Location: 4480 General DeGalle Dr. Suite. 2009A
New Orleans, LA 70131.
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1. EXECUTIVE SUMMARY 5
1.1. Company description 6
1.2. Marketing Strategy 6
1.3. Organizational and Management Plan 6
1.4. Execution plan 6
1.5. Financial Forecast 6
2. BUSINESS DESCRIPTION 7
2.1. PERSONAL BACKGROUND 7
2.2. INVOLVEMENT OF THE BUSINESS 7
2.3. NATURE OF THE COMPANY 7
2.4. NAME OF THE COMPANY 7
2.5. COMPANY LOCATION AND ADDRESS 8
2.6. START OF BUSINESS OPERATIONS 9
2.7. INDUSTRY 10
2.8. GROWTH STRATEGY 11
2.9. JUSTIFICATION OF THE BUSINESS 12
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2.10. GOALS OF THE COMPANY 12
CHAPTER THREE 13
3. MARKETING PLAN 13
3.1. INTRODUCTION 13
3.2. Marketing area 13
3.5. MARKETING SHARE 16
3.6. PROMOTION 17
3.7. DISTRIBUTION STRATEGY 18
CHAPTER FOUR 19
4. ORGANIZATION AND MANAGEMENT PLAN 19
4.1. INTRODUCTION 19
4.3. PERSONNEL, NUMBER, AND DUTIES 20
4.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM 21
4.5. LICENSES, PERMITS AND BI-LAWS 23
4.6. SUPPORTIVE PROFESSIONAL AND SERVICES 23
4.7. REMUNERATION AND INCENTIVES: 24
CHAPTER FIVE 26
5. OPERATIONAL PLAN 26
5.1. PRODUCTION FACILITIES AND CAPACITIES 26
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5.2. PRODUCTION STRATEGY 28
5.3.SWOT ANALYSIS 29
CHAPTER SIX 30
6. FINANCIAL FORECAST 30
6.1. ASSUMPTIONS 30
6.2. PRE-OPERATIONAL COSTS 31
6.3. BALANCE SHEET 31
6.4. BREAK-EVEN LEVELS 31
6.7. DESIRED FINANCING 32
6.8. RETURN ON EQUITY 32
6.9. RETURN ON INVESTMENT 32
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1. EXECUTIVE SUMMARY
The U.S.A. Spirit Inc. will use 3D Printing to produce industrial and commercial parts
and products basically on demand. The on-demand manufacturing business model emphasizes
the speed of delivery and the ability to make industrial and commercial parts at the point of need,
which appeals to customers because you get exactly what you need, exactly when you need it.
The business will be located in New Orleans; L.A. Market research indicates that 3D Printing is
one of the technologies that makes on-demand manufacturing a possibility. With no tooling
required for 3D Printing, lead times for small batches can be significantly shortened. In the
U.S.A. Spirit Inc., we believe that employing competent and well-educated staff and providing
them with organized and responsive management, we can become the 3D printing parts supply
company of choice in New Orleans, LA.
The U.S.A. Spirit Inc. is a New Orleans based additive manufacturing company. The
company uses 3D Printing to produce industrial and commercial parts and products on demand.
We make our products in different designs and models and turn our design concepts into reality
using a wide array of materials like titanium, metal, and plastics. We are well-positioned to offer
product developers the ability to print parts and assemblies made of several materials with
different mechanical and physical properties in a single build process. Our goal is to be the
leading additive manufacturing company in New Orleans, LA. In the U.S.A. Spirit Inc., our
clients' best interest is of priority, and our values and professional ethics will guide us. We will
hold ourselves accountable to the highest standards by delivering excellent and neat jobs.
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The U.S.A. Spirit Inc. competes in the additive manufacturing industry, which highly
depends on high expertise in 3D Systems Part Manufacturing. The use of additive manufacturing
technologies in different industries has increased remarkably during the past years. Currently,
additive manufacturing expedites and eases the production of moderate to mass quantities of
products that can be customized individually. Additive manufacturing technologies are opening
new opportunities in terms of production paradigm and manufacturing possibilities.
3D printing and additive manufacturing technologies have sparked a new industrial
revolution in the manufacturing field because of their wide range of applications. This revolution
has changed design, engineering, and manufacturing processes across such diverse industries as
consumer products, aerospace, medical devices, and automotive engineering. The technology
enables one to make customized products without incurring any cost penalties in manufacturing,
as neither tools nor molds are required. Also, additive manufacturing enables the production of
complex and integrated functional designs in a one-step process. As a result, they are potentially
reducing assembly work. Success factors are service, quality, and price—the U.S.A. Spirit Inc.
believes that hard-earned money is best spent, whenever possible, on well-made products
produced by entrepreneurs, makers, and innovators.
