SWOT Analysis at stitch Fix company

SWOT Analysis

The following SWOT analysis outlines the key strengths and weaknesses within Stitch Fix and describes the opportunities and threats facing the company.

Strengths

· Personal stylists for convenient shopping

· Up-to-date trends

· Purchase and returns provide instant feedack

· Discount when purchasing all items provide customer incentive

· Pieces are selected within customer’s budget, increasing probability of purchase

· Style tips are sent with each shipment to provide suggestions for those who aren’t fashion savvy

Weaknesses

· Little to no advertising, mostly word of mouth and social media

· Little incentive for customers to provide feedback

· No membership or subscription fees, that could be potential lost revenue

· Unique shipments could create inefficient operations

· No specific price point under the $50-$100 range

· No plus size options

Opportunities

· Expand to include plus sizes and a men’s line

· Offer a $20-$50 price point

· Introductory discounts for new customers

S/O Based Strategies

· Grow collaboration with more brand lines

· Use trends and style profile to group customers for more efficient labor in stylist payroll

W/O Based Strategies

· Create TV marketing campaigns/advertisements

· Offer a Facebook “coupon” or discount

· Provide 10% off next purchase for feedback on each shipment

· Provide a $20-$50 price point to be more inclusive

· Add plus size and men’s line

Threats

· Future/potential competition with multiple lines

· A continued slump that would impact discretionary spending, or customers would find less expensive options