remembers the process it took you to get to the leadership of this movement. A reluctant ordinary
hero is that one who needs a small motivation. The most significant question that you need to ask
yourself is; where am I leading the movement too?
9. Draw together with your influencers – The people who can be very instrumental in being
attentive to your case should get to the fold. These are the individuals whom you should
empower and motivate to move to grow. A creative way to call and ignite an adventure is by
organizing on some excellent lunch which would create a platform to air your views.
10. Create your igniting call to adventure – The igniting call to adventure goes all the way from
your head to a few friends who are in support of the same idea. This idea can move to something
that is actual to enable people to view the idea objectively. Using all the steps discussed above,
then you are ready to start.