Globally, the 3D printing market value is expected to reach USD 63.46 billion by 2025.
At the end of 2018, America makes announced it was awarding USD 1.6 million to a joint
project between Arizona State University and the ASTM international Additive manufacturing
center of excellence. In 2019, the global 3D printing market was estimated at$12.1b on average,
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seeing a 25% year- over- year growth since 2014, which includes revenue from 3D printing
systems, software, materials, and services, but excludes internal corporate investments in
Additive Manufacturing technologies. For the following five-year, analysts expect the market to
grow on average at 24% CAGR, reaching $3.0B by 2024 and doubling in size approximately
every three years. However, external variable factors could lead to growth as low as 20% or as
high as 28% in 2024. Such variables include factors internal to the 3D printing industry, such as
the rate of adoption for serial production, developments in materials and systems, and reduction
in total costs. They include external factors, such as customer demands a more splendid
economic climate. The continuing advancement in 3D Printing has opened up new opportunities
for end-use and mass customization applications to companies such as the U.S.A. Spirit Inc.
We are not ignorant that there are growing competitions in the additive manufacturing
industry, which is why we will hire some of the best marketing experts to handle our sales and
marketing. Being in the additive manufacturing industry, we will keep tabs on new trends and
products that are always coming up in the industry. In the additive manufacturing industry, there
is a wide range of both corporate and individual clients who will need our products and services,
which form our primary market segment. We will ensure that we develop strategic pacts with
corporate organizations, which will give our company several options to generate revenue.
Although the competition in this industry is high, the fact that additive manufacturing
using 3D Printing is profitable, and enjoys strong demand from some sectors means that
clients will only purchase our products if they know that they can get only the best. In line
with this, we are aware that to be highly competitive in the industry, we are not only
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expected to deliver consistent and high-quality designs, but we must be able to meet set
targets. Our competitive advantage lies in the power of our team, which is made up of
creative and highly proficient 3D printers and additive manufacturing technologists.
1. BUSINESS DESCRIPTION
1.1. BACKGROUND INFORMATION
Keith Cooper and LaPortia Cooper will operate and manage the business as the C.E.O.
and vice president, respectively. They are highly experienced professionals in 3D Printing
and additive manufacturing industry. Both have knowledge and skills in 3D Printing. They
look forward to revamping the U.S.A. Spirit Inc. service delivery activities, increase its target
clients and consequently generate more revenue.
1.2. INVOLVEMENT OF THE COMPANY
The company is in the additive manufacturing industry and will be involved in producing
industrial and commercial parts and products on demand by using 3D Printing. Products are
made using a wide array of materials like titanium, metal, and plastics. This will be done
deliberately to transform competence, maximize client satisfaction, growth, and
development, as well as improve on production, service delivery, and performance, among
other benefits. This will, in return, improve 3D designs and models, maximize profits, and
allow expansion in the future. Our target clients will be individuals in New Orleans and
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1.3. NATURE OF THE BUSINESS
The business will run under Keith Cooper as C.E.O. and LaPortia Cooper as vice president
because of the following:
They have knowledge and skills in 3D Printing and additive manufacturing industry.
A highly experienced team in 3D Printing
Possess high expertise decision making required for the business.
NAME OF THE BUSINESS
The business is named the U.S.A. Spirit Inc.
1.4. BUSINESS LOCATION AND ADDRESS
The U.S.A. Spirit Inc. will be set up in New Orleans, LA.
The business will operate under the following address
The U.S.A. Spirit Inc.
4480 General DeGalle Dr. Suite. 209A
New Orleans, LA 70131
1.5. COMMENCEMENT OF BUSINESS OPERATIONS
The management is familiar with 3D Printing in the additive manufacturing industry, and the
business will commence as soon as all plans are complete.
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3D Printing is not standardized since it allows engineers to produce single items inexpensively,
which sometimes comes at a cost to quality. Aside from high-end machines that cost millions of
dollars to purchase, many 3D printers produce goods that are inferior to those made through
traditional manufacturing. Trying to solve this problem has created an opportunity for the U.S.A.
The U.S.A. Spirit Inc. wants to take steps towards ending this uncertainty, and our mission is to
develop consistent and harmonized industry-wide standards and specifications to facilitate the
growth of the sector and produce high-quality products.
