A box store is a large, comprehensive shopping experience done under one roof. Such stores
have a net positive impact on the stakeholders. The clients are very important stakeholders to any
business venture, and all the businesses are working harder to ensure that they meet the needs of
the former. Box stores have a positive impact on the clients because they can get everything that
they need from one place as opposed to moving from one place to the other in search of the
items. It not only saves time but also increases efficiency in shopping which is important in the
business. It also has a nett positive impact on the clients because they have a large variety of
goods and services that they are supposed to choose from which allows the clients to select the
goods that they like based on the brands, colours, styles etc. The stores also provide the after-
sales services to the clients that make them have important information about the product that
they have purchased. The box store is therefore likely to attract more clients. The store is most of
the time placed in a central place in a city where the clients may access it at any time. The fact
that the stores are centrally located also allows more profits to the made because many people are
visiting the mall (Alauddin et. Al., 2015).
The box store also has a net positive impact on the sellers. First of all, the process of
advertisement is much easier, meaning that the sellers will spend a small amount of money in the
advertisement process. The convenience of the buyers will make them purchase more products
and in so doing the business owners will make more profits than when the goods were being sold
separately. The large turnover for the goods increases revenue subsequently increasing the
amount of profit made by the business owners. The business owners can hire specialists that will
help in advising the customers on how the products are used. For instance, some of the
electronics are challenging to operate. Hence they need the help of the specialists. The sellers
will also spend less on advertising because the advertising department is placed in the same area.
Once one department advises the clients to come to the premises, buy the product and then buy
from the other department. The reduction in the cost of advertisement contributes to the increase
in the profits (Wrigley (2014).
The superstores also have a lower operational cost. The stores are large, but there is a separate
department deepening on the goods that are being sold and what is needed. The lower
operational cost leads to an increase in the profits, and that is why the venture will be beneficial
to the stakeholders. It is important to note that a business that is important to the society I likely
to improve the lives of the people, unlike other superstores. It is therefore important for the
stakeholders to choose it as a way to boost their trade (Alauddin et. Al., 2015).
Alauddin, M., Hossain, M. M., Ibrahim, M., & Hoque, M. A. (2015). Perceptions of consumer
impulse buying behaviour in the superstore: A case study of some selected superstore in
Bangladesh. Asian Social Science, 11(9), 68.
Wrigley, N. (2014). Store Choice, Store Location and Market Analysis (Routledge Revivals).