Write a 1050- to 1400-word paper that addresses Parts I and II of the assignment.
Conduct research in the University of Phoenix library to find two ad campaign evaluation reports articles that assess the effectiveness of an ad campaign. The reports should evaluate two different ad campaigns. Ensure that each ad campaign is evaluated from both a qualitative and quantitative research perspective.
Select an ad campaign of your own interest. It can be a political campaign PSA or a campaign for a product; it is up to you.
Create a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the following in the research evaluation proposal:
Format your assignment and all sources according to appropriate course-level APA guidelines.