Business rules and regulations
The U.S.A. Spirit Inc. uses these rules:
i. Quality products are of prime concern to the U.S.A. Spirit Inc.
ii. Competence is crucial to client contentment.
iii. A better understanding of the clients and their needs is paramount.
iv. Ensure client satisfaction by fulfilling their needs and solving their problems or offer
the best advice.
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USA Spirit Inc. falls under the Additive Manufacturing Industry, which is rapidly growing due to
technological advancement, decreasing costs, and new uses for 3D printing technology. Additive
Manufacturing business is part of the 3D manufacturing industry, and this industry primarily
manufactures 3D printers. 3D Printing is a form of additive manufacturing technology where a
three-dimensional object is created by laying down successive layers of material. 3D printers
offer product developers the ability to print parts and assemblies made of several materials with
different mechanical and physical properties in a single build process.
Future of the industry
The industry has been driven by rapid technological development, falling costs, and new
applications for 3D printing technology. Over the coming years, industry revenue is expected to
increase at an annualized rate of 25.5% to 3.7 billion U.S. Dollars, including estimated growth of
19.6%. The growing demand for industrial and commercial parts produced using 3D Printing has
increased over the years and provides an opportunity for the U.S.A. Spirit Inc.
1.7. GROWTH STRATEGY
Growth is being driven primarily by the growing technological advancement, falling cost, and
new applications for 3D printing technology. Growth is achieved through the production of high-
quality products, the use of a wide variety of materials like titanium, metal, and plastics, and
employment of skilled and well knowledgeable staff. By using 3D Printing, our clients will be
able to purchase high-quality products and experience increased better service delivery.
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1.8. JUSTIFICATION OF THE BUSINESS
The research carried on the area justify the suitability of New Orleans for the intended
manufacturing business using 3D Printing. This is due to the following reasons;
i. Demand: There is high and on the rising market for 3D printers in the area.
ii. Technology: Technological advancement has necessitated the use of 3D Printing in
most businesses in the area.
2.9.1 Critical Success Factors
The crucial factors for success in the industry are:
Location: Clients can differentiate the U.S.A. Spirit Inc. with ease from others as one at the heart
of New Orleans.
Service factors: One of the primary drivers of excellent service in the U.S.A. Spirit Inc. produces
industrial and commercial parts and products on-demand using 3D Printing, offering products
made of a wide array of materials like titanium, metal, and plastics.
Client support: Our technical support team is ready 24/7 to serve the clients' needs any way they
Price: Price is an essential factor that clients consider in affirming the general value of a product.
Standardization is the key to our ability to deliver superior value.
Annual sales and market sale
To estimate annual sales U.S.A. Spirits Inc. will use the following steps:
Step 1: Determine the number of yearly clients U.S.A. Spirit Inc. will have.
The U.S.A. Spirit Inc. target is 30% of New Orleans clients within 12 months of operation.
Step 2: Based on the 30% of clients, what will the U.S.A. Spirit Inc.'s annual sale be?
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We are projecting 10% growth at the end of 2020, followed by a 15 % growth after that.
The company will generate income in the following way:
Primary production of 3D printers.
2.9.2 Marketing Objectives
Create strong brand recognition with a transcultural approach towards additive
manufacturing using 3D Printing.
Set up a steady defensive position in the additive manufacturing industry;
Keep a high level of client service distinction
GOALS OF THE BUSINESS
a) Increase profit and satisfy clients' needs
b) Attain clients' allegiance
a) Give the best quality products and services to our clients
b) To become the leading additive manufacturing company in New Orleans
c) To increase company growth by 30%.
2. MARKETING PLAN
The industry is opening up to increase sales going forward because as additive manufacturing
technologies have advanced, 3D printed parts have moved absolutely outside the research and
USA Spirit Inc. Business Plan 14
development arena and onto the production line. These crucial processes are developing and
producing concepts that were in the past unachievable in the manufacturing world. According to
our survey of the additive manufacturing and 3D printers market, we have been able to come up
with a workable marketing plan for our products.
Marketing our manufacturing-oriented business requires establishing a reputation for
expertise and excellence. It starts with our known contacts who are in positions to recommend us
and make referrals to us and continues with long-term efforts to develop recognition among other
professionals within the additive manufacturing fields.
The U.S.A. Spirit Inc. handles the production of industrial and commercial parts. Therefore,
the targeted market should be the availability of clients around New Orleans. This will lay the
basis for our marketing initiative.
Some called for the competition takes 60% of the significant additive manufacturers located in
New Orleans and mostly provide their services at high-costs.
To guarantee fair competition, U.S.A. Spirit Inc. will use strategies like:
Providing fair prices, which shall fit with the first-class of the products produced.
Online support services being available 24/7.
We are maintaining a close relationship.
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Sampling clients' views on the quality of services we offer and if they need an alternative
or help to satisfy their needs.
2.3. MARKETING SHARE
Research suggests that competitors take 45% of share in the total market area in New Orleans.
The U.S.A. Spirit Inc. aims to change these figures and occupies 35% in a year with a target
market share up to 50% countrywide and above 75% market share in New Orleans. This can be
accomplished through a favorable advertising blend, which includes;
Flexible pricing of service rates.
Effective service delivery.
We are providing on-time responses to our clients' demands.
This could be done to retain and enhance market share, assembly opposition, maximizing
income, reaching targets return on investment, and for survival.
This can be achieved through the creation of online resources that portray the kind of products
and services that we offer and publishing them across online platforms where there are clients
who might need our products and services and convincing them that our 3D printing and additive
manufacturing services are only the great in phrases of rate, choice, and convenience.
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(a) Social media marketing
This will involve advertising of products and services through different social media platforms to
reach more clients. For example, through Facebook Pages, Twitter, Instagram, and WhatsApp
showing our services.
(b) Brand Marketing
The U.S.A. Spirit Inc. will contribute to sponsoring related social events to market our brand and
thus increase customer reach for our 3D printers.
It will also provide;
Excellent customer relations.
Treat each client with loyalty.
Fulfill their requirements by offering advice and guidance courteously and promptly.
3. ORGANIZATION AND MANAGEMENT PLAN
Five guiding principles support our vision:
o Customer contentment: working together for a similar cause,
o Teamwork: working together for the same purpose,
o Growth through the well-organized provision of new 3D printers' designs,
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o Accountability: delivering on commitment, and on time
o Diversity bridges cultural differences, boosts collective wisdom and improves reliance.
o Service and sociability: Enthusiasm in caring for clients.
3.2. PERSONNEL, NUMBER, AND DUTIES
General Advisory Board
Primary Role: To providing direction for the business.
2. Finance manager
Primary Role: To provide management with financial analysis, development budgets, and
accounting reports. It is responsible for financial forecasting and risk analysis.
Primary Role: To serve as project manager of the organization and also responsible for designing
and approving concepts for additive manufacturing.
4.Sales and Marketing
Primary role: Responsible for overseeing sales, a champion for the consumer's needs and liaise
The U.S.A. Spirit Inc. wants everyone to play a pivotal role in service delivery. We intend to
remain as customer-centric as possible to hasten the decision-making process and to react
promptly to urgent and emergency calls.
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3.3. Operations Plan and Service Development Plan
The U.S.A. Spirit Inc. operating model and procedures for the company:
General Approach to Operations
One of the biggest challenges in operating 3D Printing and additive manufacturing is 3D printers
are not standardized. Therefore, both backstage (behind the scenes) and the front stage (what the
clients experience) are critical.
Back Stage (Behind the Scenes Operations Activities)
o Staff Selection: The technologists and support staff will be carefully selected.
Along with the skills they need to perform their job, team members must be able
to relate to clients in a professional, thoughtful, and caring manner.
o Emergency plans: Emergency action plans, policies, procedures, and processes
will be established and documented in the operations manual.
o Operations Manual: An operation manual will be prepared to document and
articulate the day-to-day operational procedures of the company.
o Code of ethics
o Financial administration manual
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Front stage (What the Clients Experience)
Creative directors: They will be available to answer or fulfill clients' requests and
offer 3D Printing and additive manufacturing consultation services according to
Client Tours: Each month, the company will provide a tour to sensitize the
importance of 3D Printing and additive manufacturing.
Weekly newsletter: A weekly newsletter will be emailed to clients with informative data on new
3D printers' designs.
3.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM
Training will familiarize the personnel with the process and give them all of the crucial skills like
communique, public relations, and hands-on abilities to have the know-how of excellent service
delivery and enhance teamwork. It may even allow them to:
Have enthusiasm while dealing with clients.
Borrow ideas from others.
Use competitors as their lever
The managers and highly experienced technologists will do this training within select premises.
The employees will also be allowed to attend seminars for better service delivery outside the
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This will be done to identify the right, qualified, and registered workforce from the 3D Printing
and additive manufacturing industry. It will be done in different ways, like:
This process is also aimed at improving the productivity of 3D Printing and additive
Technologists and any other employee in the company who works hard towards the success of
the company shall be rewarded. The best staff on service delivery and commitment shall be
3.5. LICENSES AND BI-LAWS
Permissions will give authority to operate within New Orleans, LA.
The business will use bi-laws during its operations:
Superior work stations that are registered and licensed to ensure a conducive working
environment for excellent service delivery.
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3.6. REMUNERATION AND INCENTIVES:
The business shall use the following remunerations:
(a) Working hours
Employees will enjoy flexible working hours and a favorable working environment.
(a) Salary schedule:
The salaries will vary with one's position and responsibilities, as illustrated in the departmental
The employee shall enjoy the incentives in the business as a way of motivating them.
4. PRODUCTION AND OPERATIONAL PLAN
4.1. PRODUCTION FACILITIES AND CAPACITIES
The business will source finance from:
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The business will employ creative directors, several technologists, 3D printers, and other support
staff to start. They provide excellent 3D printing service delivery, accounting, and marketing
services. They also have the following skill
Communication skills to transfer information regarding our services to clients.
Technical skills to help them to know about the 3D Printing and additive
manufacturing related service.
The business operates in New Orleans.
The U.S.A. Spirit Inc. will use safe and dependable 3D printing service platforms as per the
requirement of the clients and corporate to ensure order and ease their experience effectively.
4.2. PRODUCTION STRATEGY
USA Spirit Inc. will use production techniques to market its services.
The additive manufacturing and 3D printing service provision practice shall comply with the
criteria as proven beneath
1. Determining the services, products, and offerings within which clients will be reached.
2. Determine the importance of the service inside the location
3. We are developing a more comprehensive picture relating to the clients' preferences.
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4.3. SWOT ANALYSIS
A successful business needs realistic and strategic planning to reach its' goals continually and
avoid backsliding. Strategic planning demands regular and consistent SWOT Analysis at least
twice every year. The four steps of SWOT for your clothing industry are:
The U.S.A. Spirits Inc.
We have a team of
creative and highly
printers and additive
We have the latest
and efficient 3D
practices in the
industry will guide
our work output and
Being a new
industry in New
Orleans it may take
some time for our
company to break
into the market and
We may not have
the required cash to
business the way we
would want to.
USA Spirit Inc. Business Plan 24
falling costs, and
new uses for 3D
held, and reduce the
number of distinct
parts needed for an
There are a lot of
competitors in the
The rise in import
penetration in the
5. FINANCIAL PLAN
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This includes figuring out the route of action to reap the desired effects. It ensures financial
operations, improves motivation, and helps manage through decreasing uncertainties.
i. Salaries will remain steady for the first three years of operations however will appreciate
yearly via 30% from the fourth year of activity
ii. USA Spirit Inc. deliveries will appreciate by 10%
5.2. USA SPIRIT INC BREAK-EVEN LEVELS
Business incorporating fees in New Orleans – $750.
Insurance, permits and license will cost – $3,500
Office space or warehouse for at least 6 months
(Re – Construction of the facility inclusive) will cost – $150,000.
Equipping the office (computers, 3D printing machines and
Equipment, servers / internet facility, furniture, telephones,
Filing cabinets, and electronics) will cost – $10,000
Amount required to purchase the needed software applications – $3,500
Launching an official Website will cost – $500
Bills and staff members for at 2 to 3 months – $70,000
Business cards, Signage, Adverts and Promotions will cost – $5,000
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Going by the report from the market research and feasibility studies conducted, we will need
about two hundred thousand (250,000) U.S. dollars to successfully set – up a medium scale but
standard 3D printing and rapid prototyping services company in New Orleans.
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5.3. DESIRED FINANCING
Pre – operational cost 0.00
Working capital 250000.00
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Ford, Simon & Minshall, Tim. (2017). Invited review article: Where and how
3D Printing is used in teaching and education.
Jaksic, Nebojsa. (2016). MAKER: 3D Printing Evolution in Engineering Education:
The things we make.
Martinez Pacheco, Victor. (2019). Recycled 3D Printing applied to low environmental
impact furniture manufacturing.
Parupelli, Santosh Kumar & Desai, Salil (2019). A Comprehensive Review of Additive
Manufacturing (3D Printing): Processes, Applications, and Future Potential. American
Journal of Applied Sciences.16.244-272.